Purchasing traffic for your website is only a good idea if you already know that your website converts visitors into buyers.
Traffic Is Not Your Priority
The fastest way to go broke online, is to consider high traffic as your priority.
Your priority is to create a simple message with a ‘call to action’, and to convert your visitors into subscribers, fans, or paying clients.
This means the most important thing to measure on your website is not your Traffic Stats, instead, the most important thing to measure in your website – is your Conversion Rates.
Once you are confident that your website sells – then it makes sense to consider buying traffic from Google Ads, Yahoo or MSN.
Lodge Owners and PPC Google Ads
Recently I’ve been searching Google for fishing trip related keyword phrases, and I notice a growing number of Lodge Owners who are buying Google Ads instead of competing for the top placements in the organic search results.
Been considering Pay Per Click advertising?
Before you start paying for traffic – a little research goes a long way. These days, it’s easy to find out everything about your competitors PPC ad budget and keywords!
Keyword Spy Pro
With Keyword Spy Pro, you can find out ALL the keywords that are used by your competitors.
For instance, you can search Google for ‘Canada Fishing Trip’, find the advertiser details by reviewing the Google Ads along side the search results, and enter the details into Keyword Spy Pro – and find out details on all the other keyword phrases they are paying for, how much they are paying per click, and tonnes of other useful information about your competitors.
