Calling Travel & Tourism Businesses

by Doug on August 15, 2008

Over the past few days I’ve had the delight of speaking with over 100 Travel & Tourism Business Owners in “My Backyard”, Northwestern Ontario, Canada.

I’ve come to realize that Tourism entrepreneurs are some of the most Web Savvy business owners in our region. Almost all of them have been through the experience of creating a website, and are experienced with answering email, and managing pictures and documents online as a matter of daily business.

However, oh yes, here it comes…

Out of the 180 calls I’ve made, I’ve left messages on 80 answering machines.

  • 99% were professional and courteous messages
  • Only THREE messages mentioned a website
  • Only ONE message mentioned activities and services that were available!
  • And, out of the ONE HUNDRED business owners I spoke with… not one single business owner asked where I had found their contact information!

    NOBODY was seeking to find out what marketing was making their phone ring!

    ’nuff said… gives me some ideas for my email list.

    Cheers,

    Doug