How to market your blog on Facebook for Tourism Marketing to increase your website traffic and boost your search engine rankings in Google.

Canadian Tourism Internet Marketing

In this short video I demonstrate how tourism operators can get more benefit out of their blogging efforts if they take the time to include a link back to their own website from within the first couple sentences of each new blog post.

Facebook For Tourism Marketing

I logged into Facebook today and I wanted to share a few tips for tourism operators and resort owners who are blogging, and who may be starting to use Facebook for Tourism Marketing.

When I logged in this morning I see a notification here that there has been some new stuff posted to the WalleyeBook Fan Page . This is part of the network of CanadianFishingBook.com websites that pull in blog posts from fishing lodges in Canada. It search engine optimizes the content, and then re-distributes it across a range of social media websites in our network.

As you can see, people who ‘like’ WalleyeBook on Facebook, they get a notification right in their news feed when they login when ever there is a new update on walleyeBook.

Facebook For Tourism Marketing

Now here’s what I wanted to share with you:

When you make a post to your blog, be sure to hyperlink one of the keyword phrases in the first couple sentences and link back to your own blog. That way, each time you do a blog post and it is syndicated across the CanadianFishingBook.com network of social medial sites, you get links back to your website with the keywords you want from a whole bunch of different places.

And it’s great to get links back to your website right from Facebook For Tourism Marketing – that’s a very big powerhouse.

Here is an example of how your information is syndicated out and how people see it in a number of different places where they would never have seen it before.

And – some important search engine optimization tips on how to link back to your own website to give yourself traffic and search engine optimization juice!

Facebook For Tourism Marketing

Passive Destination Marketing or Proactive Social Marketing?

In this example I show how the CanadianFishingBook.com Social Media Network helps a Canadian Fishing Lodge Owner get published across the internet. By carefully syndicating your RSS feed, our network can provide instant traffic to your website and help you establish top search engine rankings by giving lodge owners a way to directly control their off-site linking strategies. Facebook For Tourism Marketing

How I used Market Samurai from Challenge 2010 to select a domain, and the first things I did to prepare to gather an audience.

Starting with a self-hosted WordPress website, I created a few posts, then I created an account at Twitter and Youtube – with a username as close to my domain name as possible.

I registered a profile with Slideshare and registered my blog with Blogcatalog – where my site will be reviewed by a human before being listed.

Then I registered my site with Feedburner. Many people use iGoogle, and using feedburner makes it easy to get your information out to a lot of places more easily.

The next piece of marketing material I put together was a Fan Page on Facebook. Following that, I imported the RSS Feed from my WordPress blog into the Notes section of my Business Page on Facebook.

The last thing I did was to create an account on Friendfeed, and pulled together the RSS feeds from all of the different Social Media accounts I had just created.

Now, when ever I do a post, an entire network of social media services are updated.

One thing I like to be sure to do, is include a link back to my own website within the first 150 words of the post. This way all of the services that syndicate my content will automatically provide links back to me – with my ideal keywords… which I had found using Market Samurai.

Watch for my next report on Challenge 2010 as the event unfolds!

Many thanks to Ed Dale and associates at http://www.challenge.co

you guys rock!

Current Upgrades

Today I start on the complete rebuild of blog.canadianfishingbook.com to make it easier incorporate the latest RSS technology.

The upgrade consists of dumping the old K2 Theme for WordPress and upgrading to my own custom skin for the Thesis Theme.

Although it amounts to a complete rebuild of the graphic design of the site, this upgrade is necessary in order to benefit from a powerful set of wordpress plugins, combined with the amazing flexibility of the Thesis WordPress Theme, to provide a QUANTUM IMPROVEMENT in our marketing effectiveness for Fishing Lodge Owners who blog.

By the end of today, the site will look almost like it did before – it’s easy to make a skin for the thesis theme to mimic almost any design.

Why A Website Is Important For A Lodge

When you are struggling to build more traffic to your Fishing or Hunting Lodge website, it’s important to know that the same marketing techniques apply for your topic, as for any other topic online.

It’s Not A Mystery

There is no quick fix for getting traffic – unless you pay for it. However, there is a clear and repeatable process to increase your website traffic that will work in any subject area or market.

Great Example

Here’s a FANTASTIC article on How To Improve Your Website Traffic. It covers all the the marketing processes you should know about it you own a business with a website. Even if you outsource the actual work to your webmaster, it’s important that you understand the work you are hiring and the results you should expect.

Internet Marketing For Tourism

Web Design for Fishing Lodges and Hunting Camps should include a strong mix of Social Media Marketing.

Not sure where to start?

We Specialize in Web Design For Fishing Lodges!

In fact, we have created an annual marketing plan exclusively for seasonal tourism business. It is a fisherman-centered plan that rewards your guests for participation in your communities like Facebook and Youtube to increase online word-of-mouth exposure, uses customer-generated content to build top search rankings that last, and  improves booking rates via internet sources.

Get your copy of the plan! Request a no-obligation quote and receive:

a copy of our white paper: Annual Online Marketing Plan for Seasonal Tourism Business

a video benchmark of your present online visibility

a 20 minute phone/skype consultation to review your needs

Register Today!

(It’s easier than you think – we are here to help! And you get to keep the video benchmark and Annual Marketing Plan as our gift.)

I’d like to introduce you to the Blog Coaching Service created especially for Fishing Lodges:

Annual Overview:

1. Early January to Early April is Sports Show Season
2. Mid-April to Mid-May is preparation for opening weekend/general season
3. May to September – fishing season
4. October and November – hunting season
5. Nov to December – Annual review, system upgrades, seasonal newsletter, preparation for following year.

Benefits

1. Immediate Traffic to your website by joining our Network.
2. Benefit from the Stability of a WordPress Platform.
3. Help Desk with Personal Blog Coaching Available!

Tight Lines,

Doug Lampi,

Introducing…

A new Twitter Marketing Experiment designed to promote Canadian Fishing Lodges.

Twitter has been getting a great deal of attention within the Marketing Circles so I’ve been researching the Twitter methodology of the most successful Twitter accounts online, and using their strategies for Tourism Marketing, specifically, for fishing and hunting trips.

Growth of Twitter

The exponential growth in the uptake of Twitter is partly because Twitter works so well with texting to and from a mobile phone.

Mobile phones now outnumber land-line subscriptions four to one – and represents a fundamental change in the way people are accessing the Internet.

WHO

WHAT

If fishing in Canada interests you, then so would these Twitter accounts! Because all that these Twitter accounts talk about is fishing! Fishing News, Fishing stuff on eBay and real Fishing Reports from actual, real, Fishing Lodges in Canada!

I’d love to hear your feedback — good or bad!

Twitter has become one of my top referring traffic sources, and I’m excited to send new, targeted traffic – directly to your websites and blogs!!

Join The Experiment

Contact Me for all the details!

You’re new to Blogging, are you?

First, you have to figure out how all this new technology works, and at the same time, come up with something to say?

And how does Facebook work for a Tourism business?
And what is Twitter?

And now you are told you need an RSS Feed??

But Wait! It’s NOT Rocket Science.

Imagine this example: The Internal Cumbustion Engine.  Each of us can bring up pictures of the pistons working within your car’s engine… and how the piston rods turn a shaft to create drive that goes through the transmission and to the tires that push against the road to move the car.

The automobile is a complicated machine – but we all have a general mental picture of that entire chain of events.  In fact, this knowledge is required, and much more, *before* a licensed driver gets behind the wheel.

Simple As Driving A Car

Building a car is a big job that requires expensive, custom machines and a large network of suppliers and partners.  Learning to drive a car requires basic road knowledge, car handling, professional Drivers Training – and some time practicing.

But now, we simply grab the keys, jump in the car and navigate traffic without giving it much thought… because the car has been built, and the complexities of driving have become so familiar, they are routine.

If you are new to Blogging, be easy on yourself.

Soon, all this Blogging and Social Media jargon will be second nature, and as simple as driving a car.

Blog And Website In One

Self-hosted WordPress lets you keep your website and blog together in one website, it’s easy to upgrade, and is flexible enough to be a ‘Smart Car’, or ‘The Car Of Your Dreams’!

So Much To Learn

During a recent series of Blog Coaching Sessions with a fishing lodge owner, we spent an hour setting up a Facebook Fan Page, an hour setting up a new Twitter Account, an hour setting up a new YouTube account and two hours consulting and setting up a blog at WordPress.com.

After this whirlwind tour, my client emailed

“I’m more confused now than I was before!”

I remember feeling this way the first time I drove in busy city traffic.  To make matters worse, I was in a large truck I had never driven before – and taking street directions from two backseat drivers. There was so much information to take in all at once, that I felt exausted by the time we got to our destination.

I learned a lot about city driving that day, but it took many more sessions before I began to be comfortable.  And blogging may feel that way in the beginning too – just remember how easy this will be in the future!

Show Me, Don’t Tell Me

ONE: We all learn easier by watching, and then copying.

TWO: It’s easier to watch a video, than to read the same information.

All of my 1 hour Blog Coaching Sessions are followed up by a short 5 minute review video that re-caps the points we covered in that session.  Because each Coaching Session is individually taught at each clients’ present level, and my clients vary widely in their web experience, the follow-up videos have covered almost then entire spectrum of  blogging course subjects:

How to blog,

How to set up a Social Media Campaign,

How to use auto-responders

and much more.

In a short period, the Blog Coaching video tutorials have started to make a nice collection.

However, each Coaching video has been created within the clients website, and is a personal communication from me to them – and so I can’t share all these great tutorials!

My Canadian Fishing Blogs

Introducing: Places to create new videos!!

http://blog.northernpikebook.com and http://blog.walleyebook.com

These two blogs, and a few others, are being overhauled.  They are being utalized as the stage where I am shooting new training videos and reproducing the highlights from the best Blog Coaching Sessions!

But more than that - I’m also setting up the very same blogging strategies that I recommend for my Tourism Clients who own Drive to and Fly in Fishing Lodges.

I’m putting my Blog where my Mouth is – While these blogs are not trying to get people to book a fishing trip at my Lodge, these blogs ARE following the same marketing strategies that I recommend to you.

Blog Marketing Strategies for Tourism business that anyone can apply – recorded in brief, Five Minute Video Tutorials!

Watch for Membership Details coming soon!

Cheers!

I’m happy to announce that the new Whitefish Bay Camp website is now live on the Internet!

State-of-the-art

Created with the Thesis Theme and WordPress 2.7, this unique WordPress Theme design is a combination of the best elements from several example websites – putting together the benefits of a familiar, traditional website, along with the powerful SEO and marketing benefits of a WordPress Blog – combined in one website!

Expanded Reach

Social Media Strategies utilize the new RSS Feed from the Blog to expand the reach of Whitefish Bay Camp marketing by providing Feedburner Subscriptions, automatic content updates to a Mobile Version of the Blog, a Facebook Fan Page, a Blogcatalog Profile, a Blip TV Channel with iTunes Feed, a YouTube Profile, with RSS Feed Aggregator services like Friendfeed and with Social Bookmarking services like StumbleUpon, Digg and others.

Help with Growth

Whitefish Bay Camp can now start building tangible, lasting, cumulative marketing results.

Quetico Internet Marketing provides ongoing training an assistance to help Whitefish Bay Camp nurture and grow their new social communities of

• Friends
• Fans
• Followers
• Subscribers