A Review of the Facebook Fan Pages of TWENTY different Fishing Lodges in Canada. How to use Social Media for Tourism Internet Marketing.
How to Market Your Tourism Business on Facebook
We review the Business Fan Page for a random group of Fishing Lodges from across Canada – and notice TWO important elements you should include in YOUR Fan Page on Facebook!
Are YOU MISSING THESE CRITICAL FACTORS?
Be sure to watch the second video that shows you how to update your own Facebook Fan Page for much better better effectiveness in less than 15 minutes time.
Let’s start the tour with Woman River Camp – they have 115 fans, and I’d like to point out that there is no logo for the business used in the profile picture. We have Aikens Lake Wilderness Lodge has 78 people like this, Mattice Lake Outfitters – no logo – has 259 people, Nueltin Fly-In Lodges has 343 people like it.
Neglected Fan Pages
I want to point out something that I failed to mention in the video. If you watch at time index 0:58, you’ll see The Wall for this Fan Page has a spammer recommending a work-at-home affiliate program. My recommendation is that you set your Fan Page as your home page on your computer, or Subscribe to the RSS feed from your Fan Page so you can monitor wall posts and discussions.
Taltson Bay Big Pike Lodge has 67 people liking it… 274 people like Wilderness Air… Ganglers Lodge has 24 people liking it, and Ganglers Lodge fan page has a nice logo that makes it easy to recognize. Wollaston Lake’s Minor Bay Lodge & Outposts also has a good logo that is easy to recognize – 111 people like this fan page. Slim’s Cabin – has 171 people, 33 people like Sunset Lodge & Outfitters.
Moosehorn Lodge has 1205 people like their Fan Page – that’s fantastic! North Star and North Haven Resort have 10 people, Kashabowie Outposts have 81 people on this profile and over 100 on another profile. Hatchet Lake Lodge has 118 people and Bolton Lake Lodge has 153 people.
Then here is something significant – Clark’s Resorts – their Facebook fan page landing page is different than their public ‘Wall’. That way you land on a big recognizable logo area where you can put in your call to action. In this example, the Call-To-Action is to ‘Like’ their page to help build their numbers. Currently they have 245 fans right now.
If we go on to Fireside Lodge, they have 155 fans – no logo. Nungesser Lake Lodge, has no logo and has 152 people… and here is Andy Myers Lodge, I love this one – really great graphic design, really nice – it doesn’t really have a strong Call-To-Action though. The page doesn’t really direct me to do anything – except that the phone number is nice and big… they have 580 people who Like their page… that’s pretty good compared to the averages we are seeing throughout this survey. Wolf Lake Wilderness Lodge Ltd has 123 people.
That concludes the Tour if 20 different Facebook Fan Pages. And from this Tour, we can identify two main things that you need to have on your Fan Page. First, you need to have your business logo included in the profile picture for the page, and Second, you need a custom landing page that includes a strong Call-To-Action tht encourages visitors to click on Like, and to Like your page.
Watch the video below for a Tutorial that shows you exactly how to improve those two critical elements on your business page on Facebook.
How to market your Tourism Business on Facebook
We review two essentials that will help you to improve the effectiveness of you Business Fan Page on Facebook.
We’ll start off with a good example of a bad fan page and I’ll improve this Fan Page that I created just a short while ago.
The two components we’ll review are – first of all, the profile picture of the Business Page itself, and secondly, the main landing page that new visitors initially land on when they find your page.
Presently you can see that this is a new fan page, and as the administrator, I see this page – but apparently if you land on this page – you won’t see this ‘Getting Started’ page, instead, you’ll start off on my ‘Wall’.
The first thing I learned about the profile image was after I searched around and came across this Fan Page Factory – and I noticed that their site has a profile image that is 200 pixels by 600 pixels.
So the first thing you need to do, is to create a 200×600 banner so that you can put in your business logo, more of your branding and more of your information that will be featured on your business fan page. To do that, hover your mouse over the current profile picture, click on change picture in the menu that pops up – and click on upload a picture and upload your logo into place.
The second aspect we want to review is how to add another tab, to add a new landing page that encourages people to take the action of ‘Liking’ your Business page.
Here’s how to do that: The first thing we need to do is click on Edit Page. That will bring you to a panel like this. In this panel, scroll down to the very bottom and you’ll find the Static FBML under the More Applications Tab. When you click on that link, you’ll be taken to this page: This is where you can add this application to your business fan page by clicking on this link right here: Add To My Page.
After you’ve added to your page and you go back to your admin area, you’ll find the FBML box has been added and you have more options that are available to you. If you go to your page itself, you’ll also see that now, you’ve got a new tab that’s available – and there is nothing on that tab. When I go to the Admin area and I click on Edit under the FBML box, and I’ll be taken to a page like this, that is blank – and now I can put in the information that I want.
If you come to this spot, the best thing that I can recommend is that you copy and paste in the code that your email newsletter provider gives you. It will look something like this – this is what I get from my email autoresponder service, Aweber, and I just copy and paste the hole thing into place. When you view the page itself instead of the code that runs it, it looks something like this – so when people land on this page they can simply enter their email address, click on the option and they are subscribed to my email newsletter.
Advanced features on your Business Page on Facebook
When I was looking around, I found that the Fan Page Factory charges $20 to teach you how to hide the content on your new page until the user ‘Likes’ the page – and when they ‘Like’ the page, new pictures, new content becomes available to them.
They charge $20 for this code, but if you go to www.douglampi.com and sign up for my email newsletter, I provide 15 minute emarketing tips that tourism business owners and managers can use to market their own website.
I provide information on how to upgrade your business page on Facebook with more advanced features. I provide you with all the code so you can just copy and paste – and you can have some of these advanced features on your Business Page on Facebook.
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