If you want to get new bookings for your business from your website, your site needs to focus on drawing your visitors into a more meaningful relationship with you.
Every single page of your website should have that goal in mind first.
Getting New Bookings
Generally, it takes seven contacts with a potential client before they will make a significant purchase.
The best way to make seven contacts with a potential client, is by sending them an email series that helps them envision themselves in the state of experiencing the benefits of your service.
To Make An Email Series
You started your business because you saw the benefits that your service offers. It’s *easy* to tell stories about some of your past guests or clients, and it’s likely *easy* for you answer the phone and talk about your business or service. But, when it comes time to WRITE those benefits down, often, we become stuck – or second guess ourselves.
Stop writing. It’s too much work.
Instead of struggling to write down the benefits of your service, get a $20 MP3 player with ‘record’ options, and TALK about the benefits of your business. You might want to have a friend ask you some of the common questions you get about your business – and then answer them verbally – as you would on the phone – but this time, record the conversation.
After you create a few recordings to get more brief, send the audio over to castingwords.com and have the voice transcribed over to written text. Now you are in a position of turning your own spoken words into an exiting, informative, written email series that will engage your visitors and compel them to phone you.
Build Subscribers
Now that you have a series of seven email that describes the benefits of your services – you need subscribers!
Breaking News
Recently I’ve been working with a friend of mine who is from the UK. He has created an amazing script that has more than doubled my subscriber rate! His script is so great, that I purchased it a second time, and put it on both of my highest trafficked websites. And, just as I thought, I started getting DOUBLE the subscribers on the second website as well!
Get the Sale Price
With permission, I’ve been able to negotiate a sale price for my subscribers:
http://ultimatefooterad.com/v/?e=saleprice
Save almost half the cost if you order today! Buy it, send it to YOUR webmaster – so you can have this benefit for YOUR website as well!
{ 1 comment }
Great article, Doug! So often we forget that online business is still a “people” business and we need to interact with them as if in a social setting because people buy from people they like.
This is especially so when people are looking at paying for holiday accommodation and they’ve been saving all year for a great vacation. They want to feel secure that they are going to get value for money.