case study

More Traffic, More Subscribers and More Followers

June 2, 2009

Recent Updates Recent changes to the CanadianFishingBook.com project have really made an impact! Overall, the network of five themed fishing blogs and the Fishing Lodge Directory have seen a 47% increase in traffic!  Individual Lodge Owners may login and view detailed stats on the performance of your listing: New Strategies Social Media is evolving every [...]

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Stats I check after a weekend away.

May 20, 2009

May Long I went and enjoyed the May long weekend at a remote cabin on the lake shore. You can picture the rustic Canadian wilderness – no running water, a woodstove to keep the chill off, a path to the biffy out the front door – and no internet access. It was great! Back to [...]

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Using Twitter for Canadian Tourism Marketing Experiment.

May 13, 2009

Introducing… A new Twitter Marketing Experiment designed to promote Canadian Fishing Lodges. Twitter has been getting a great deal of attention within the Marketing Circles so I’ve been researching the Twitter methodology of the most successful Twitter accounts online, and using their strategies for Tourism Marketing, specifically, for fishing and hunting trips. Growth of Twitter [...]

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7 RSS Feeds to Ongoing Website Traffic

May 7, 2009

Click To Play This video outlines some of the basics strategies for getting your website message out into the places where people are gathering online. Think of each Social Media station as a Sport Show, your RSS Feed as your ongoing brochure. The RSS Mapping Strategy in this video is important to help your blog [...]

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Double your subscribers

March 20, 2009

If you want to get new bookings for your business from your website, your site needs to focus on drawing your visitors into a more meaningful relationship with you. Every single page of your website should have that goal in mind first. Getting New Bookings Generally, it takes seven contacts with a potential client before [...]

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Marketing Via Social Media Groups

January 22, 2009

Recently, I joined a new Group on Facebook.  I’m very excited about this business, so I invited all my (220) friends to check out the Group. Several of my Clients are also my Friends on Facebook.  One Client asked me Why would I want to join the Souris River Canoe Group? After I replied to [...]

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New Whitefish Bay Camp Website

January 3, 2009

I’m happy to announce that the new Whitefish Bay Camp website is now live on the Internet! State-of-the-art Created with the Thesis Theme and WordPress 2.7, this unique WordPress Theme design is a combination of the best elements from several example websites – putting together the benefits of a familiar, traditional website, along with the [...]

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New Social Media Promotion Strategies

September 6, 2008

Yep, it’s true.  Sometimes I bite off more than I can chew. Especially when I’m promoting emerging products or services that I’m still sorting out. Actually, I bit into something so good, I haven’t been able to do very much client work for 6 weeks. I’m spending all my time learning how to teach building [...]

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The Impact of Social Media on Tourism Marketing

August 26, 2008

Social Media is about connections between people. Travel & Tourism is also about connections between people. Social Media and Tourism can work together like hand in glove, but only a few of the early adopters are really starting to seriously consider the exciting future impact of Social Media on Tourism Marketing. Enter Douglas Lampi – [...]

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