I don’t build websites for clients as often these days. Instead, I set up WordPress environments and I serve as a Blog Coach to my clients. Together, we go through the process of building and managing their website and Social Marketing strategies.
Blogging is really easy. More than 70,000 new blogs are created every day. But the ‘Why’ and ‘How’ of blogging that will make you successful- that takes a bit of explaining, thought and pre-planning.
Introducing – The Blog Coach
Running a website is entirely different today. WordPress, Facebook and Twitter open up endless opportunities to join into conversations and build relationships. In fact, your company and brand gain credibility and powerful word-of-mouth advertising with an established presence on Facebook or Twitter.
Recently, I’ve been assisting several travel business through the process of moving from a static tourism marketing website, to running their own blog and Social Media Marketing Strategies. These new websites break apart the content in the old, static tourism marketing website – and provide two separate sections of content.
Two Sections of Content?
Yes. Two different sections of content. The two sections look much the same, but each section provides content in a different way, with different objectives.
First, product and service details and sales messages are re-organized to be contained within the ‘Pages’ section of the new website, while the second section of content, the experiences and benefits of the product, are contained within the ‘blog posts’ section of the new website.
Pages Content
The Pages section contains your sales copy with a Call To Action – i.e. contact us. This is where you list features in bullet form, rates, contitions and other details needed for a potential buyer. Each ‘Page’ of your website must be an individual sales message with a measurable call-to-action.
Take 15 minutes to learn more about the Three Keys of Webpage Basics by TourismKeys.ca ( I watch this video every few months. 
Measure it. Split Test it. Adjust it.
Over time, it’s important to review the effectiveness of your Headlines, Photography and Call To Action. Recently I’ve been learning about Google Website Optimizer – watch for Case Study Results in the future.
Blog Post Content
People want to read stories – not sales messages. Your blog content should be full of ‘fishing stories’, articles, testimonials, answers to common guest questions, funny tails and other stories about the fun experiences of your guests.
And almost no sales messages.
Each blog post can be a new reason to connect with a person who has similar interests. Every Blog Post is the start of a story, or the start of a conversation. If people are commenting on your posts – you are on the right track.
Making The Most Of Your Blog
Use the power of RSS Feeds to get your message out – automatically. What is an RSS Feed?
Your RSS Feed can also update your Facebook Fan Page, your Twitter Profile and other Social Media services at the same time – just by posting to your Blog!
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Hi – I need help with social media – how to be effective in reaching people.
I have a new website, just had a book published, and am struggling to find my voice in the on-line world.
Are you a personal coach in these matters?
That would be great!
Thanks so much,
Anita Casalina