Now… lets talk about the 5 Top Measurements of Web Marketing Success:

# 1.) Links. Hyperlinks.

Links are the only way to travel around on the internet. To Google, links are like currency, and yes, some links are worth more than others.

So, how do you ‘measure’ a hyperlink? And what makes one link worth more than another?

We cover this in much more detail throughout the course because links are so central to everything we are doing, but here’s a free tool you can use right now to go out and measure some hyperlinks.

www.linkbuddy.info

Enter your domain name – and check out a few of your competitors – and see what you find.

What is this course about?

This is a technical course – with a personal guide.

Together we create a blog and the entire marketing system that makes it work.

Who is this course for?

I’ve designed this course for Tourism Business operators, but this same marketing strategy will work for any different subject or product.

Are you a web designer?

This course itself can become a step-by-step guide that adds a new product line to your business.

Customize Your Options

www.tourismmarketingvideos.com

How much is traffic to your website REALLY worth?

What is Google Wave?

Was that an eMail? Was that an instant message? Is that a Blog? Or is it a team document production tool?

It is all of those things – and much more. Created by the developers of Google Maps, Waves WILL provide a fundamental change in the way communications are organized – in your very near future.

Will The Web Ever Stop Changing?

eMail was invented some 40 years ago, and remains the most common means of communicating online. That’s a fantastic product life-span, but we have all experienced the limitations and difficulties of a long conversation via email, especially when new people are added to the conversation. Instant Message services and Twitter have become a Killer App because of the new way you can communicate – but soon, we will forget about Gmail, Google Docs and we will ALL be speaking about Waves.

Ideal For Working With Organizations

Finally, we will all have a central place where a Board of Directors can all be kept abreast of the development stages of a project – without ballooning the project costs in endless meetings and time-consuming email trails.

]]> http://www.queticointernetmarketing.com/google-wave-will-be-a-tsunami/feed/ 1 http://www.queticointernetmarketing.com/7-rss-feeds-to-ongoing-website-traffic/ http://www.queticointernetmarketing.com/7-rss-feeds-to-ongoing-website-traffic/#comments Fri, 08 May 2009 02:05:02 +0000 Doug http://www.queticointernetmarketing.com/?p=794

Click To Play

You’re new to Blogging, are you?

First, you have to figure out how all this new technology works, and at the same time, come up with something to say?

And how does Facebook work for a Tourism business?
And what is Twitter?

And now you are told you need an RSS Feed??

But Wait! It’s NOT Rocket Science.

Imagine this example: The Internal Cumbustion Engine.  Each of us can bring up pictures of the pistons working within your car’s engine… and how the piston rods turn a shaft to create drive that goes through the transmission and to the tires that push against the road to move the car.

The automobile is a complicated machine – but we all have a general mental picture of that entire chain of events.  In fact, this knowledge is required, and much more, *before* a licensed driver gets behind the wheel.

Simple As Driving A Car

Building a car is a big job that requires expensive, custom machines and a large network of suppliers and partners.  Learning to drive a car requires basic road knowledge, car handling, professional Drivers Training – and some time practicing.

But now, we simply grab the keys, jump in the car and navigate traffic without giving it much thought… because the car has been built, and the complexities of driving have become so familiar, they are routine.

If you are new to Blogging, be easy on yourself.

Soon, all this Blogging and Social Media jargon will be second nature, and as simple as driving a car.

Blog And Website In One

Self-hosted WordPress lets you keep your website and blog together in one website, it’s easy to upgrade, and is flexible enough to be a ‘Smart Car’, or ‘The Car Of Your Dreams’!

So Much To Learn

During a recent series of Blog Coaching Sessions with a fishing lodge owner, we spent an hour setting up a Facebook Fan Page, an hour setting up a new Twitter Account, an hour setting up a new YouTube account and two hours consulting and setting up a blog at WordPress.com.

After this whirlwind tour, my client emailed

“I’m more confused now than I was before!”

I remember feeling this way the first time I drove in busy city traffic.  To make matters worse, I was in a large truck I had never driven before – and taking street directions from two backseat drivers. There was so much information to take in all at once, that I felt exausted by the time we got to our destination.

I learned a lot about city driving that day, but it took many more sessions before I began to be comfortable.  And blogging may feel that way in the beginning too – just remember how easy this will be in the future!

Show Me, Don’t Tell Me

ONE: We all learn easier by watching, and then copying.

TWO: It’s easier to watch a video, than to read the same information.

All of my 1 hour Blog Coaching Sessions are followed up by a short 5 minute review video that re-caps the points we covered in that session.  Because each Coaching Session is individually taught at each clients’ present level, and my clients vary widely in their web experience, the follow-up videos have covered almost then entire spectrum of  blogging course subjects:

How to blog,

How to set up a Social Media Campaign,

How to use auto-responders

and much more.

In a short period, the Blog Coaching video tutorials have started to make a nice collection.

However, each Coaching video has been created within the clients website, and is a personal communication from me to them – and so I can’t share all these great tutorials!

My Canadian Fishing Blogs

Introducing: Places to create new videos!!

http://blog.northernpikebook.com and http://blog.walleyebook.com

These two blogs, and a few others, are being overhauled.  They are being utalized as the stage where I am shooting new training videos and reproducing the highlights from the best Blog Coaching Sessions!

But more than that - I’m also setting up the very same blogging strategies that I recommend for my Tourism Clients who own Drive to and Fly in Fishing Lodges.

I’m putting my Blog where my Mouth is – While these blogs are not trying to get people to book a fishing trip at my Lodge, these blogs ARE following the same marketing strategies that I recommend to you.

Blog Marketing Strategies for Tourism business that anyone can apply – recorded in brief, Five Minute Video Tutorials!

Watch for Membership Details coming soon!

Cheers!

Watch for news about the launch of two new WordPress-Based Lodge websites

- and -

I have butterflies about the new website launch scheduled for March 3rd 8th To Be Announced !

This project is the culmination of almost two years research – it builds on information I’ve learned from Rick Butts from www.1catbiz.com, podcasts from Michael Campbell of www.internetmarketingsecrets.com, my Elite Membership with www.dynamicmedia.com, greatly inspired by the Tourism Keys Seminars by Todd Lucier, expanded by Barry Siskind – wh0 teaches ‘How to Make Trade Shows Work’.  Mentors like Mari Smith, Coach Deb – software like The Brain, WordPress,  phpmydirectory – Services like Ping.fm, Posterous.com, FriendFeed, OnlyWire and LifeStream.fm – And communties like Travelblogexchange.com.

Most importantly, this research was made possible by my Clients.

I have butterflies because this project is PayBack for all the Tourism Businesses who have encouraged me.

While I’m busy building, MAKE SURE you have subscribed to Tourismkeys.ca/blog.

More soon – Doug

Pre-Announcing: www.TourismMarketingVideos.com

A Glaring Need

Tourism Marketing Videos came to being in phases, as all good ideas do:

First, I saw a glaring need: Lodge Owners need help learning how to manage their websites.

Recently I’ve upgraded many of my clients’ websites to WordPress 2.7

Although their website is ten years old, many Lodge owners are just starting to Blog and update their own websites for the very first time.

I Can Help!

Second, I saw a way to offer much more help than I could provide on my own.

As I began researching what educational videos were available, I was – mostly – delighted with the results. I was delighted, because I started learning so much new information, I naturally started to bookmark and organize it.

Then a very curious thing started to happen;
My own personal marketing results began to change.

Without planning it, and without giving much thought to it, I had started to return to various bits of my video collection on a regular basis, and after a short while, I began realize this stuff was pretty cool!

I was making more sales but -
I still hadn’t realized the tremendous value
of the specialized collection of videos I was putting together.

Action Items and Examples

My marketing results were changing because I had taken action. I took the new knowledge and immediately put it to use.

This is so vital – but most people overlook it’s importance.

If you take action right away, take the new knowledge you’ve just learned and immediately put to use, you are 80% more likely to retain and use the new information in the future!

They don’t have to be big actions. Often, it takes less than 30 minutes to take one of these great ideas and increase your value!

Just 30 minutes to make VITAL changes to the presentation, layout, images or sales copy – and reap the ongoing rewards!

I can help you can do the same. www.TourismMarketingVideos.com

Relax, It’s Easier

Say you are a Fishing Lodge Owner, a Bed and Breakfast or the event organizer for the Annual Fishing Tournament; Relax, it’s easier to update your site than ever before.

Learn by Video

Stop reading manuals written by nerds. Sit back and watch a How To Video!

Back it With Action

Great marketing ideas are… great – but how can I put it into action if I’m not sure what my options are?

Good News! Tourism Marketing Videos offers new members an Introductory Tour that guides you through a sequence of educational clips to provide an Executive Overview of the range of the most important Internet Marketing strategies available today.

You may pause the Video Tour and start into the Action Items right away, follow through the entire sequence for an overview or jump off the Guided Tour at any time to investigate related videos.

Interested in Updates?

Opening Soon! Be the first to get updates on our Grand Opening Date.
Rolling Out Small

Limited Grand Opening

Only the first 100 get a spot.

This isn’t just a collection of easy-to-learn-from Educational Videos and Video Marketing Lessons for Camp Owners and Tourism Operators… and it’s more than real-world Actions you can take right now to make a difference in all aspects of your marketing…

Tourism Marketing Videos is a community of people. People who are your peers and colleges. They run a Tourism Business too. They do the “Song and Dance” at Sport Shows through the winter – and they have also been thrown into blogging, social media and running their own website.

Why Limit the Grand Opening?

Because I want to know and help each of you. I want to visit your website and learn what you offer, I want to invite you into our new Private, Members Only Community, and I want to help you start building your business assets by using the free and powerful Social Media tools.

www.TourismMarketingVideos.com

See you there!

Building Momentum

New Partnerships

The CanadianFishingBook Project is very excited to have formed new partnerships with some of the biggest Destination Marketing and Tourism-Related organizations in Northwestern Ontario!

We’d like to welcome Ontario’s Sunset Country and NOTO as our most recent Featured Members!

And a GREAT BIG Welcome to Jennifer Young and All Canada Sport Shows – the 12th of the Twelve Master Investors in the CanadianFishingBook Network!

↔

Back on High-Speed!

After 17 months of serving clients through a dail-up connection, and with great thanks to Quetico North for your wireless internet hotspot, I’m now back on my own highspeed connection!!

¯

You may experience downtime across many of my business websites over the next week as I upgrade software, update databases and replace old content with 301 redirects.

(client sites will not be effected)

Projects of Note:

CanadianFishingBook Network – This is my Flagship Project, and the first to undergo wholescale massive updates.  This project entails two components:

• The first component provides members with increased exposure across more than 20 pieces of Internet Real Estate, including an inter-connected network of tourism marketing blogs, social media sites, Canadian Fishing ebooks and fishing lodge business directories.
  √
• The second component serves to draw the ideal audience into our network of promotional sites by featuring articles and information about the Sport Shows occuring through Wisconsin, Minnesota, Illinois and Michigan.
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1. Blogging As An Effective Marketing Tool
   ‾
   
   • Brad Greaves of Ignace Outposts gave a fantastic talk at the NOTO 2008 Conference, Blogging As An Effective Marketing Tool.  I was given permission to record the presentation – and it was sooo good, sooo packed full of useful tips on Blogging, that I’ve taken seven hours to transcribe everything he said – so I can share it with you!!
     ¦
   • Put good advice into action – I’m following Brad’s Blogging advice.  I learned a lot from him, and I know you will too. I’m creating a series of several blog posts to share Brad’s presentation over the next couple weeks. My newsletter subscribers with gain exclusive access to the full transcript in one pdf document!
     √
2. Fishi.ca – Blogs for Fishing Lodges
   
   • Just starting to Blog?  Been Blogging for a while but want some help?  Just want to gain some search-engine-friendly links to your main site?  JOIN FISHI.CA