Step Two to Enter a New Niche Market

by Doug on September 21, 2007

Now that I’ve created a new Gmail account as the central email archive centre for my new Mini-Net, the second step is, well, tedious.

It doesn’t take long, really, even if you are on dail up. I estimate it will take me about two and a half hours, including the time I take to make notes here on what I’m doing. Without the note taking, you could likely run through this process in 90 minutes – and your first pages will be indexed in Google in just hours after that.

Before you begin Step Two, you must have your ideal keywords and search phrases ready.

Learn more about keyword selection at www.compareyourkeywords.com

First Stop – now that I’m logged into my new gmail account, I want to set up a few other Google Tools that will help me build, keep amazing stats on traffic – and even earn a dollar or two on the side.

I click on my services link within Gmail – along the top near the center… on the next page, under Try somthing new, I click on more >>… and then click on the link to Blogger. Using my password again to sign in, and begin the three step process to create a blog. The Display Name and Blog Url that I choose were based on my target keyword phrases: Canadian Fishing.

(for example) http://canadianfishingbook.blogspot.com/ After creating and posting a short article stuffed with my initial set of keywords, I’m ready for the next stop:

Next Stop – www.wordpress.com

Setting up a Blog at wordpress.com is an important advantage in getting your new content crawled and indexed by the search engines – largely because of internal tag linking.

What is a Tag?
A Tag is a word or a short phrase that you can add with your posting – essentially, a keyword that represents the content in your post. Using Wordpress Tags correctly in your posts can result in an almost instant indexing by the search engines.

Here’s what happens: Let’s use the Tag ”Global Warming” Each Tag has it’s own page, and every user of a wordpress.com blog gets a link from that page when they post an entry with the tag “Global Warming”. Some Tags are very popular – they have a high Google Page Rank. The link to your post may not last very long on the most popular Tag pages, but there is a huge and growing set of Tag pages with PR of 4, 5 and 6 that will maintain a link to your blog for weeks at a time. This is a great benefit because the search engines are continually scanning these Tag pages and indexing anything they link to – this means that your post will be indexed much more quickly when you understand how to use the Tags.

At Wordpress.com, I created http://walleyebook.wordpress.com/ – in the first post I included some Tags that I want to target, and some related phrases. After I completed the post, I clicked on the Tags, followed to the Tag page and reviewed the Tag Clowd. The Tag Clowd is created as a agrigate of related tags. As I clicked around in the related tags, I made note of those popular Tag pages that already have established Google PageRank. I followed backward to Blogs on a similar topic to my own, and, well – I copy their best Tags in an original post on my own Blog. In a very sort time, I have links to my Blog from a range of related pages – and I get indexed… FAST.

Another Advantage of a free Wordpress.com Blog – the Widgets.
Now that I’ve linked myself into my community with the Tags, I’m going to use the Widgets to quickly add an RSS feed with news articles about my topic…

Finally I flesh out my new Blog by adding links to my other related Blogs… and visiting other related blogs to make relevant comments on the conversations already underway about my subject… continuing the process of building a Mini-Net of web pages.