Quetico Internet Marketing » facebook http://www.queticointernetmarketing.com Tourism Marketing Videos - Your Online Traffic Specialist Fri, 13 Jan 2012 20:39:20 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 347 New Facebook Changes You Need To Know http://www.queticointernetmarketing.com/347-new-facebook-changes-you-need-to-know/ http://www.queticointernetmarketing.com/347-new-facebook-changes-you-need-to-know/#comments Thu, 22 Sep 2011 14:49:03 +0000 Doug http://www.queticointernetmarketing.com/?p=2054

The New Facebook Layout

when Facebook changes it's layout

Perhaps you have noticed the new layout on your personal Facebook profile. The reaction that users are having to continual changes to Facebook are best summed up by an entertaining cartoon by The Oatmeal – This is what happens when Facebook changes it’s layout.

New Facebook Subscribe and News Feed Options

Last week, Facebook announced improvements to Friend Lists and a new Subscribe button to help you see more of what you care about, and less of what you don’t.

In addition, the News Feed updates used to slide down in chronological order so it was tough to zero in on what matters most. If you only checked it to Facebook occasionally, you may have missed important updates from the people closest to you. Now the News Feed acts like your personal Newspaper – If you haven’t visited Facebook for a while, the first things you’ll see are top photos and statuses posted while you’ve been away. They’re marked with a blue corner in the top left corner of the status update.

This is all well and good, once you get used to it – but it may have a profound impact on the effectiveness of your Business Page on Facebook

Secure Browsing on Facebook

Facebook secure browsing was introduced in January of 2011. I use it, and recommend you do as well.

Now you will be required to change your URLs in the custom tabs of your Facebook Page to use the https links instead of the http links as well. Even though it is yet another technical hassle for developers and business owners, ultimately, it’s a good step becuase the use of SSL and HTTPS makes Facebook a safer place for all of its users, and increases the trust that your Fans will have in the content on your Business Page.

SSL Connection For Your Business Page Tabs

Are Your Facebook Custom Tabs About To Break? One of the big developments in March 2011 was the Facebook Page overhaul to support for iFrames and depreciate FBML (Facebook Markup Language) in Fan Page custom tabs. Now, another upcoming Facebook change may have a large effect on your company Facebook page: on October 1 2011, all content displayed on custom tabs will need to be served from domains secured with an SSL certificate.

This will ‘break’ break many companies’ custom Facebook tabs and Welcome Pages.

Not great news… If your webmaster is snoozing, your business could be losing.

Think Your Page Might Be Affected?

RedCliffe Marketing Labs points out some great detail about Facebook Secure Browsing:

If you are using a 3rd party application then they *should* have taken steps to be compliant and you are unlikely to suffer an interruption.

If you engaged a Facebook Fan Page designer to make your custom pages then you should be following this up with them now and seeing what they have arranged.

How To Secure Your Tab Page Content

If you are a techie, this tutorial will be very helpful for you to comply with The New Facebook Page SSL Requirement.

If you are small business owner, and your head is spinning – I would be happy to provide social media consulting services if you are having difficulty with your Facebook welcome page.

]]> http://www.queticointernetmarketing.com/347-new-facebook-changes-you-need-to-know/feed/ 0 The Missing Key To Social Media ROI http://www.queticointernetmarketing.com/the-missing-key-to-social-media-roi/ http://www.queticointernetmarketing.com/the-missing-key-to-social-media-roi/#comments Fri, 17 Jun 2011 00:20:55 +0000 Doug http://www.queticointernetmarketing.com/?p=2007

One of my passions is Social Media ROI. I read everything I can about how to measure the return on investment for social media marketing, and have an important message about getting the right type of traffic to your website.

2011 Travel & Tourism Conference

I recently read a report on a public relations symposium about Making the Case for Real ROI in Social Marketing, hosted by some very distinguished people.

The panel, hosted by the 2011 Travel & Tourism Conference, driven by audience comments, turned almost immediately to Social Media ROI and determining best practices in showing business value from a social media program.

So I went and researched these people and got to know them and their ideas a bit better.

I was very partial to the decisive comment by Dave Evans: To get at ROI, you've got to measure one of two things: increased revenue or reduced expenses given a specific dollar investment.

Presence On Social Media? Or a Strategy For Social Media.

Having a presence on Facebook is a lot different than actually getting some results out of it into your business.

Having engagement on your Facebook page is a lot different than getting sales in the cash register.

Planning For Social Media ROI Success

There certainly is a clear plan to measure return on investment for your social media campaigns. This plan connects all the points of contact between your business and your customer, it identifies a step-by-step relationship process, and it can give you numbers on how many people convert from one process to the next as you deepen the engagement and the relationship with your prospective customer.

Everyone knows the basic measurements of:

number of fans on Facebook and
number of visits to your website

...but you need to really know your customer very well in order to identify all of the stages and points of contact between your business and the customer - through the decision-making process as they get ready to buy your product.

When you are clear about how you gain new customers through real world interactions you can take those real world social, real world human interpersonal, real world transactional relationships - and you can identify why people want your product and offer some of those benefits on your Facebook page.

Know Your Customer Well

When you know you customer well and you know the buying sequence of

  • the person finds your business and
  • they make the buying decision and
  • they go through purchase the product and then
  • the experience the product and
  • perhaps they're finished with the product and
  • they may decide to purchase again

    • You can go through that whole process and find out which points of contact match up with the strengths of each social media tool.

    Some social media platforms are best for developing a new relationship and some other services are better for moving the relationship into a buying phase, while others are best for building customer loyalty after the purchase.

    The Missing Key to Social Media ROI

    Everything I read about ROI seems to miss a key piece of information:

    An actual plan with specifics.

    Below, I offer what I’ve learned while struggling to answer these very Social Media ROI questions from my tourism clients over the past ten years.

    As a preface, I speak in context of researching and working with tourism businesses over the last decade, and more recently with other entertainment businesses whose clientele comes back on a cyclic basis. The repeat customers are very important and the business wants to maintain a relationship with their potential client to encourage them to return to their establishment on a regular basis.

    From a marketing standpoint or a business sales standpoint there is a four step cycle in the relationship. In these steps, the customer is:

  • making the decision as to where they're going for the entertainment or for their trip
  • they are experiencing the trip for the night of entertainment
  • and then they are done the trip/event, back home thinking and talking about the event
  • review and planning for a similar trip or similar evening of entertainment

    • Pre Trip

    And in this engagement cycle there is the pre-trip planning where your Twitter account is very important for building trust during the decision-making process time, gathering attention and providing a mobile friendly sign-up form that grants access to something interesting.

    A quick actionable landing page that I can use on my cell phone this is the pre-trip planning phase using Twitter and Facebook to get to the word out.

    Business Review Websites are very important in Pre-Trip Planing phase of the customers search. In order to maximize your Social Media ROI, make plans to be proactive with your listings on Trip Advisor, Google Places, travel.yahoo.com and other Business Review Websites for your industry.

    During The Event

    Once the event is under way and the customer is visiting your venue or they are taking a trip with you, the event itself causes a whole bunch of extra content and engagement possibilities.

    Customers can publish social updates with Four Square and Yelp, check in with Facebook Places and Google Places.

    The event is an opportunity for your business itself to take photographs of the event in action and these photographs and videos can become extremely valuable content - there for you to collect during the event, trip, or experience that your customer is having with your product or service.

    Post Event Social Media Marketing

    Turning Social Media Activity Into A Long Term Business Asset

    After the event, all the social media activity that occurred is now valuable real estate for your business! All that is required is that you go round and collect it up, and pick it up, take copies of links to it, gather links to the new content this social media activity has created, and recapture it by making a blog post about it. Use the social media activity as the content for the blog post!

    Capture Social Media Activity

    Use those pictures to create a photo gallery. Use the photo gallery of images to create a video and put the video on YouTube with nice introductions and different calls to action right with in the video itself.

    Use the video and the photo gallery of pictures to populate a blog post that tell stories about what happened during that time and highlights the good social media real estate comments and testimonials that actually happened.

    Publicize Your Timely Blog Post

    Get the word out about the new blog post! The new blog post that features your video, links to the photo gallery, links to the Facebook page and it tells the story of what happened. Publicize this blog post on all of your social media - like Facebook and Twitter, your YouTube friends and subscribers, your e-mail list - and any other audiences send an update and get the word out about the new blog post.

    Post Event Follow-up

    Leverage your Social Media ROI. The tale-end of the cycle is to follow up with your guests and provide them a place to go and leave their testimonial about the event.
    A testimonials are very valuable - even if they are challenging testimonials, they can be very valuable. Even of those testimonials that are negative even can turn into a very trust building experience for the next person who comes along if the negative review is handled correctly.

    ROI On 'The Content Cycle'

    When considering a way to measure the Social Media ROI of this whole process we must consider that each campaign is custom fitted to your specific business.

    If you are an entertainment club like a cabaret, and you have people coming back or going to the other club every week, then your measurements of return on investments, your Social Media ROI, and the strategies you use with your design, your conversion plans and your engagement plans - are organized differently than the strategies used by a fishing trip venue who provides week long fishing trip once each year, providing different focus of measuring the success of your Social Media ROI.

    In order to really measure your return on investment, you've got to have your entire customer relationship sequence identified to determine which social media tool is best adapted to aid in each step in the sequence.

    Every contact point also has to have a split test form so you can see which of the two forms are converting better at that point in the relationship development

    It's not enough just have Google analytics,YouTube insights, and Facebook insights - you have to split tester landing pages with at least two different variables you have to quantify every different contact point at your customer makes your business.

    Within your marketing plan, throughout the Content Cycle, as you consider the longer-term strategy of publishing all your content in a search-engine-friendly way, so the content is unique and interesting, gets social activity - so that is going to have lasting standings in the search engines and continue to bring you in an audience that is targeted to your business over a long period of time

    With a written strategy broken down into content-cycle costs, expanded into an annual plan and even a five-year plan for content development, you are in a position to measure your Social Media ROI over time.

    Often, an integrated and full-scale marketing program takes months to implement and unveil, and can be a very costly upfront investment

    The return on investment has to be measured in terms of 5 to 7 years.

    I can understand, and personally identify with - the business owners desire to have results of the big ones like Facebook.

    Everybody wants to be an overnight Internet success because those case studies get so much more attention.

    It’s natural to want return on investment *immediately* and it's easy to lose sight of the big overall picture of how the content generation cycle slowly builds real estate that is of lasting value on your website.

    And in terms of being a conduit for customer service management, social media needs to be streamlined with the contact area of your website in order to reduce the amount of staff-time that needed.

    Organized correctly, social media will encourage your guests to do some of your marketing work for you and, at the same time, creating an endless resource of stories, that you can use to for long-term content investments on your website.

    In Review

    I believe return on investment is a very clear and very quantifiable measurement in a well planned social media strategy. However, as you see, there are a lot of different variables to check, questions to answer and strategies to prepare in order to get all of your ducks in order, and so the technology works in sequence to provides the results that you need.

    Building great content and attract customers with fantastic testimonials and really valuable content - with stories of your guests. Put this together with landing pages that have split testing and tracking so that you can adjust, change, modify and improve any individual part of the system.

    Only then can you have the long-term big-picture perspective to understand where social media works in, and how you can use it to leverage any part of the customer relations sequence in your current business.

    With this integrated customer-buying-cycle perspective of using Social Media, you can identify each step in the customer relationship, which social media tool helps best with each step, and use split testing in each point in the purchasing process to begin measuring ROI in a meaningful way.

    Dictated with Dragon Dictation App, Sent from my iPhone, edited in WordPress.

    The Missing Key To Social Media ROI

    ]]>     http://www.queticointernetmarketing.com/the-missing-key-to-social-media-roi/feed/ 0     Take Advantage of Seven Recent Facebook Changes! http://www.queticointernetmarketing.com/take-advantage-of-seven-recent-facebook-changes/ http://www.queticointernetmarketing.com/take-advantage-of-seven-recent-facebook-changes/#comments Fri, 11 Mar 2011 17:45:23 +0000 Doug http://www.queticointernetmarketing.com/?p=1867

    Taking Advantage of Seven Recent Facebook Changes.

    Free Webinar: Recorded – Monday March 14

    Taking Advantage of Seven Recent Facebook Changes

    Who Is This For?

    Ninty Percent of my clients are small seasonal Tourism Businesses in Canada. My focus in on Tourism Marketing, however, these strategies work for any category of business or industry.

    Introduction: 5 min

    Part One: 15 min

    For Tourism Marketing: Overview of the benefits of a Business Page on Facebook

    Recent changes and what opportunities they create for business owners to create better connections with their guests and prospects.

    Part Two: 15 min

    Reviewing Mari Smith’s 7 Step Formula for making your Facebook Fan Page a Success.

    Question Period: 15 min

    The most important part of the Webinar, and the section I look forward to the most – Question Period!

    Taking Advantage of Seven Recent Facebook Changes.

    ]]>     http://www.queticointernetmarketing.com/take-advantage-of-seven-recent-facebook-changes/feed/ 0     Marketing Tourism With Social Media – News Release http://www.queticointernetmarketing.com/marketing-tourism-with-social-media-news-release/ http://www.queticointernetmarketing.com/marketing-tourism-with-social-media-news-release/#comments Wed, 16 Feb 2011 21:29:14 +0000 Doug http://www.queticointernetmarketing.com/?p=1799

    A quick message to give you a heads up about the new
    “Marketing Tourism With Social Media” report
    that I have just released!

    A social media marketing Business Plan with numbers you can measure.

    http://www.marketingtourismwithsocialmedia.com

    My report is written in the form of a business plan that reflects a Seasonal Tourism business as they examine and re-define their Marketing strategies to make better use of people’s existing friendship networks on the huge Social Media sites like Facebook.

    Whether you’re already on Facebook with a Business Page, or wondering whether it’s worth it, this report will give you hard numbers to inform your business mind.

    I must admit, the numbers are pretty compelling, the marketing potential is amazing!

    I’m happy to share this report with you:

    http://www.marketingtourismwithsocialmedia.com

    Marketing Tourism With Social Media

    P.S. Special Pre-Release Webinars !

    ]]>     http://www.queticointernetmarketing.com/marketing-tourism-with-social-media-news-release/feed/ 0     Learn More About Twitter By Studying Your Klout http://www.queticointernetmarketing.com/learn-more-about-twitter-by-studying-your-klout/ http://www.queticointernetmarketing.com/learn-more-about-twitter-by-studying-your-klout/#comments Fri, 04 Feb 2011 16:15:42 +0000 Doug http://www.queticointernetmarketing.com/?p=1787

    With all the work and research going into preparing for our Social Media Webinars, we’ve been discovering more jewels in the ever-expanding universe of the Internet.

    Learn More About Twitter By Studying Your Klout

    Amplification – Odds that your content will be acted upon.

    Network – Influence level of your engaged audience.

    True Reach – Size of your engaged audience.

    Klout Score – Measurement of your overall online influence.

    Doug Lampi is an Explorer
    You actively engage in the social web, constantly trying out new ways to interact and network. You’re exploring the ecosystem and making it work for you. Your level of activity and engagement shows that you “get it”, we predict you’ll be moving up.

    Improving Your Klout

    You may ask me – now that you know your Klout Score – how do you plan to improve your Klout?

    My personal plan on how to improve the Klout Score of my Twitter account is simple. I only plan to add one new activity to the strategies that are currently set up with my YouTube Channel, Blog notifications tweeted by Feedburner and my business page on Facebook: Each morning, after I wake up, and before I get out of bed, I browse my twitter feed on my ipod and I retweet interesting bits of information.

    That’s it.

    Oh …and I will also include Klout Screenshots when we do the annual benchmarking of the online visibility for our new and existing web design and seo and social media clients.

    How Do You Improve The Klout Score of Your Twitter Account?

    Comment below and let us know –
    What are some different ways to improve your Klout?

    ]]>     http://www.queticointernetmarketing.com/learn-more-about-twitter-by-studying-your-klout/feed/ 0     How To Separate Your Personal Profile From Your Business Page On Facebook http://www.queticointernetmarketing.com/how-to-separate-your-personal-profile-from-your-business-page-on-facebook/ http://www.queticointernetmarketing.com/how-to-separate-your-personal-profile-from-your-business-page-on-facebook/#comments Sun, 30 Jan 2011 23:55:20 +0000 Doug http://www.queticointernetmarketing.com/?p=1780

    Free Webinar Tuesday February 1 2011 – 8 – 9 PM Central Time

    http://www.facebook.com/tourisminternetmarketing

    This webinar answers our ‘most asked question’ form Lodge and Resort owners who are just starting to engage their customers on Facebook: How do I keep my personal information separate from my Business Page?

    Tips to help tourism business owners make the most of their business page on Facebook while keeping your personal information separate.

    You will learn personal privacy setting details

    You will learn how activity on your Business Page is distributed

    You will learn a little known welcome page tip that doubles your signup rates

    You will see examples of highly successful business pages and review their strategies.

    When this webinar is complete, you will understand how to use your Business Page to build your brand on Facebook and connect with a 100′s or 1000′s of fans, while keeping your personal profile details separate.

    Free Webinar Tuesday February 1 2011 – 8 – 9 PM Central Time

    How To Separate Your Personal Profile From Your Business Page On Facebook

    http://www.facebook.com/tourisminternetmarketing

    ]]>     http://www.queticointernetmarketing.com/how-to-separate-your-personal-profile-from-your-business-page-on-facebook/feed/ 1     Web Design for Fishing Lodges and Hunting Camps http://www.queticointernetmarketing.com/web-design-for-fishing-lodges-and-hunting-camps/ http://www.queticointernetmarketing.com/web-design-for-fishing-lodges-and-hunting-camps/#comments Sat, 08 Jan 2011 17:05:17 +0000 Doug http://www.queticointernetmarketing.com/?p=1663

    Web Design For Fishing Lodges

    Web Design For Fishing Lodges

    Fishing Lodge Web Design

    We are a Canadian Company focused on providing Internet Marketing for Tourism and Travel Businesses in Canada, specifically – web design for Fishing Lodges. We cater to the annual cycle of small, seasonal lodges who service between 500 and 1000 guest per year.

    Web Design and Business Development

    We regard each piece of online real estate we build for you, as an asset established for your business. But, like a car without a driver, web properties are not much use without web marketing strategies.

    Successful Website or Successful Business?

    In my town, tourism businesses were the first to establish websites. In the early days of Web Design for Fishing Lodges, a tourism business site was considered successful if they ranked well in the search engines. These days, the tourism business themselves are successful if they are well represented in the Social Media arena.

    Social Media Traffic vs Search Traffic

    It’s important to understand the significant difference between traffic from the search engines and traffic from Social Media sources. Once you do, it will transform the focus of your marketing.

    Search traffic comes to your website with interest, perhaps, but generally without any prior relationship to your business. Of course I’m not talking about people who search for your business name – those people know you, or have been exposed to you by word of mouth, print etc. By search traffic, I draw attention to the audience of new people who find you through the search engines – and I want to compare them to the audience of new people who may find you through Social Media Channels.

    People who find you through organic search, or worse, through paid Google Ads, are starting a relationship with you from a cold start.

    On the other hand, if people find you through Social Media, it is because one of their friends or family mentioned you online. When traffic lands on your site from a social media source, odds are much better that this person was referred to you through online word-of-mouth.

    Referral From A Trusted Source

    Word-of-Mouth marketing has always been recognized as The King for building sales. For this reason, all of our web design projects for Tourism Businesses like Fishing Lodges, Resorts, Camps and Outfitters – now include a strong component of Social Media Marketing.

    Web Design for Fishing Lodges

    Websites are getting easier to run – and we shorten your learning curve.

    If you are a Camp Owner or Manager with a traditional static website that your webmaster must update, it’s time to invest in an upgrade.

    If you are a Camp Owner with plans to sell your business in the next few years to a decade, it’s time to invest in establishing online real estate that will increase the resale value of your business.

    Web Design for Fishing Lodges and Hunting Camps

    ]]>     http://www.queticointernetmarketing.com/web-design-for-fishing-lodges-and-hunting-camps/feed/ 1     The Challenge 2010 – The Path I Walk http://www.queticointernetmarketing.com/the-challenge-2010-the-path-i-walk/ http://www.queticointernetmarketing.com/the-challenge-2010-the-path-i-walk/#comments Thu, 22 Jul 2010 22:49:41 +0000 Doug http://www.queticointernetmarketing.com/?p=1106

    How I used Market Samurai from Challenge 2010 to select a domain, and the first things I did to prepare to gather an audience.

    Starting with a self-hosted WordPress website, I created a few posts, then I created an account at Twitter and Youtube – with a username as close to my domain name as possible.

    I registered a profile with Slideshare and registered my blog with Blogcatalog – where my site will be reviewed by a human before being listed.

    Then I registered my site with Feedburner. Many people use iGoogle, and using feedburner makes it easy to get your information out to a lot of places more easily.

    The next piece of marketing material I put together was a Fan Page on Facebook. Following that, I imported the RSS Feed from my WordPress blog into the Notes section of my Business Page on Facebook.

    The last thing I did was to create an account on Friendfeed, and pulled together the RSS feeds from all of the different Social Media accounts I had just created.

    Now, when ever I do a post, an entire network of social media services are updated.

    One thing I like to be sure to do, is include a link back to my own website within the first 150 words of the post. This way all of the services that syndicate my content will automatically provide links back to me – with my ideal keywords… which I had found using Market Samurai.

    Watch for my next report on Challenge 2010 as the event unfolds!

    Many thanks to Ed Dale and associates at http://www.challenge.co

    you guys rock!

    ]]>     http://www.queticointernetmarketing.com/the-challenge-2010-the-path-i-walk/feed/ 0     Social Media Coaching for Blog Owners http://www.queticointernetmarketing.com/social-media-coaching-for-blog-owners/ http://www.queticointernetmarketing.com/social-media-coaching-for-blog-owners/#comments Mon, 15 Jun 2009 17:41:13 +0000 Doug http://www.queticointernetmarketing.com/?p=943

    If it works for Lodge Owners, then it’s gotta work with other Niches too.

    Research And Development

    In order to answer the question “Do These Social Media Strategies Work?”, Quetico Internet Marketing has invested heavily in research and development over the past few months, setting up several variations of nearly identical social media strategies in several unrelated niches.

    Learning From The Best

    One of the greatest personal benefits I experienced from working with Social Media sites was the ability to learn from the Gurus. Twitter and Facebook let you get upclose and real-time with the people you follow – it almost seems personal.

    I didn’t use Twitter as a means to chat with people, instead, I used it as a way to monitor the people and topics I was interested in learning about.

    Right off the start I met and followed @marismith, and I’ve been creeping her profiles ever since – often gaining a boost by her sheer energy and enthusiasm – then a great social media tip to ride the wave with – and to create something productive out of!

    Work At Your Own Pace

    For Tourism Operators who must learn about Blogging:

    Mari Smith

    Learn about Social Media from Mari Smith. Mari offers a number of outstanding course options that I’d like to pass along:

    FREE Facebook Tips

    “3-in-1 Facebook Tips Report” which covers:

    1. Ten Steps To Getting Started on Facebook
    2. The 5 Mistakes Newbies Make on Facebook
    3. Mari’s Five Success Secrets for Using Facebook Effectively to Grow Your Business

    Social Marketing Method – INTRO PROGRAM.

    This is the most affordable way to access Mari’s introductory materials: The Intro Program

    1. A 100-page Starter Guide for Facebook and more. PDF format with how-to’s, strategies and screenshots to get you started on Facebook the right way.
    2. Five recommended daily activities on Facebook – special report.
    3. 4 x Streaming audios/MP3 downloads of open Q&A calls covering Facebook, Twitter, FriendFeed and a host of other related platforms and apps.
    4. 90-minute streaming webinar recording, covering several hands-on tutorials of Facebook, Twitter, FriendFeed and many other supporting apps/platforms.
    5. 2 x LIVE open Q&A calls covering Facebook, Twitter, FriendFeed and a host of other related platforms and apps. (Held in April & May, 2009)
    6. Extra Bonus materials – live interviews, transcripts, and more.

    NEW: Social Marketing Method – QUICK START PROGRAM

    The Social Marketing Method Quick Start Program includes three LIVE 90-minute webinar sessions. By popular demand, Mari put this program together specifically to help with more hands-on training. (Don’t tell her I said this, but you get three sessions for much less than the price of one individual session with Mari!) Here’s just a peek at what it includes!

  • A power-packed 20-page digital guidebook in PDF format with Mari’s proven 15-step process to jump start your social media results.
  • THREE x 90-minute LIVE Webinars – hands-on training, mentoring and learning as you peek over Mari’s shoulder and see her desktop with realtime training. This program is only lead once a quarter. If you can’t make the next dates, you get the recordings of the most recent 3-part webinar PLUS you’re given complimentary access to the next live trainings!

    • Here’s Mari Smith In Person!

    ]]>     http://www.queticointernetmarketing.com/social-media-coaching-for-blog-owners/feed/ 0