Layer Four

The Impact of Social Media on Tourism Marketing

August 26, 2008

Social Media is about connections between people. Travel & Tourism is also about connections between people. Social Media and Tourism can work together like hand in glove, but only a few of the early adopters are really starting to seriously consider the exciting future impact of Social Media on Tourism Marketing. Enter Douglas Lampi – [...]

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Dropping a Favorite Web 2.0 Site

January 23, 2008

I’m dropping Scribd from my list of favorite Web 2.0 News Release Sites. Yesterday I returned to Scribd to post a new document and I noticed that the option to enter rich text has been removed.  I uploaded my document in Word format – and the links did not work when I checked the article after [...]

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Building Marketing The Base

January 16, 2008

The first leg of construction involved installing wordpress on the new hosting account, uploading an array of WordPress Plugins and configuring the admin area options.  As I was enabling the Plugins – I needed an a WordPress API Key to enable the comment-spam filter. Often my production processes involve hitting a roadblock like this, solving [...]

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