Search Engine Marketing is going to be around for a while yet, but I’ve never gotten these kind of conversion rates from traffic generated from search. Search Engine Marketing is passive. Do the updates and wait for the results…
Social Marketing is better. Social Marketing is proactive, extremely targetted, and much more often, leaves you with a visitor who has converted into a “Friend”, “Fan” or “Group member” – this gives you two benefits:
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1) You have permission to contact these people again, and
2) all of their friends (potentially hundreds of people) can see that someone they know and like has become your Friend, Fan or Group Member, often adding new members that I had not contacted!
