Purchasing traffic for your website is only a good idea if you already know that your website converts visitors into buyers.

Traffic Is Not Your Priority

The fastest way to go broke online, is to consider high traffic as your priority.

Your priority is to create a simple message with a ‘call to action’, and to convert your visitors into subscribers, fans, or paying clients.

This means the most important thing to measure on your website is not your Traffic Stats, instead, the most important thing to measure in your website – is your Conversion Rates.

Once you are confident that your website sells – then it makes sense to consider buying traffic from Google Ads, Yahoo or MSN.

Lodge Owners and PPC Google Ads

Recently I’ve been searching Google for fishing trip related keyword phrases, and I notice a growing number of Lodge Owners who are buying Google Ads instead of competing for the top placements in the organic search results.

Been considering Pay Per Click advertising?

Before you start paying for traffic – a little research goes a long way.  These days, it’s easy to find out everything about your competitors PPC ad budget and keywords!

Keyword Spy Pro

With Keyword Spy Pro, you can find out ALL the keywords that are used by your competitors.

For instance, you can search Google for ‘Canada Fishing Trip’, find the advertiser details by reviewing the Google Ads along side the search results, and enter the details into Keyword Spy Pro – and find out details on all the other keyword phrases they are paying for, how much they are paying per click, and tonnes of other useful information about your competitors.

]]> http://www.queticointernetmarketing.com/should-you-buy-traffic-for-your-website/feed/ 0 http://www.queticointernetmarketing.com/tourism-marketing-videos/ http://www.queticointernetmarketing.com/tourism-marketing-videos/#comments Sat, 17 Jan 2009 22:48:52 +0000 Doug http://www.queticointernetmarketing.com/?p=558

Pre-Announcing: www.TourismMarketingVideos.com

A Glaring Need

Tourism Marketing Videos came to being in phases, as all good ideas do:

First, I saw a glaring need: Lodge Owners need help learning how to manage their websites.

Recently I’ve upgraded many of my clients’ websites to WordPress 2.7

Although their website is ten years old, many Lodge owners are just starting to Blog and update their own websites for the very first time.

I Can Help!

Second, I saw a way to offer much more help than I could provide on my own.

As I began researching what educational videos were available, I was – mostly – delighted with the results. I was delighted, because I started learning so much new information, I naturally started to bookmark and organize it.

Then a very curious thing started to happen;
My own personal marketing results began to change.

Without planning it, and without giving much thought to it, I had started to return to various bits of my video collection on a regular basis, and after a short while, I began realize this stuff was pretty cool!

I was making more sales but -
I still hadn’t realized the tremendous value
of the specialized collection of videos I was putting together.

Action Items and Examples

My marketing results were changing because I had taken action. I took the new knowledge and immediately put it to use.

This is so vital – but most people overlook it’s importance.

If you take action right away, take the new knowledge you’ve just learned and immediately put to use, you are 80% more likely to retain and use the new information in the future!

They don’t have to be big actions. Often, it takes less than 30 minutes to take one of these great ideas and increase your value!

Just 30 minutes to make VITAL changes to the presentation, layout, images or sales copy – and reap the ongoing rewards!

I can help you can do the same. www.TourismMarketingVideos.com

Relax, It’s Easier

Say you are a Fishing Lodge Owner, a Bed and Breakfast or the event organizer for the Annual Fishing Tournament; Relax, it’s easier to update your site than ever before.

Learn by Video

Stop reading manuals written by nerds. Sit back and watch a How To Video!

Back it With Action

Great marketing ideas are… great – but how can I put it into action if I’m not sure what my options are?

Good News! Tourism Marketing Videos offers new members an Introductory Tour that guides you through a sequence of educational clips to provide an Executive Overview of the range of the most important Internet Marketing strategies available today.

You may pause the Video Tour and start into the Action Items right away, follow through the entire sequence for an overview or jump off the Guided Tour at any time to investigate related videos.

Interested in Updates?

Opening Soon! Be the first to get updates on our Grand Opening Date.
Rolling Out Small

Limited Grand Opening

Only the first 100 get a spot.

This isn’t just a collection of easy-to-learn-from Educational Videos and Video Marketing Lessons for Camp Owners and Tourism Operators… and it’s more than real-world Actions you can take right now to make a difference in all aspects of your marketing…

Tourism Marketing Videos is a community of people. People who are your peers and colleges. They run a Tourism Business too. They do the “Song and Dance” at Sport Shows through the winter – and they have also been thrown into blogging, social media and running their own website.

Why Limit the Grand Opening?

Because I want to know and help each of you. I want to visit your website and learn what you offer, I want to invite you into our new Private, Members Only Community, and I want to help you start building your business assets by using the free and powerful Social Media tools.

www.TourismMarketingVideos.com

See you there!

There was a day when I created a new website for each new subject area I needed to study. Most of the time I didn’t care if people found it or read it… they were like my University Notes – just in a place where I can find them.

The multiple websites helped me create a mini-net of internet real-estate that was very useful in search engine optimization tactics.

However, these days, it’s easy to create 100 useful Social Profiles and use those as your mini-net for search engine ranking strategies. In addition, I’m now finding out that much of my old content gains a steady stream of traffic – and now that I’ve become more professional in my blogging, the visitors are clicking on the content, leaving comments, subscribing to my feeds – and yes, submitting requests for Web Design and Internet Marketing Quotes.

And so, I’ll be rolling a few of my Blogs together soon, making it easy for me to update one place, making it easy for you to search through some of my earlier jibberish, AND, making my old content start to earn some alternate revenue from my audience…

Yes. Blogging Works.

Cheers! Doug.

Yep, it’s true.  Sometimes I bite off more than I can chew.
Especially when I’m promoting emerging products or services that I’m still sorting out.

Actually, I bit into something so good,
I haven’t been able to do very much client work for 6 weeks.

I’m spending all my time learning how to teach building relationships
with potential clients using Social Media.

Aside from the usual summer visitors and a few weeks travel, I’ve been absorbed in the research and development, building the business case studies I need to have in place before I can feel comfortable charging people for the services I’m now promoting.

Here’s what’s been keeping me busy:

1. Before I can sell a service to a client, it has to work for me.
2. I can’t/won’t sell last year’s technology
3. Tourism Marketing technology has recently completely changed.

Which – put me into a big R&D phase to figure out

• what works best,
• how long does it take me to set up,
• and how can I teach you to use it for next summer…

Case Study #1 -

I registered my name, douglaslampi – on all the social media sites and setting up www.douglampi.com with all the social media connections I recommend my clients have set up for their Tourism Service.

Case Study #2 -

I registered, myshotokan everywhere and did minimal changes to www.myshotokan.com, as I might do for a client with an existing site, with minimal changes to the site…

Case Study #3 -

Now I’m being cocky and seeing what happens when I target the phrase “Tourism Marketing”, and “Tourism Internet Marekting” which has the best Search Engine Marketing experts’ websites at the top…

At this stage,

• I’ve gathered experience,
• organized what I’m selling, and why,
• experimented with how long it takes me to complete -
• created a presentation outline to introduce it (attached)

and now I’ll

• starting promote and implement the new services
• Gathering and sharing data on it’s effectiveness
• Prepare How-To Workshops to teach easy social media strategies

Through the winter, I’ll gather feedback from tourism business owners on the best way of teaching the strategies so it’s easy to understand.

While I build on these strategies, you can participate and follow along – Lurk, if you will, and see how it’s working for me.

Sign up to the newsletter

I’ll introduce you to the tools you can use, tools that I’ve found to be most important in using Web 2.0 and Social Media for Tourism Internet Marketing.

Quetico Internet Marketing was happy to help NWOTA (the Northwestern Ontario Tourism Association) to upgrade their website to accept all major types of credit cards!

Lodge Owners, Outfitters and Camp Operators who wish to support the tireless Lobbying efforts of this vocal and active organization can save $50 if you pay for your Membership before June 30th!

Join NWOTA Today

The North Western Ontario Tourism Association raises awareness of challenges to the tourism industry and helps bring together successful business owners who are happy to share marketing strategies that work in today’s market.

Douglas Lampi of Quetico Internet Marketing hosting an Open House for my office location, downstairs Voyageur Mall, Main Street, Atikokan Ontario on Tuesday April 29th.

I’m giving a free presentation
- a live demonstration of:

– Ten Steps To Online Profit -
- Without Spending A Dime –

from 2-4pm and from 7-9 pm,
Tuesday April 29th.

During each demonstration, I will ask the audience for a topic – then I will follow the Ten Steps in a live demonstration!

Spending just 12 minutes per step, and without spending a dime,

• I create a place to make money,
• set up a product offer,
• and get traffic to the offer,

…within 2 hours! It is also very possible to get top 10 placements in Google within the two hours as well!

After each presentation, participants will receive a small booklet that outlines the Ten Steps – and they can enter the Contest! Each demonstration will be recorded and posted online to help the contest participants follow along the process!

It’s a simple contest – the person who follows the Ten Steps and makes the most money, wins the grand prize – valued at $1240!

Contest Closes Friday May 30th, 12:00.00 Noon, Atikokan Time.

I will hand-deliver post-card sized invitations to all the businesses in Atikokan through the week of April 21st, and I want to invite any unemployed or under-employed people who may be interested as well – I’ll post invitations in public, but tell your friends to get the word out!

While on the quest to find a script that will pull in RSS feeds from multiple sources, I came across a few different solutions that each needed to be tested out.

The result is a collection of RSS feeds from the Blogs of some of the best recognized Internet Marketing experts – and some of the up-and-coming Marketers I like.

ipmal.com

There’s more to it than just the articles and teachings from the most successful at earning money online – you can subscribe to any of the listed RSS Feeds and assemble them into modules, providing you with a bird’s eye view of trends that all the Marketers are talking about. In addition, this resource gives you an easy way to visit the Blogs of people like Jim Edwards, Ken Evoy, Marlon Sanders, Matt Bacak, Michael Campbell, Michael Cheney and Todd Lucier – so you can see exactly what THEY are doing on their blogs.

Adding a section of RSS video feeds to your site is another meaty option for those who want to gain more traffic to their websites.

Here’s a few links to a fun website project I’m half way through. All of the parts of the site work, but they all have a different template and different design at present. While it may look like a junk-yard car put together from different colored units – all the pieces are shiney new, monsterously powerful machines. This time working on the site, I added the machinery – now I’m working at getting it indexed in Google so I can assess the results, then, a month or so from now, I’ll rework all the sections with the same template, add in improvements and the cycle continues…

Take a peek at a video page I posted today – and a Blog Post about the new video to help let google know about the new video pages..

Out of time to write more… back to creation.

Cheers

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