Products and Solutions
Every client is unique. Each has different goals, different audiences, and different resources. The rates below are general, and broadly speak to businesses who are investing a minimum of 5k per year or more into a well-planned online marketing strategy.
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Monthly Account Management and Retainer
The more consulting you need, the higher the fees. $400-$1,600 a month.
Includes Red Phone Skype Access and priority scheduling not available to hourly clients.
All rates exclude travel.
Small Business Social Media/Blog/Website Training and Consulting
Hourly Training/Consulting – $72-$150 an hour
Note: Highest rates are for 1 hour of work. If you commit to a certain number of hours a month, for example, I will always give you a discount.
Corporate Social Media/SEO Strategy
Social Media/Ranking Monitoring (Note – Number of keywords/phrases tracked here has a big impact on fees. More costs more.):
Setup – $500-$5,000
Ongoing Reports and Advisement – $500-$7,500 a month
Social Media Strategy Audit (Examine existing Social Media Strategy and give detailed recommendations on what strategy should look like moving forward, with instructions on how to measure results) – $2,000-$25,000
Social Media Strategy Creation and Integration with Existing Marketing Efforts (Note – This service must include a Social Media Strategy Audit, as we will be implementing the strategy recommended in the audit) – $10,000-$30,000
Blog/Website
Custom design and template creation – $1,000 – $15,000
Writing/Editing Content for the blog plus ongoing training – $500-$4,000 a month (Assume 1-2 posts a week at this rate)
Ghostwriting blog posts – $150-$500 per
Account Setup – $500-$2,000
Youtube
Account Setup – $500-$2,000
Google Plus
Account Setup – $500-$2,000
Business Page Setup – $500-$2,500
eMail List
Aweber/Constant Contact setup – $500-$2,500
Facebook Promotion Creation
Short-Term (1-3 months) Contest, including branding for the app, limited promotion on other channels such as Facebook and Twitter to promote the contest. Fee doesn’t include prize and Facebook Ads to promote – $1,500-$20,000
Long-Term (3-6 months) Contest, including above, more elaborate promotion based on client’s needs – $25,000-$75,000
Note: These are ‘THE BIG SIX’ tools when it comes to Social Media for business; Website/Blog, Facebook, Google Plus, Twitter, YouTube, and your email list. We also offer companies a package deal on setting up and maintaining all six. For other tools such as Pinterest, MySpace (yes many entertainment and music-related businesses especially still use it) and others, assume that rates in general will be consistent for what you could expect to pay for similar services with Facebook or Twitter.
Video Production
Total to shoot, produce and edit video – $500 – $30,000 (Note: The complexity and length of the video plays a huge role in the final cost. Expect $1,000 per minute of finished product.)
Social Media Workshops (ON-SITE Workshops, not online):
Half-Day (Up to 4 hours): $500-$7,500
Full-Day (6-8 hours): $1,000-$15,000
Note: Keep in mind that these rates represent a significant amount of training and content creation time, typically 20 or 30 hours creating each workshop. So the prep time has to be considered in addition to the actual time delivering the workshop when looking at fees.
Rates to Hire as a Social Media Speaker
Individual session (Up to 90 minutes, usually 1 hour): $1,000-$5,000
Keynote: $2,500-$15,000
Monthly Account Management and Retainer
The more consulting you need, the higher the fees. $400-$1,600 a month.
Includes Red Phone Skype Access and priority scheduling not available to hourly clients.
All rates exclude travel.
Small Business Social Media/Blog/Website Training and Consulting
Hourly Training/Consulting – $72-$150 an hour
Note: Highest rates are for 1 hour of work. If you commit to a certain number of hours a month, for example, I will always give you a discount.
Wonder What Other Internet Marketing Firms Charge?
Here is a recent post by Rand Fishkin on SEOMoz, that compares the rates of almost 500 different SEO, Social Media and Web Design Firms in several countries: SEO Pricing: 600+ Agencies Share Costs of Services & Pricing Models.
I also recommend Mack Collier excellent post detailing The Cost Of Social Media in 2012 as profiled from a small, but excellent group of social media specialists and consultants.
