This is the first video to Case Study improvements I make to websites I manage, based on the recommendations in Tourism Tim’s Marketing Success Course  and the feedback from the close group of International Tourism business owners!

The most exciting aspect of Tim’s Course is the way he quantifies the elements of your marketing message that lead people to trust you enough to take action and book a trip online. I have a plan for blogging, for social media and for SEO – but my plans were lacking this critical element! Like cake without the icing!

As you see by the video below, the stats tell the story of how we are already doing better with the same website traffic.

Here’s The Brief:

Decreased Bounce Rate and Increased Page Views Per Visit after initial changes to incorporate some of Tourism Tim’s Marketing Strategies into my first of several case study websites.

And I also show Google Analytics close up to review incoming traffic around a target geographic location in the Upper Midwest USA as I monitor the website traffic that is generated during a real-time sport show event.

More Short Case Study Videos To Follow.

Do you have a question?  I’d be happy to answer!

I just had an amazing experience on Google, and I had to stop what I was doing to make this social media case study video.

While updating a website for a client, I did a search on Google for a specific Geographic location. I wanted to find someone to link to, when I did a search, the Google Search Results are turning up google + profiles.

It occurred to me that I’m logged in, and that is changing my search results for a town location. WOW that is powerful for google +

Then I scrolled down more and I found that my twitter connections were also showing up in my search results.

I’m following Kashabowie Outposts on Google + and, because they shared this link, it is turning up in my search results when I search for topics that match the information they have shared.

From these top results, five of the top in the first page of the search results were because of social sharing and not because of search engine optimization – I found it completely startling to see how the rankings were changing in google based on your social media connections.

It’s amazing now, what this means for tourism marketing – it influences what choices people have available to them, right at the beginning of their search.

Profound Significance For Tourism Marketing

I consider this to be an incredibly positive step forward for user experience on the web. The significance of this real world example is profound. Tourism marketing and travel planning well forever be changed by the social connections you establish with your guests.

Are you a tourism business wanting strategies for developing your social media?

Consider the long term impact of a single ‘Like’ or ‘Tweet’ - so long as that individual grows their social media network over the years, their entire network of connections will continue to be influenced by that recommendation – starting with the choices they are presented with when they begin a search.

Three Critical Take-Aways

Facebook Marketing Strategy

Today I`m going to do a video on a Facebook Marketing Strategy that I`m just starting to test. And I`m going to show a little bit about how I`m adapting this strategy to work with the Tourism Marketing Niche.

Facebook Marketing Strategy Background

First a bit of background about where I learned about this Facebook Marketing Strategy and give credit to the author and show you how you can go and get the original information as well.

I started out on Facebook one day where one of my friends made a comment about, or `Liked` Website Marketing Guru. And so I followed through, I`m interesting in the topic and I read every thing I can – and he has some really great stuff here. So I went to his website and after reading through a bit, I came back to his home page and I signed up for his email updates to see what he`s teaching.

And over the next short while he sent me a few emails and started to introduce what he is putting together – the Facebook Business Academy.

It`s really great content. Video one explained the difference between a personal profile and a business page on Facebook, and how important it is to work each of those differently.

Then he went on in video 2 and revealed a number of ways that you can get your account banned on Facebook and never be invited to do anything on Facebook again. So it`s really important to know how to use Facebook properly so you can avoid those risks and losing all your hard work… I`ve got a couple of clients that I`m kind of worried about there.

And Video three outlines a step by step process for doing a Facebook Marketing Strategy and calls it the Virtual Award Ceremony.

Adapting The Facebook Marketing Strategy For Tourism

And so I thought about this for a while and I watched the video a couple of times and I took some notes. And then I got up this morning and started to work on one of my websites to set up a case study to test out this Facebook Marketing Strategy that he`s talking about here.

So what I did is I spent a couple hours doing some graphic design and some custom programing here to make some banners. I`m starting a contest where people can vote for the best Walleye Pictures.

When they land on my page initially, if they haven`t liked already, the are taken to this page here which gives them nice clear instructions to click the LIKE button so they can start to vote for their favorite walleye pictures.

After they click on the Like button they are taken to where they can see the Wall and the photos (thought the Wall and Photos are always available, people cannot vote on the pictures in the contest unless they Like the Page). This starts getting people engaged where they can go into the photo galleries and select through the different Walleye pictures and click on Like under the pictures they prefer.

Facebook Marketing Strategy Case Study

I`m just getting this promotion set up now, and I wanted to take a look at some of the Insights or the statistics of the number of people who Like this page – just as we are starting this Facebook Marketing Strategy promotion.

Measure Success With Facebook Business Page Insights

So here`s how many people have interacted with the Walleyebook.com Fan Page since last February – lets scroll this down a bit and you can see the number of people who have liked this page since last February – you can see that it`s been pretty flat and I`m expecting that his promotion is going to really pick things up.

This is the Facebook marketing strategy that we are testing out and this report is the beginning of the Case Study as we adapt the Facebook Marketing Strategy to the fishing trip niche for Tourism Marketing. There will be five different Facebook Fan Pages that I try this same marketing strategy with in our Case Study.

We`ll be coordinating the promotions of these fan page award contests with email notifications to help generate some interest and excitement in the promotion.

Watch for more videos in the future – I`ll update you as this Facebook Marketing Strategy Case Study moves along!

How I used Market Samurai from Challenge 2010 to select a domain, and the first things I did to prepare to gather an audience.

Starting with a self-hosted WordPress website, I created a few posts, then I created an account at Twitter and Youtube – with a username as close to my domain name as possible.

I registered a profile with Slideshare and registered my blog with Blogcatalog – where my site will be reviewed by a human before being listed.

Then I registered my site with Feedburner. Many people use iGoogle, and using feedburner makes it easy to get your information out to a lot of places more easily.

The next piece of marketing material I put together was a Fan Page on Facebook. Following that, I imported the RSS Feed from my WordPress blog into the Notes section of my Business Page on Facebook.

The last thing I did was to create an account on Friendfeed, and pulled together the RSS feeds from all of the different Social Media accounts I had just created.

Now, when ever I do a post, an entire network of social media services are updated.

One thing I like to be sure to do, is include a link back to my own website within the first 150 words of the post. This way all of the services that syndicate my content will automatically provide links back to me – with my ideal keywords… which I had found using Market Samurai.

Watch for my next report on Challenge 2010 as the event unfolds!

Many thanks to Ed Dale and associates at http://www.challenge.co

you guys rock!

Over this past year, I’ve broken ALL THREE Cardinal Rules of Blogging.

Mostly, it’s because I’m just too darn busy!

Seriously though, I haven’t taken on a new client since June of 09; and have been referring leads and customers to my trusted colleagues.

Marketing for Tourism Businesses, specifically, Hunting and Fishing Lodges in Canada, have been my core clientele since I started my business in 2001. As a web design architect, I’m constantly finding and testing new marketing strategies and technologies with the aim of bringing them back and increasing the effectiveness of Tourism Internet Marketing.

In my research, I’ve created dozens of websites in niches that are unrelated to Tourism. Over the years, have become more and more successful at creating websites that are online businesses. Virtual businesses that starts and establishes a relationship with new people, builds an audience and converts visitors into happy, paying customers – with minimal maintenance.

As a result, I have stopped marketing my web design services and reduced my client load.

Over the past two years, my business has specialized, and became exclusively focused on coaching business owners and entrepreneurs who run and update their own website or blog. I have a deeper relationship with fewer clients – and it’s been very good for all of us.

I’m very grateful to work with the people I do.

Giving Something Back

The success, the free time, and the fantastic clients I’m fortunate to work with – have helped to inspire and create something of fantastic value that I hope gives something substantial back to the Tourism Industry – and is helpful to entrepreneurs and bloggers everywhere.

Over a year in the making, we are finally down to the last few weeks of production!  We  expect to have everything ready for release by the beginning of March, but I’ll be blogging here to drop some hints and start raising awareness as we complete the last details.

I am very excited to introduce our new Professional Link Development Service!

There is nothing else in web marketing that can compare to the long term advantages of building links.

Step One – We create A Series Of Search Engine Optimized Articles About Your Business.

Our Online Traffic Specialist visits your website – takes the content of your website, and reorganizes/optimizes it around your best keyword phrases. Then, he creates several custom-made articles that are carefully embedded with a rotating selection of search engine friendly links to your website pages.

Step Two – Getting The Word Out

Phase One: Your Search Engine Optimized articles (with relevant links to inner pages of your website) are slowly distributed across an out-sourced network of over 13,000 established blogs! This creates a natural growth of more and more one-way links pointing to your website!

Phase Two: Your Search Engine Optimized articles are slowly and methodically bookmarked throughout our network of over 13,000 social medial profiles and social bookmarking sites! This natural pattern of social voting, provides credibility to your articles, and over time, helps to broaden the awareness of your brand, boost your search engine rankings, and establish your main website as an Authority Website in your niche!

Step Three – Monthly Link Reports… and your VITAL Follow-Up.

Each month you will receive a complete list of all the places your article is posted, and all the social bookmarking profiles where your articles are linked.

You can tremendously increase the cumulative benefit of all your new links by ‘Commenting’ on the posted articles, by ‘liking’ the bookmarks, and participating in other social options that help add credibility to the new links pointing to your website.

Read more about our new Professional Link Development Service!

Nothing else  compares to the advantages of links!

Dynamic Site Builder

Web page design software to help you build a web page.

How to make a website

Complete full instructions with screenshots and videos to help you build your own web page. Almost anything you want to do is one click away. Editing a page? One click. Getting help? One click. Adding formatting to your text? One click.

More time is spent making web site builder quick and easy to use than on any other part of Dynamic Site Builder.

Ease of use features include:

Click here to see a video how easy it is to create a web page

Smart Help

The most relevant help document is always displayed with the feature you are working on. It is one click away.

For example, if you want to make a web page or you are just starting your own web page, the one-click help will bring you directly to the help document “Getting Started”, because it is the most relevant to build a web page.

Ease of use goals

These are some of the stated Ease of Use Goals:

The last one, while humorous, is the leading force of innovation in ease of use.

People who have found this page have also searched for the following terms:

web page design software
build a web page
make a web page
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Why A Website Is Important For A Lodge

When you are struggling to build more traffic to your Fishing or Hunting Lodge website, it’s important to know that the same marketing techniques apply for your topic, as for any other topic online.

It’s Not A Mystery

There is no quick fix for getting traffic – unless you pay for it. However, there is a clear and repeatable process to increase your website traffic that will work in any subject area or market.

Great Example

Here’s a FANTASTIC article on How To Improve Your Website Traffic. It covers all the the marketing processes you should know about it you own a business with a website. Even if you outsource the actual work to your webmaster, it’s important that you understand the work you are hiring and the results you should expect.

Internet Marketing For Tourism

Web Design for Fishing Lodges and Hunting Camps should include a strong mix of Social Media Marketing.

What is Google Wave?

Was that an eMail? Was that an instant message? Is that a Blog? Or is it a team document production tool?

It is all of those things – and much more. Created by the developers of Google Maps, Waves WILL provide a fundamental change in the way communications are organized – in your very near future.

Will The Web Ever Stop Changing?

eMail was invented some 40 years ago, and remains the most common means of communicating online. That’s a fantastic product life-span, but we have all experienced the limitations and difficulties of a long conversation via email, especially when new people are added to the conversation. Instant Message services and Twitter have become a Killer App because of the new way you can communicate – but soon, we will forget about Gmail, Google Docs and we will ALL be speaking about Waves.

Ideal For Working With Organizations

Finally, we will all have a central place where a Board of Directors can all be kept abreast of the development stages of a project – without ballooning the project costs in endless meetings and time-consuming email trails.

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