This weekend I spent a few hours at my computer following the conversations of Internet Marketing and Social Media Guru’s who were attending a conference of Internet Marketers and Social Media Guru’s.
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This was the first time I’ve used the conversational tools to participate – in real time – with the audience at a live seminar.
I am excited to work with the new Internet Tools I learned about, and, as I was preparing to write this post, I started to think about the ‘trickle down effect’ that was occuring with the information from the conference.
I don’t know how many people attended the conference, that does not matter. Because when just a few conference-goers like @marismith start Tweeting to their list of thousands – the information transfer becomes almost unthinkable in it’s potential scope.
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Another exciting advancement – the ability to tune into the Live Ustream.tv video feed. What’s more, the video and audio are available for download after the conference is complete. (http://tinyurl.com/6s6aw3)
These days, these technologies are ghastly simple to implement and hold the same amazing potential of sharing your message – even for a computer newbie.
Sort Of Pushed Into It
Many of my Tourism clients feel almost as if they have been pushed into having to become fluent with the Internet. Many are still planning to spend 70% of their marketing budget on Sport Shows rather than Internet Marketing, while others have engaged themselves in the Internet entirely, and spend zero on Sport Shows.
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This tells me that the industry is still early in it’s transition, and front-leaders will gain a significant advantage – very critical in today`s economy.
Fortunately, the Internet has become very much easier to use – and our industry has champions and leaders who are making it clear and simple for Tourism Business owners.
If you haven’t already, subscribe to http://www.tourismkeys.ca/blog/ where you find cutting edge tourism marketing advice made simple and easy to understand. I especially recommend the audio podcasts; download them, bring them with you in your car or on an iPod while you walk.
Upcoming events of interest: The NOTO Convention in Dryden Ontario, where I hope to find a place for my laptop so I can Twitter-Report on my first event.
