Blogging As An Effective Marketing Tool. A Presentation made by Brad Greaves, owner of Ignace Outposts Fly in Fishing. http://www.ignaceoutposts.com.

A timeless non-technical review of blogging for tourism marketing – Presented at the NOTO Conference in 2008

Blogging As An Effective Marketing Tool – Pt 1

http://www.youtube.com/watch?v=mgD5rH6Unc4

00:52 The Number One Secret Marketing Tool
01:39 What To Blog? A Few False Starts
02:50 Does everyone know what a Blog is?
03:23 Talk to Doug
04:08 The Internet Is Changing
06:06 Blogging, blog, blogger
06:37 Why would you want to blog?
06:54 What is your Brand?
07:37 Tourism Keys Workshops by Todd Lucier
08:35 Why do people read blogs?
11:27 Ten Tips To Effective Blogging
12:03 Post Regularly – Plan Ahead
14:13 Is this important to you?
14:42 The WORST thing to put on your blog!
15:06 Polish the piece before you publish
17:00 How To Come Up With The Ideas
19:31 I prefer to be in an airplane

Blogging As An Effective Marketing Tool – Pt 2

http://www.youtube.com/watch?v=ZW8ouVtLT5M

00:00 Part Two – Continued – Write down your ideas
01:04 People Get The Nobel Prize For Research!
01:58 Quick List of Blogging Ideas
04:41 Who is the most important person in your camp?
06:57 Fall Fishing is good in September!
07:20 Father and Son Fishing Trips
07:49 The Untethered Vacation
10:43 Use Short Sentences
11:11 Use Lots of Pictures
11:44 Format your pictures!
13:10 Sorry – Did want to wake you up
13:30 48 Inch Northern Pike Story

Blogging As An Effective Marketing Tool – Pt 3

http://www.youtube.com/watch?v=A5O5el16bkM

00:02 Want your picture on my Blog?
00:18 Time to get the camera out!
01:10 Why you should use photoshop – clone tool
02:03 Videos are very easy – use movie maker
02:50 Keep your videos short
05:10 Do It Your Way
06:15 Questions
06:20 How do you get people to your blog?
07:40 What about comments on your blog?
08:54 How do you schedule your posts?
10:42 What about Traffic Stats – Google Analytics?
11:57 Do you find it harder to blog in the off-season?
17:42 Meet other bloggers

http://www.ignaceoutposts.com – Brad Greaves of Ignace Outposts presents Blogging As An Effective Marketing Tool at the 2008 NOTO Conference.

Presented by
http://www.marketingtourismwithsocialmedia.com

Part 7 of many – Blogging as an Effective Marketing Tool

I’ve got Ten little Sub-titles, Effective Blogging, I’ll just kind of read those through quickly and I’ll discuss each one individually,

• Post Regularly
• Polish your Pieces
• Capture Your Ideas
• Guest Testimonials
• Where you get your ideas from
• Repeat Yourself
• Don’t pay to much attention to ‘how to blog’ – so what I tell you is not the Bible, Ok?
• Keep Going
• Don’t Overwrite
• Don’t be a Jerk/Jerkette
• Be You

Next: Post Regularly

Brad Greaves of Ignace Outposts gave a fantastic talk at the NOTO 2008 Conference;

Blogging As An Effective Marketing Tool.

I was given permission to record and broadcast the presentation.

…and Brad’s presentation was packed full of useful tips on Blogging for Camp Owners. The hour-long presentation was filled with fresh, personal examples of how Blogging has helped him stay connected with his Fly in Fishing Outpost Cabin Guests; Brad explains how your tourism internet marketing can benefit from blogging.

And Brad explains it without cluttering your tourism marketing objectives with technical details.

A Timely, Important Message

Brad’s message is so timely and important, that I’ve taken seven hours to transcribe everything he said – so I can share it with you!!

Not only did I learn a great deal about what a Camp Owner wants their blog to do for them, but I also learned a great deal about how to speak about the benefits of internet marketing and blogging, rather than speaking about the technology… a chronic challenge of mine.

Put Good Advice Into Action

I’m following Brad’s Blogging advice.
I learned a lot from him, and I know you will too.

Watch for my new series of several short blog posts to share Brad’s Presentation with my readers and Tourism clients over the next couple weeks. My newsletter subscribers will also gain exclusive access to the full transcript in one pdf document!

Three cheers Brad!

A timeless non-technical review of blogging for tourism marketing – Presented at the NOTO Conference in 2008

Building Momentum

New Partnerships

The CanadianFishingBook Project is very excited to have formed new partnerships with some of the biggest Destination Marketing and Tourism-Related organizations in Northwestern Ontario!

We’d like to welcome Ontario’s Sunset Country and NOTO as our most recent Featured Members!

And a GREAT BIG Welcome to Jennifer Young and All Canada Sport Shows – the 12th of the Twelve Master Investors in the CanadianFishingBook Network!

↔

Back on High-Speed!

After 17 months of serving clients through a dail-up connection, and with great thanks to Quetico North for your wireless internet hotspot, I’m now back on my own highspeed connection!!

¯

You may experience downtime across many of my business websites over the next week as I upgrade software, update databases and replace old content with 301 redirects.

(client sites will not be effected)

Projects of Note:

CanadianFishingBook Network – This is my Flagship Project, and the first to undergo wholescale massive updates.  This project entails two components:

• The first component provides members with increased exposure across more than 20 pieces of Internet Real Estate, including an inter-connected network of tourism marketing blogs, social media sites, Canadian Fishing ebooks and fishing lodge business directories.
  √
• The second component serves to draw the ideal audience into our network of promotional sites by featuring articles and information about the Sport Shows occuring through Wisconsin, Minnesota, Illinois and Michigan.
  √

1. Blogging As An Effective Marketing Tool
   ‾
   
   • Brad Greaves of Ignace Outposts gave a fantastic talk at the NOTO 2008 Conference, Blogging As An Effective Marketing Tool.  I was given permission to record the presentation – and it was sooo good, sooo packed full of useful tips on Blogging, that I’ve taken seven hours to transcribe everything he said – so I can share it with you!!
     ¦
   • Put good advice into action – I’m following Brad’s Blogging advice.  I learned a lot from him, and I know you will too. I’m creating a series of several blog posts to share Brad’s presentation over the next couple weeks. My newsletter subscribers with gain exclusive access to the full transcript in one pdf document!
     √
2. Fishi.ca – Blogs for Fishing Lodges
   
   • Just starting to Blog?  Been Blogging for a while but want some help?  Just want to gain some search-engine-friendly links to your main site?  JOIN FISHI.CA

This weekend I spent a few hours at my computer following the conversations of Internet Marketing and Social Media Guru’s who were attending a conference of Internet Marketers and Social Media Guru’s.

This was the first time I’ve used the conversational tools to participate – in real time – with the audience at a live seminar.

I am excited to work with the new Internet Tools I learned about, and, as I was preparing to write this post, I started to think about the ‘trickle down effect’ that was occuring with the information from the conference.

I don’t know how many people attended the conference, that does not matter. Because when just a few conference-goers like @marismith start Tweeting to their list of thousands – the information transfer becomes almost unthinkable in it’s potential scope.

Another exciting advancement – the ability to tune into the Live Ustream.tv video feed. What’s more, the video and audio are available for download after the conference is complete. (http://tinyurl.com/6s6aw3)

These days, these technologies are ghastly simple to implement and hold the same amazing potential of sharing your message – even for a computer newbie.

Sort Of Pushed Into It

Many of my Tourism clients feel almost as if they have been pushed into having to become fluent with the Internet. Many are still planning to spend 70% of their marketing budget on Sport Shows rather than Internet Marketing, while others have engaged themselves in the Internet entirely, and spend zero on Sport Shows.

This tells me that the industry is still early in it’s transition, and front-leaders will gain a significant advantage – very critical in today`s economy.

Fortunately, the Internet has become very much easier to use – and our industry has champions and leaders who are making it clear and simple for Tourism Business owners.

If you haven’t already, subscribe to http://www.tourismkeys.ca/blog/ where you find cutting edge tourism marketing advice made simple and easy to understand. I especially recommend the audio podcasts; download them, bring them with you in your car or on an iPod while you walk.

Upcoming events of interest: The NOTO Convention in Dryden Ontario, where I hope to find a place for my laptop so I can Twitter-Report on my first event.