I’m always following the online updates of the best internet marketers I know.

Today, the Tourism Keys Blog “Internet Marketing for Tourism”, featured a post on

How to get deeper insights into google search results

In this article, Todd Lucier points out the power of the detailed location information on where the volume of searches originate from – so you can plan your next advertising campaign based on a focused keyword set.

Here’s an example:
I start with the most general search term, then I copy and paste the list of related search terms to a note pad file, and work my way down the related search terms by clicking on each one and saving notes. (Limiting my search to the USA)

• Walleye
• Quetico Park

Try phrases that seem similar:

• Fishing Lodge
• Fishing Cabin

Take An Evening (2 hours)
It will only take 30 mintues to an hour to collect a list of related keyword phrases that are used within the geographic region where your prime Tourism Guests live and work, then you’ll be armed with some great specific keyword phrases to help optimize your marketing to match how your guest are searching.

I have keyword phrases, now what?
Now the fun part! (1 hour)
Put those phrases on a sticky note beside your computer so you have them for easy referance when you are creating new content.

1. Login to your website and touch up the wording of your webpages slightly to include these keyword phrases within the paragraphs you already have on your page. Note: generally, there’s no need to create whole new pages for the new phrases you’ve uncovered.
2. Finally – update your Meta Tags for your website to include the new phrases. (like you can with Dynamic Site Builder)

That’s it!!
In one evening, thanks to the new tool, Google Insites, you can make your marketing message better suited to the geographic location of your best Tourism Guest!

Now that you have this new set of keyword phrases on a sticky note beside your computer, remember, you can continue to refer to your list for all your future marketing plans, including:

• when you re-name images
• when you write descriptions for your images
• when you create a business profile on a new site
• when you post videos you YouTube
• when you write new blog posts
• when you create your newsletter and brochures
• when you layout your Sport Show Booth

Cheers all!

Tagged as: blog posts, Business Planning, business profile, geographic, google insites, how to, internet marketing, keyword phrases, keywords, marketing, Marketing Keys, meta tags, related keyword, SEO, site builder, sport show booth, tourism keys, Tourism Marketing, website update