Quetico Internet Marketing » blogger

Blogging As An Effective Marketing Tool

Doug — Wed, 02 Mar 2011 12:49:33 +0000

Blogging As An Effective Marketing Tool. A Presentation made by Brad Greaves, owner of Ignace Outposts Fly in Fishing. http://www.ignaceoutposts.com.

A timeless non-technical review of blogging for tourism marketing – Presented at the NOTO Conference in 2008

Blogging As An Effective Marketing Tool – Pt 1

http://www.youtube.com/watch?v=mgD5rH6Unc4

00:52 The Number One Secret Marketing Tool
01:39 What To Blog? A Few False Starts
02:50 Does everyone know what a Blog is?
03:23 Talk to Doug
04:08 The Internet Is Changing
06:06 Blogging, blog, blogger
06:37 Why would you want to blog?
06:54 What is your Brand?
07:37 Tourism Keys Workshops by Todd Lucier
08:35 Why do people read blogs?
11:27 Ten Tips To Effective Blogging
12:03 Post Regularly – Plan Ahead
14:13 Is this important to you?
14:42 The WORST thing to put on your blog!
15:06 Polish the piece before you publish
17:00 How To Come Up With The Ideas
19:31 I prefer to be in an airplane

Blogging As An Effective Marketing Tool – Pt 2

http://www.youtube.com/watch?v=ZW8ouVtLT5M

00:00 Part Two – Continued – Write down your ideas
01:04 People Get The Nobel Prize For Research!
01:58 Quick List of Blogging Ideas
04:41 Who is the most important person in your camp?
06:57 Fall Fishing is good in September!
07:20 Father and Son Fishing Trips
07:49 The Untethered Vacation
10:43 Use Short Sentences
11:11 Use Lots of Pictures
11:44 Format your pictures!
13:10 Sorry – Did want to wake you up
13:30 48 Inch Northern Pike Story

Blogging As An Effective Marketing Tool – Pt 3

http://www.youtube.com/watch?v=A5O5el16bkM

00:02 Want your picture on my Blog?
00:18 Time to get the camera out!
01:10 Why you should use photoshop – clone tool
02:03 Videos are very easy – use movie maker
02:50 Keep your videos short
05:10 Do It Your Way
06:15 Questions
06:20 How do you get people to your blog?
07:40 What about comments on your blog?
08:54 How do you schedule your posts?
10:42 What about Traffic Stats – Google Analytics?
11:57 Do you find it harder to blog in the off-season?
17:42 Meet other bloggers

http://www.ignaceoutposts.com – Brad Greaves of Ignace Outposts presents Blogging As An Effective Marketing Tool at the 2008 NOTO Conference.

Presented by
http://www.marketingtourismwithsocialmedia.com

My Website Gets Last Attention

Doug — Sun, 30 Nov 2008 06:08:19 +0000

Like the mechanic who is to busy to fix his own car, my business website is often the last one to get TLC.

However, there are many times when I’m experimenting with new technologies – and my own website is the best place to test things out.

New Client Needs

Blogging is gaining it’s foothold in Tourism Marketing. But many websites are built on legacy systems that don’t include a blog with an RSS feed.

As a temporary solution, many tourism businesses are using free blog services like wordpress.com or blogger.com.

This solution is only temporary, because the powerful and easy-to-use free blogging platforms split your visitors away from your main business website.

Recently, I’ve been implementing solutions to this problem.

The new websites I’m creating for tourism business across Northwestern Ontario, now include a traditional website structure, *and* a blog, within one content management system.

While I’m going through the process of re-creating and upgrading WhitefishBayCamp.com and a new website for Ogoki Frontier, I’m piggy-backing many of the same technology upgrades to up own business website – QueticoInternetMarketing.com

GOT RSS?

If you don’t know what RSS is, your website doesn’t have it.
It’s almost like being without email. You need it.

Changing Themes Again

Doug — Fri, 28 Nov 2008 21:56:17 +0000

Getting Into Blogging

Over this past year, many tourism operators have started to experience the benefit of blogging. However, many lodge owners are splitting their visitors away from their business website and creating confusion in their Branding by using free blogging services like Blogger.

Website and Blog Combined

QueticoInternetMarketing.com is a show-case site.

Combining a traditional web-page site WITH a Blog,
completely integrated under one domain.

Everything can be updated through one website administration.

Your Solution for 2009 and Beyond

If you have been thinking of upgrading your tourism business, lodge or accommodations website, this is the affordable, all-in-one package you’ll want.

Ready for 2009 with state-of-the-art WordPress CMS.
Ready for the Future: Manage your own website upgrades with a few clicks!

Does everybody know what a blog is?

Doug — Mon, 17 Nov 2008 09:07:56 +0000

Does everybody know what a blog is?

I will get into a definition of what it is, like I said, I’m not going to get technical on you, but I want to keep it as simple as possible about what a blog is. It is a huge topic. You could probably spend three days just doing a talk on blogs. There’s a lot of technical data involved, search engines and RSS feeds and Keywords and Social Networking and Web 2.0… All these things are associated with blogs. If you want to know any of that stuff, talk to this fella right here. Doug (Lampi), he’s a technical guru – that’s his field, he know’s all about how to make your blog.

I’m also not going to get into any debate with anybody about which is better, wordpress or blogger, and I know there’s another couple other ones out there. I use blogger. I’m familiar with it and it works fine for what I want it to do.

Ok. I’m going to try to make my little conversation so that your blog will become effective, as apposed to just sayin’ “put this widget over here, put that picture over there”… just how to promote some of your stuff

The Internet Is Changing

The Internet Is Changing and most of us have web pages. The web pages started out as a static brochure. They didn’t change very often. So what happened is somebody would go on your website, then they go on your website a month later – it’s the same thing, a month later it’s the same thing, a month later… a year later… it’s the same thing, it’s the same pictures – nothing was changing. It’s like you had the guy your brochure and he just keeps pulling it out of the cupboard and keeps looking at it.

— Like what you’ve read? Get the whole series! –

Create a Feed Aggregator Strategy

Doug — Thu, 14 Aug 2008 14:12:58 +0000

Today’s web gives you the power to create a detailed array of relevant links to your website thru the use of Blogging sites, Social Bookmarking sites, Social Networking sites, Photo Sharing sites, File Sharing Sites, Video Sharing Sites… and the list goes on.

In fact, the list is so huge, a host of new services have evolved to help coordinate and centralize the information flow from all of your various profiles.

These new Web 2.0 Sites are called Feed Aggregators.
They aggregate your RSS Feeds into one stream of updates.

Since I’m always seeking to better use the web for marketing, I set up a few Aggregators for a number of my feeds. After a short time, I noticed that I was getting indexed in Google within minutes of when I posted to my blog, and, to my surprise, the aggregator websites were also ranking within the top 20 search results! And so, following the principal “If it works, do more of it”…

Today I am reviewing a List of RSS Feed Aggregator services
as I go through the process of registering for all of them.

Because I market to a number of different niches, I figure it would be best for me to create an individual account at each Aggregator for each of the unique niche’s I focus on. Tedious? Rather! But I only have to do it once, and the Aggregator does its Search Engine magic for a long, long time without further maintenance.

GETTING PREPARED
Start by visiting all your blogs and profiles and collect up the URL’s for all your RSS Feeds. Save them all in a unique file that is easy to find and update when you add your business information to a new service.

www.Filtrbox.com – looks like a powerful service. It has two different paid levels – so I’m figuring it must have some great PageRank juice because of high trust in Google… but it’s not intuitive to set up, has how-to videos – and I’m on dail up at the lake right now. So I’ve added this one to my list so you can review it, but I’ll set it up further when I’m on highspeed.
www.Feedkiller.com – no registration required. Name your stream, add your RSS Feeds and click Build It. You are given an URL where your feeds are collected into one centralized RSS Feed stream… So I Stubbled the new feed page, and added the RSS Feed to my list that I’ll add to the next aggregators on my list! (note: this new aggregate feed didn’t work in Whereisme.com)
www.Feedtweeter.com – Feedtweeter says it’s ’A little service that allows you to link Twitter and Plurk to your other activities.’ Feedtweeter can now monitor your Identi.ca posts too: Post something in Identi.ca, and it will appear in Plurk and/or Twitter too. (with a few minutes delay). This is a cool service, but I’m already set up on www.ping.fm - a more comprehensive version of the same service…
www.lifestream.fm looks great. I’ve applied for an invitation code and Tweeted to my twitter followers to see if anyone has an invitation code they could send me.
www.whereisme.com - a web identity aggregator. It takes all the places you do things on the web and centralizes them for you to show off. This is a *great* place to collect the RSS Feeds from all of your blogs and a wide selection of the biggest Social Media sites, like Blogger, del.icio.us, Digg, Facebook, Flickr, Last.fm and several other top names. Get a cup of coffee – this one’s worth your time.
www.daylife.com – a new way to explore the world, they say – which is pretty vague to me… it’s a collection on online news sources where you can “star” things of interest. I looked for a way to add my feeds, there was a link at the bottome right of the footer in the page where I suggested my feeds… If you are looking for an aggregator for your own feeds, skip this site.
http://linkbun.ch/ - lets you put multiple links into one small link which you can share over IM, Twitter, email or even a mobile phone SMS. So, I put all my fishing blogs into a bunch, and this service created an individual page, listing my bunch of links! Another easy way to create one-way links to your website.

Ok – I’ve gone over-time in writing this post. Here are a few more RSS Feed Aggregator Services that I’ll be registering with – I haven’t tried them yet, let me know which are best!