While marketing on the internet will always change and evolve, links will always be the currency.
Links are the DNA of the Internet.
Currently, many search engines rank web pages based on the links pointing to them, and what those links are saying about them.
With this basic tenant in mind, I have found new and lasting success in marketing new content and new offers by turning to the proliferation of Web 2.0 sites where I can set up social profiles and publish themed articles.
To promote this new content, I created a short article that introduced the new fishing videos linked back into the new video section. I posted the new article to a popular document sharing website and to a blog I had previously created.
These Web 2.0 site placements are very powerful for themeing the links that are pointing to my new content, which is important for my search engine rankings, but more than that, these Web 2.0 placements bring REAL traffic of visitors who subscribe and purchase.
Once I spread the marketing article around, and integrated into, to as many of these big Web 2.0 properties as I can, then I start bookmarking.
I entrench the new content into the ‘fishing video niche’ with an account on StumbleUpon that has a list of friends who also stumble fishing websites. Again – this is great for the search engines – BUT it also brings REAL traffic of people who subscribe, download, sign up and purchase.
Another layer of Web 2.0 Marketing involves posting to the Video Sharing sites. The same benefits of additional search engine ranking for your main site – and the same opportunity to have real people visit your offer and start building a relationship with your business…
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These instructional videos are organized to help a small business owner learn in small steps. Created specifically for Tourism and Travel Marketing by small, family-run Lodges, Camps, B&B, Tour Providers and Outfitters.
