Case Study of adding a blog and expanding the social media presence of Birch Dale Lodge. The website has been long established and over the past three years, has successfully drawn a consistent stream of relevant traffic from the search engines.

Complete Website Visibility Benchmark

This is the first recent Case Study where I capture such a thorough Website Visibility Benchmark. Watch in fullscreen size for easy reading.

Data shows that Birch Dale Lodge website has enjoyed strong and steady traffic from search over the past three years and this project provides us with an excellent opportunity to measure before and after effects on traffic – by investing in Social Media Marketing.

Case Study Benchmark Video

Videos are the best way to share information and learning over the net. This 5 minute video reviews data from several of the top website visibility tools available to establish a starting point. This rough measure the volume,value and sources of your website traffic should be benchmarked on an annual basis as a minimum, and especially before significant changes to any of your marketing strategies.

Social Media – An Investment For Your Business

Each of the major social media site profiles we create for Birch Dale Lodge will serve as a growing asset for the business.