Stats I check after a weekend away.

by Doug on May 20, 2009

May Long

I went and enjoyed the May long weekend at a remote cabin on the lake shore. You can picture the rustic Canadian wilderness – no running water, a woodstove to keep the chill off, a path to the biffy out the front door – and no internet access. It was great!

Back to my computer – Twitter First

twitter followers for @marketingtravel

After nearly 96 hours offline, the first thing I check is my number of Twitter followers. I reply to direct messages, then I return any @replies. While I’m working with twitter, I take another ten minutes to follow the daily routines to continue building my Twitter Follower List.

Downloads and Subscribers

Next I checked my email subscriber lists to make sure the numbers are still growing. Presently, I’m not running an email-subscriber-boost campaign, but when I’m managing such a promotion, I include a close review of sign-up conversion rates and also review the geographic location of the new subscribers. Watch for a video of email subscriber analysis, or take a test drive of Aweber.

Visitor Stats Detailed Review

Third, I complete my daily review of my website visitor stats. Each project has it’s set of keywords that it targets for search engine traffic, and an ideal target footprint of referral traffic that it is trying to attain. I use Google Analytics and recommend it to you – even if you have additional visitor tracking on your site.

analytics-snap1analytics-snap2-source

Reply To EMail

Now that I have a handle on the marketing results for the weekend, I turn my attention to email replies and important newsletters.

Create a Blog Post

After chatting to my Twitter friends, reviewing stats and replying to email, it’s easy to come up with ideas for a new blog post. A new blog post that will be helpful to my intended audience, while at the same time, bringing better focus toward my ideal keywords.

Follow My Own Advice

In an earlier post, I set up a social marketing campaign I was to follow as a means of building the Fishing-Trip-Related search engine rankings and traffic I was aiming for.

My Aim?

To demonstrate that YOU can gain immediate and lasting exposure for your fishing or hunting travel-related business – by blogging.

These results are very significant:

  1. As you’ll see by the keyword phrases in the screenshots below – this is very targeted exposure.
  2. These results were achieved in less than two months – and you CAN do the same!

walleye keyword search results

Your Website Is A Business Asset

An original blog is an asset that increases the value of your business – it is not just another marketing cost.

Find out more about how I can help you leverage your daily activities to increase the traffic to your website, to increase your bookings – and to increase the re-sale value of your business – with live, real-time Blog Coaching.