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Hi everybody and thanks for tuning in to the Internet Guru Watch Podcast by ipmal.com. I’m your host, Doug Lampi. My website can be found at ipmal.com.
When you get a moment if you haven’t already, sign up for my free tips newsletter where I cover more information on this same topic, and where I answer your questions on the Internet Guru Watch. Also, as part of my tips newsletter I give out exclusive resources that have been bookmarked by the top Internet marketing gurus and you don’t want to miss out on those.
You never know when I am going to talk about something that may help you. So go to your computer. Go to ipmal.com and sign up for the free tips newsletter now.
You know you are in great company of people from all over the world who are listening to the Internet Guru Watch. Our top listening countries are Canada and the United States. But this podcast is being listened to in all corners of the world. It’s just amazing. And it’s just amazing to get emails and success stories from people everywhere.
Thank you for listening to the Internet Guru Watch and for passing it along to all your friends and colleagues. Truly the Internet is such an amazing tool that anyone can use to share their passion and connect with similar minded people.
OK. So let’s get the show going. In each Internet Guru Watch podcast I introduce one new successful Internet marketer. We look in on their current projects and I collect any of their RSS feeds on ipmal.com so we can easily keep updated on their latest activities.
PART ONE
In this, the premier edition of the Internet Guru Watch, I’m going to feature one of the most consistent sources of cutting edge marketing strategies there are – Michael Campbell. For 136 months Michael Campbell has been publishing the Internet Marketing Secrets website and email newsletter.
In September of 2007, Michael started podcasting his newsletter. I highly recommend that you visit iTunes right now, search for Internet Marketing Secrets and subscribe to Michael Campbell’s podcast.
The last two podcasts by Michael Campbell were particularly interesting. In response to his recent survey, Michael has conducted a series of interviews to uncover the best traffic generation strategies, the biggest marketing pitfalls to avoid and some little-known tactics that most people underestimate.
Maybe you have heard of some of these heavy hitters that Michel Campbell interviews – Dr. Neil Shearing, Colin McDougall and Ginette Degner in the first podcast and Jerry West, Mike Liebner and Sherman Hu in the second podcast.
Each of these successful marketers that Michael interviews offers a unique and different approach to making money online. The first time I listened through these podcasts I was traveling in my car. The second time I listened, I was sitting at my computer, and I was able to implement the specific strategies as I listened through.
Just one week later, I’ve already received over 1000 unique visitors from new traffic sources that I set up in less than 30 minutes.
One of the reasons I have remained a loyal subscriber to the Internet Marketing Secrets newsletter is because Michael Campbell always provides real-world examples and he is enthusiastic about sharing statistics that demonstrate what really brings traffic.
But the biggest influence – his most important lesson – is that you should focus on gaining traffic for keyword phrases that people use when they are in the ‘buying’ frame of mind.
I recommend the Internet Marketing Secrets newsletter and podcast for three main groups of people – first of all for a business owner who contracts a web designer to do their website, second of all, for web designers and third of all, for the work-at-home entrepreneur.
PART TWO
In the second part of this inaugural Internet Guru Watch podcast, I’m going to feature a lesser known Internet marketing expert from Ontario Canada by the name of Todd Lucier.
Todd is a motivational speaker who has become an Internet marketing expert by jumping into the trenches and promoting his own tourism business.
He has given workshops and seminars for tourism-based businesses across Canada, from the Yukon to Newfoundland. Recently Todd completed another series of workshops that has become an annual event across northern Ontario. The participants in this sold-out venue learned about more than just website technology. In just a few hours we were introduced to a full range of various media that one can use to market online.
In his live, hands-on workshop Todd had us create a Gmail account and a blogger blog. We registered with Picasa and uploaded 12 to 15 sample images that we had been asked to bring along. Then we registered at animoto.com and used our images from Picasa to create an animated video with music.
Todd demonstrated how the video could be easily embedded into your blogger blog by copying and pasting a small bit of code. Starting from nothing, Todd showed us how easy it could be to create some pretty amazing content in just a few hours.
And to demonstrate just how far blogging technology has come, Todd snapped a picture with his cell phone and made a voice phone call. He spoke his message and hung up his phone and continued on with the seminar. A few minutes later, he refreshed the web page of his blog. And there was the photo of our seminar. In addition, his voice message had been transcribed to text and was included in the blog post.
Todd introduced us to Really Simple Syndication, or RSS feeds, and showed how travelers can subscribe to the RSS feed of your blog with a feed aggregator, such as iGoogle.
The two-day seminar was chock full of dozens of important and useful marketing technologies and strategies that could be used for tourism businesses. One of the biggest media types that Todd introduced – and that I had overlooked – is that of Google maps. But more than just publishing, Todd shared studies that helped shed insight on the shopping behaviors of people who are searching for a vacation.
While it’s easy for everyone to agree that a word-of-mouth referral is the single most powerful method for gaining new clientele, Todd pointed out a new opportunity to use social networking sites to connect with your customers and gain some new, free exposure with all of your customers’ friends and family.
You can find more information about Todd Lucier’s most recent workshops by visiting tourismkeys.ca.
You’ll also find that Todd is an active blogger. It’s part of my morning routine to look over Todd’s shoulder, so to speak, by checking his RSS feeds to which I have already subscribed. Visit tourismkeys.ca and click on the ‘blog’ link to follow along with this great marketing instructor.
With all the publishing media available online today, a typical search result page in Google can include a video from YouTube, a PDF document on scribd.com, a social bookmark on StumbleUpon, a listing from Wikipedia, and maybe a tag page from Propeller or WordPress.com.
It seems like marketing on the Internet has become more and more complex, and organizing and managing all of the various media forms can seem like an overwhelming task.
But the truth is, it’s easier to market online today than it has ever been before. All you need is a coordinated sequence of RSS feeds and you can power an entire content distribution network from one single source.
For example, you could use your digital camera to record yourself giving a brief tour of your facilities. With just one post, you can syndicate your video on over a dozen video sharing sites and automatically post your video to your network of blogs and update your Facebook page all at once. Your video is also converted to an audio podcast and transcribed into text that can be added to your blog later to gain even more natural search engine traffic.
Now, the process of setting up this network of sites so that you can power your videos on YouTube, your podcast on iTunes, your text, your blog post, your social networking sites and your opt in email newsletter all from one source, is easier than it might sound. However, it is a rather tedious process, and it does require a thoughtful organization of the various services that make it possible to tie everything together so neatly.
If you want to learn more about coordinating your online publishing, visit ipmal.com and click on the ‘Build Me a Network’ link.
Well that’s it for this episode of the Internet Guru Watch. Thanks for listening to this podcast and a special thanks to those who have shared this podcast with your friends and colleagues.
OK. The question I’m going to leave you with today is a bit of a survey. You can answer these questions in your head or you can visit ipmal.com, click on the ‘Survey’ link and see how your answers compare. Check off all that apply:
My website provides the following ways to connect with people:
- an email newsletter
- an RSS feed for subscribers
- a Facebook page or MySpace profile
- social bookmarking links like del.icio.us, StumbleUpon or Reddit
- a free download in exchange for contact information
So, how did your website compare in the survey? Did your website provide all of those five ways to connect with people and bring them back to read your marketing message a second time?
If your website isn’t performing the way you want, don’t worry. You can start today and in no time, you can start bringing new traffic and building relationships with new potential customers.
You can make this happen. I know you can.
So keep checking in on ipmal.com as I have been adding new Internet Gurus that you have suggested and a variety of services and products that could help you on your quest to have the better website marketing that you really do deserve.
I would love to help you out in any way that I can, and it might be something you would be interested in if you have listened your way through this podcast.
I’m now offering an exclusive marketing opportunity for tourism businesses in Canada. Visit ipmal.com and click on the ‘Build My Network’ link where you will be presented with two options. You can opt to have your own network of sites organized so you or your staff can manage your content distribution across the full range of media types, all from one post.
Or two, you can opt to test out the waters and have your content distributed across my network of 17 video sharing sites and 12 blogs and a one-year listing on five fishing lodge directory websites for a single one-time fee.
So, go to my website. And if you haven’t already, sign up for my free email newsletter. It’s free, and it provides a list of hot resources that have been bookmarked by the Internet gurus we watch.
Thank you so much for joining in today. Please pass this podcast along to friends and colleagues and thanks to those of you who have already passed it on. You are helping to make the Internet Guru Watch a worldwide phenomenon.
Until next time, remember: creating content is fun. Creating content is easy. It’s taking pictures. It’s shooting video clips. It’s just talking about the benefit of your product or service the same as you do every day.
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