I’ve got Ten little Sub-titles, Effective Blogging, I’ll just kind of read those through quickly and I’ll discuss each one individually,

• Post Regularly
• Polish your Pieces
• Capture Your Ideas
• Guest Testimonials
• Where you get your ideas from
• Repeat Yourself
• Don’t pay to much attention to ‘how to blog’ – so what I tell you is not the Bible, Ok?
• Keep Going
• Don’t Overwrite
• Don’t be a Jerk/Jerkette
• Be You

Next: Post Regularly

Ten Tips for Effective Blogging in Tourism Marketing

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Who doesn’t want to see himself on the internet?

I guest comes out – they give you pictures right out of their digital camera, you put them on your computer, you find one or two good ones… put them on the blog – before he gets home!  He can go on there and see himself.

You know what he’s going to do?  He’s going to call Uncle Joe, he’s going to call his coleagues at work, he’s going to call his kids, he’s going to call everybody that he knows, saying “check out this website”. And guess who’s it is?  It’s mine. And on my blog is a link back to my business website.  Everybody wants to see themselves, so, it’s a breeze and they do it.

And another reason – I didn’t post it on here (the slide show) – but I’ll guarentee you, a big reason people read blogs, is, it’s a diversion.  Sometimes if I’ve got nothing to do, I’ll go on and I’ll read a blog and just find something new – just something to do…

People read blogs at work.

And the reason they do that, they need a diversion.  They have a 2 second break, “Ok, let’s see what’s happening in Ignace…”

One of my guests is the CEO of the largest compressed gas manufacturers in North America, it’s called Air Gas. And he told me that he reads my blog before he starts his work day every single day.  He goes into work, and he say’s his secretary knows not to put anything on his desk until he’s checked out my blog.  Not bad!

And, because of that, he actually booked a second trip this year, because he was up in June and started checking my blog.  By the end of July he was so anxious to come fishing again, that he called and booked a trip for August!

So, you know, it does really work.

Next: Ten Tips for Effective Blogging in Tourism Marketing

They like to see themselves.

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I put a blog up… why would somebody be interested in what I put up there?

There’s many reasons:
They might want to just stay connected to me and my camp, (or you and your camp).

They go home, they had a great experience at your camp, they start thinking about fishing again… why not keep them connected to you rather than to have them going off and checking out somebody else? So if you can establish that regular relationship with them, they’re going to do that.

Maybe they want to learn something.

People go on the internet all the time to learn stuff.  On my blog,  I’ve got videos on how to fillet a pike, you know, bones?  I put a video with stuff about Caribou… I explain to my guests how we do things…

For example, I take it for granted when we take an airplane from the water to the hanger – it takes us two minutes to do.  We do it so often, we don’t even think about it.   But my guests, constantly, when somebody drives in the yard and sees an airplane in the hangar, on floats, they go “How’d it get in there?”  You know, I try explaining to them, I posted a little blog to show how it’s done… So, they might just want to learn something.

They want to keep up with news;

We had a grandchild this summer, we posted it up.  The comments, or the emails were comin’ in from all over the place! I couldn’t believe that people were reading that!

You know there’s a rule about blogging; they say don’t blog about your kids,
and the second rule is: Blog about your kids.

Your guests become part of your relationship.  You have a personal relationship with them – they’re interested in what’s happening… you don’t want to over-do it, but they’re interested.

Next: They like to see themselves.

Why Do People Read Blogs?

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Why Would You Want To Blog? For me,

• it’s a very inexpensive, but
• very effective way to stay in touch with my guests,
• to market my business, and
• to establish my Brand.

Does everybody understand what a Brand is?

That word gets tossed around all the time. We heard it a little bit this morning with the OTMPCWXYZ guys, but what a Brand is, is essentially, a perception people have of your business.

So, they see your name, they think of something… You can have a good Brand that is a result of you doing a lot of good work, or you can have a bad Brand because you threw something lousy out once.

You Brand is important, it’s what people think about as your business – that’s the simplest way to put it.

You want to keep your company brand out front. That’s how yourself in front of me and in front of Marg…

Tourism Keys Workshops

I don’t know if any of you have taken the Tourism Keys Workshops; a fella by the name of Todd (Lucier) does those.

He calls blogging his Number One Tool for Internet Marketing.

And he gives a few reasons, I’ll just tell you:

• It’s very simple, anybody can do it
• It’s very quick – it takes three minutes or less to put a post up, and I’ll talk about how I do that
• It’s very easy to distribute the content. You can put text up, you can put images up, you can put videos up and you can put audio up.
• Very simple and very easy to get it all up on your blog.
• It’s very very subscriber friendly
• And it’s very adaptable, you can change it as you go. If you don’t like something, it’s gone, you can change it.
• It keeps your business front and center with your guests.

Next: Why Do People Read Blogs?

Why Would You Want To Blog?

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