Interview Question #1: Why Did You Create CanadianFishingBook.com?
Doug Lampi: I saw an opportunity to provide fishing lodge owners with the means to send fishing reports to thousands of anglers in the Midwest USA by taking advantage of Social Media Marketing, using a powerful technology called the RSS Feed.
Rather than giving the angler the power to send an inquiry to many lodges, we enable the lodge owner to send a message to many anglers who have opted-in to receive fishing reports from Canada!
Traditional Online Tourism Destination Marketing strategies include attaining top search engine rankings with a large set of websites, collecting trip inquiries and forwarding them to the appropriate travel service businesses.
The travel business then replies to each inquiry that is forwarded to them from the tourism marketing organization.
The CanadianFishingBook.com Lodge directory sends information and updates the other direction – from the Lodge to the Angler. This is accomplished by syndicating the content from the Fishing Lodge’s Blog, and distributing it across a range of authority Social Media websites.
Interview Question #2: Who is the audience of the CanadianFishingBook.com website?
Doug Lampi: Our starting approach to finding an audience for our Tourism Marketing of fishing trips Canada is different than traditional destination marketing because our database pairs up listings of Sport Shows from the Midwest USA with Fishing Lodges in Canada, rather than pairing up Lodges and the community information about their geographic locations in Canada.
Canadian Fishing Lodge Directory and Midwest USA Sport Show Listings.
Sign up for the free video where I explain the difference between traditional tourism destination marketing organizations online marketing strategies and the CanadianFishingBook.com Network of Social Media Websites.
Traditionally, the online strategy of a Tourism Marketing organizations is to channel inquiries to their membership. Each time an inquiry comes to the travel business from a potential guest through the tourism marketing group, the business owner must stop and reply to each general inquiry. This may take up considerable staff time to privately communicate a similar message to each inquiry, one person at a time.
The CanadianFishingBook.com Social Media Network turns the information flow around, and sends fishing reports from fishing lodges directly to anglers who have opted in to receive notifications. This way, staff time can be more effectively spent on creating a customer communication, such as a blog post, which creates an instant notification to thousands of subscribers – in addition to syndicating the content so it can be found within the major online Social Media Communities like Facebook, FriendFeed, Squidoo, Aweber, Twitter, Blogcatalog, Scribd and many others.
We created a Social Media Network to gain permission from anglers in the Midwest US to send them fishing reports that are collected from Blog Posts of participating Lodges in Canada.
Our Social Media Network Does Two Things:
First, A notification is sent out across our social media network each time one of our fishing lodges posts something new to their blog. This creates an immediate flow of traffic to the new content.
Second, the blog content is syndicated across several points of our Network of social media profiles. This provides an opportunity for you to create new links pointing back to your website – a very important part of your long term search engine optimization strategies!
