http://budurl.com/theauthoritycodes

Today I’d like to share with you a new report that I just found, that teaches you find high quality links for your website.

This is important for Tourism Internet Marketing, but it also applies to any other subject.

If you click on the link below right now, it will take you to Ryan’s website where you can download his report called the Authority Codes. It just a few page report, but it’s really packed with some great information that can help anybody who is trying to build an audience online, find some really good, quality links to have pointing to your website.

Click here to download Ryan’s report for free.

http://budurl.com/theauthoritycodes

Now… lets talk about the 5 Top Measurements of Web Marketing Success:

# 1.) Links. Hyperlinks.

Links are the only way to travel around on the internet. To Google, links are like currency, and yes, some links are worth more than others.

So, how do you ‘measure’ a hyperlink? And what makes one link worth more than another?

We cover this in much more detail throughout the course because links are so central to everything we are doing, but here’s a free tool you can use right now to go out and measure some hyperlinks.

www.linkbuddy.info

Enter your domain name – and check out a few of your competitors – and see what you find.

I am very excited to introduce our new Professional Link Development Service!

There is nothing else in web marketing that can compare to the long term advantages of building links.

Step One – We create A Series Of Search Engine Optimized Articles About Your Business.

Our Online Traffic Specialist visits your website – takes the content of your website, and reorganizes/optimizes it around your best keyword phrases. Then, he creates several custom-made articles that are carefully embedded with a rotating selection of search engine friendly links to your website pages.

Step Two – Getting The Word Out

Phase One: Your Search Engine Optimized articles (with relevant links to inner pages of your website) are slowly distributed across an out-sourced network of over 13,000 established blogs! This creates a natural growth of more and more one-way links pointing to your website!

Phase Two: Your Search Engine Optimized articles are slowly and methodically bookmarked throughout our network of over 13,000 social medial profiles and social bookmarking sites! This natural pattern of social voting, provides credibility to your articles, and over time, helps to broaden the awareness of your brand, boost your search engine rankings, and establish your main website as an Authority Website in your niche!

Step Three – Monthly Link Reports… and your VITAL Follow-Up.

Each month you will receive a complete list of all the places your article is posted, and all the social bookmarking profiles where your articles are linked.

You can tremendously increase the cumulative benefit of all your new links by ‘Commenting’ on the posted articles, by ‘liking’ the bookmarks, and participating in other social options that help add credibility to the new links pointing to your website.

Read more about our new Professional Link Development Service!

Nothing else  compares to the advantages of links!

What’s the first thing I check when a client asks:

Should I pay for an ad with this website?

How can you tell if you might get traffic for your ad dollars?

1. First, I want to know how many pages of this site have been indexed by Google.
2. Next, I want to know how many OTHER websites online consider this website to be important.
3. Finally, I want to review the exact page where my link will be placed, and I want to make certain that page is already indexed in Google.

Sound hard?

Not at all. You can review a site in under 2 minutes - and compare it against other marketing opportunities too.

Start Here:

Search Engine Saturation – how many pages are indexed by the top search engines? (how visible are you on the search engines)

http://tools.marketleap.com/siteindex/default.htm

TIP: Enter the domain name of the site you are considering advertising with, and compare it to your website, www.sunsetcountry.net, www.tourismcanada.ca, www.Freemap.ca and/or www.canadianfishingbook.com

Next Stop:

Link Popularity – How many sites link to your site? (how visible are you on the rest of the Internet?)

http://tools.marketleap.com/publinkpop/

Compare the same domains with the place that wants your marketing budget…

Final step:

(how visible is the exact page where I’m paying for space?)

Surf to the exact page where your link will be placed. Copy the web address, then do a Cache Search on Google with the following format:

cache:http://www.sitename.com/webpageexample.html

Here’s an example search for you to check out: copy and paste this as a google search

cache:http://www.canadianfishingbook.com/category/winter-activities/

What To Look For?

For Step 1 and Step 2, the numbers say it all.  Bigger IS better. Take a look at the Trend History Reports for helpful charts.
For Step 3 – Make sure that Google has this exact page in it’s index. Then,  check to be assured that this page has been re-indexed and updated recently – ( if Google hasn’t re-indexed this page in the past couple months, this page has likely been flagged as static and your new link won’t be noticed until the Google Bot returns – sometimes months later.)

In Conclusion

BUYER BEWARE

With these tools, you can easily tell how effective your online marketing dollars will be – before you part with them.

It’s a few minutes well invested.

]]> http://www.queticointernetmarketing.com/are-you-paying-for-worthwhile-web-advertising/feed/ 0 http://www.queticointernetmarketing.com/tourism-marketing-videos/ http://www.queticointernetmarketing.com/tourism-marketing-videos/#comments Sat, 17 Jan 2009 22:48:52 +0000 Doug http://www.queticointernetmarketing.com/?p=558

Pre-Announcing: www.TourismMarketingVideos.com

A Glaring Need

Tourism Marketing Videos came to being in phases, as all good ideas do:

First, I saw a glaring need: Lodge Owners need help learning how to manage their websites.

Recently I’ve upgraded many of my clients’ websites to WordPress 2.7

Although their website is ten years old, many Lodge owners are just starting to Blog and update their own websites for the very first time.

I Can Help!

Second, I saw a way to offer much more help than I could provide on my own.

As I began researching what educational videos were available, I was – mostly – delighted with the results. I was delighted, because I started learning so much new information, I naturally started to bookmark and organize it.

Then a very curious thing started to happen;
My own personal marketing results began to change.

Without planning it, and without giving much thought to it, I had started to return to various bits of my video collection on a regular basis, and after a short while, I began realize this stuff was pretty cool!

I was making more sales but -
I still hadn’t realized the tremendous value
of the specialized collection of videos I was putting together.

Action Items and Examples

My marketing results were changing because I had taken action. I took the new knowledge and immediately put it to use.

This is so vital – but most people overlook it’s importance.

If you take action right away, take the new knowledge you’ve just learned and immediately put to use, you are 80% more likely to retain and use the new information in the future!

They don’t have to be big actions. Often, it takes less than 30 minutes to take one of these great ideas and increase your value!

Just 30 minutes to make VITAL changes to the presentation, layout, images or sales copy – and reap the ongoing rewards!

I can help you can do the same. www.TourismMarketingVideos.com

Relax, It’s Easier

Say you are a Fishing Lodge Owner, a Bed and Breakfast or the event organizer for the Annual Fishing Tournament; Relax, it’s easier to update your site than ever before.

Learn by Video

Stop reading manuals written by nerds. Sit back and watch a How To Video!

Back it With Action

Great marketing ideas are… great – but how can I put it into action if I’m not sure what my options are?

Good News! Tourism Marketing Videos offers new members an Introductory Tour that guides you through a sequence of educational clips to provide an Executive Overview of the range of the most important Internet Marketing strategies available today.

You may pause the Video Tour and start into the Action Items right away, follow through the entire sequence for an overview or jump off the Guided Tour at any time to investigate related videos.

Interested in Updates?

Opening Soon! Be the first to get updates on our Grand Opening Date.
Rolling Out Small

Limited Grand Opening

Only the first 100 get a spot.

This isn’t just a collection of easy-to-learn-from Educational Videos and Video Marketing Lessons for Camp Owners and Tourism Operators… and it’s more than real-world Actions you can take right now to make a difference in all aspects of your marketing…

Tourism Marketing Videos is a community of people. People who are your peers and colleges. They run a Tourism Business too. They do the “Song and Dance” at Sport Shows through the winter – and they have also been thrown into blogging, social media and running their own website.

Why Limit the Grand Opening?

Because I want to know and help each of you. I want to visit your website and learn what you offer, I want to invite you into our new Private, Members Only Community, and I want to help you start building your business assets by using the free and powerful Social Media tools.

www.TourismMarketingVideos.com

See you there!

While marketing on the internet will always change and evolve, links will always be the currency.

Links are the DNA of the Internet.

Currently, many search engines rank web pages based on the links pointing to them, and what those links are saying about them.

With this basic tenant in mind, I have found new and lasting success in marketing new content and new offers by turning to the proliferation of Web 2.0 sites where I can set up social profiles and publish themed articles.

To promote this new content, I created a short article that introduced the new fishing videos linked back into the new video section. I posted the new article to a popular document sharing website and to a blog I had previously created.

These Web 2.0 site placements are very powerful for themeing the links that are pointing to my new content, which is important for my search engine rankings, but more than that, these Web 2.0 placements bring REAL traffic of visitors who subscribe and purchase.

Once I spread the marketing article around, and integrated into, to as many of these big Web 2.0 properties as I can, then I start bookmarking.

I entrench the new content into the ‘fishing video niche’ with an account on StumbleUpon that has a list of friends who also stumble fishing websites. Again – this is great for the search engines – BUT it also brings REAL traffic of people who subscribe, download, sign up and purchase.

Another layer of Web 2.0 Marketing involves posting to the Video Sharing sites. The same benefits of additional search engine ranking for your main site – and the same opportunity to have real people visit your offer and start building a relationship with your business…

Want to learn more?
Tourism Marketing How-To Videos – sign up for the pre-launch list!

These instructional videos are organized to help a small business owner learn in small steps. Created specifically for Tourism and Travel Marketing by small, family-run Lodges, Camps, B&B, Tour Providers and Outfitters.

I’ve been hearing from a number of Internet Marketers that they are getting a lot of traffic from www.stumbleupon.com, so I thought I would sign up and give it a try.

Now I’ll take 30 minutes each day to Stumble all the important pages of my websites and even news releases and articles about my sites.

To help make sure the search engines quickly index everything I Stumble, I’ll take the RSS feed from my Stumble account, and add it to a few active blogs that I manage.

http://douglaslampi.stumbleupon.com/

The CanadianFishingBook.com Project continues to pick up steam and gathering MORE top search engine placement.

Currently, we gather an audience of over 450 unique visitors per day – and growing, 70% US and 25% Canadian audience.

For the 12 Master Investors:
Our subscriber base stands at 320 Double Opt-in Subscribers, growing by 20 new subscribers every day and climbing. Subscribers receive one email each month, resulting in a potential for 240 additional follow-up messages every day that 20 subscribers sign up. Like the free ebook downloads, these email messages exclusively promote the 12 Master Investors.

Banner Ad Server Stats for Master Investors:
Currently each of the Master Investors receive about 120 unique banner exposures with about a 2% clickthrough rate, resulting in about 20 recordable clicks per day. (Note: for optimal search engine benefit for the 12 Investors we use direct hyperlinks. As a result, click-throughs cannot be counted from the text links and the exclusive Peel Away Ads on the top-right corner of 9000 Fishing Lodge Directory webpages.)

Interested in getting exposure before the growing CanadianFishingBook.com audience?

There are two ways to participate:
Advanced Listing with News Release Service. ($97)

Become one of the 12 Master Investors. ($less than you might expect)

All the best in 2008

Doug

Welcome to www.MyWeb20List.com

This site was inspired by the fact that a recent experiment PROVED to me that I can get a number one ranking in Google in as little as 10 minutes.

The shock took some time to wear off – and I realized I needed to learn all I can about all these user-generated-content sites.

I needed to catch up to the industry.

What I needed was a complete perspective of the state of Web 2.0 – a categorized list of Web 2.0 sites would give me a great place to start… even before I went out and started registering.

For my own part, when I want to learn about something, I create a website about it.

My Web 2.0 List is a collection of categorized Web 2.0 sites where you can register and start contributing content!

With almost 30 Categories and over 200 Web 2.0 Website currently listed in our directory – this is the best starting point for any venture into a new topic, an new audience, or a new Niche market.

The entire List of Web 2.0 Sites has been compiled into a great big PDF and is available for download.

www.myweb20list.com