How to use Optispider to get a “google spider view” of your website or blog. Watch this Review and Tutorial of easy and free SEO tool called Optispider.
Hello, thanks for tuning in.
I want to quickly share with you an SEO tool that I’ve been using for years, that you can now get for free.
This tool that I’m going to demonstrate to day is called Optispider, and later I’ll do a small screen recording of Optilink to show you how that works.
Optispider is really powerful and I pulled up some information on a site that I’ve been doing a little bit SEO work and organizing with.
I pulled up the software a little earlier and ran it on my website.
This is really easy to use, you open up the software, input your email address in the setup are to make the software work properly.
Enter Your Domain And Hit Start
And I entered this – up to 50 pages to spider, then I hit start – that’s it. After a few minutes the information starts to come in.
I really like to look at the information on links. It goes to every single page of my website and reads all the links on that page. So if I click on ‘target’ here and start looking through this big long list of all the links from within all the pages of my site – I can start to see a pattern in that many different pages are all linking to one page with the exact same link text all the way along.
As I go through I can start to see patterns of how the links on my site are using keywords and when I find something like this – this is an example of where I want to put a ‘nofollow’ attribute on that hyperlink so that the search engines don’t see this – so that I don’t waste precious link juice by pointing google to pages that are irrelevant to the search engines. They are relevant for marketing, but not for the search engines.
The next thing I like to look at is the link-counts – the number of onsite and the number of outbound links, the number of inbound links to each page. This shows that I have a lot of onsite links to this page, but I need some more inbound links to this page…
As I go through this whole list, I can start to see which one is likely doing well in the search engines just by the links that are running in and out of that page.
Another great piece of information is to see the titles and details on all the pages that were just crawled.
Compare – this lets me determine how close my site-wide reputation matches my sitewide topic. The more they match, the better tightly focused my site is and the better it will rank for the keywords that I’m most tightly focused on.
When I click on Compare this shows me the posts that are right dead-on, great matches for each other, which ones could use a little tweeking, and which posts, by their title and tags, could be altered a little bit to focus more on the proper site-wide reputation
Even if you are not a webmaster, picking up a copy of Optispider and running it on your different websites can give you a Goolges eye view and see how the search engines are really viewing your website.
This gives me some clear ideas about what I can do next to improve the focus of this website and get the exact targeted traffic that I want for it.
That’s it for this first Tourism Marketing Screenr cast – Tips where you can market your own website – this is for the do-it-yourselfer.
Thanks for tuning in,
Doug Lampi
{ 1 trackback }