This is the first video to Case Study improvements I make to websites I manage, based on the recommendations in Tourism Tim’s Marketing Success Course  and the feedback from the close group of International Tourism business owners!

The most exciting aspect of Tim’s Course is the way he quantifies the elements of your marketing message that lead people to trust you enough to take action and book a trip online. I have a plan for blogging, for social media and for SEO – but my plans were lacking this critical element! Like cake without the icing!

As you see by the video below, the stats tell the story of how we are already doing better with the same website traffic.

Here’s The Brief:

Decreased Bounce Rate and Increased Page Views Per Visit after initial changes to incorporate some of Tourism Tim’s Marketing Strategies into my first of several case study websites.

And I also show Google Analytics close up to review incoming traffic around a target geographic location in the Upper Midwest USA as I monitor the website traffic that is generated during a real-time sport show event.

More Short Case Study Videos To Follow.

Do you have a question?  I’d be happy to answer!

KDCA AGM 2011

I am very excited by the invitation from the Kenora District Camp Owners Association (KDCA), to make a short presentation on Social Media Marketing for Tourism and Travel, during their spring Annual General Meeting!

KDCA AGM at the Waldhof Hall

With about 70 Camps and Lodge Members, and about 70 Allied Members, the KDCA is a large and influential lobby organization who work closely with Ontario Sunset Country Travel Association and the Northwestern Ontario Tourism Association (NWOTA) to promote the well being of tourism and travel in Northwestern Ontario.

KDCA AGM, May 6 2011

Free Webinar Tuesday February 1 2011 – 8 – 9 PM Central Time

http://www.facebook.com/tourisminternetmarketing

This webinar answers our ‘most asked question’ form Lodge and Resort owners who are just starting to engage their customers on Facebook: How do I keep my personal information separate from my Business Page?

Tips to help tourism business owners make the most of their business page on Facebook while keeping your personal information separate.

When this webinar is complete, you will understand how to use your Business Page to build your brand on Facebook and connect with a 100′s or 1000′s of fans, while keeping your personal profile details separate.

Free Webinar Tuesday February 1 2011 – 8 – 9 PM Central Time

How To Separate Your Personal Profile From Your Business Page On Facebook

http://www.facebook.com/tourisminternetmarketing

Web Design For Fishing Lodges

Fishing Lodge Web Design

We are a Canadian Company focused on providing Internet Marketing for Tourism and Travel Businesses in Canada, specifically – web design for Fishing Lodges. We cater to the annual cycle of small, seasonal lodges who service between 500 and 1000 guest per year.

Web Design and Business Development

We regard each piece of online real estate we build for you, as an asset established for your business. But, like a car without a driver, web properties are not much use without web marketing strategies.

Successful Website or Successful Business?

In my town, tourism businesses were the first to establish websites. In the early days of Web Design for Fishing Lodges, a tourism business site was considered successful if they ranked well in the search engines. These days, the tourism business themselves are successful if they are well represented in the Social Media arena.

Social Media Traffic vs Search Traffic

It’s important to understand the significant difference between traffic from the search engines and traffic from Social Media sources. Once you do, it will transform the focus of your marketing.

Search traffic comes to your website with interest, perhaps, but generally without any prior relationship to your business. Of course I’m not talking about people who search for your business name – those people know you, or have been exposed to you by word of mouth, print etc. By search traffic, I draw attention to the audience of new people who find you through the search engines – and I want to compare them to the audience of new people who may find you through Social Media Channels.

People who find you through organic search, or worse, through paid Google Ads, are starting a relationship with you from a cold start.

On the other hand, if people find you through Social Media, it is because one of their friends or family mentioned you online. When traffic lands on your site from a social media source, odds are much better that this person was referred to you through online word-of-mouth.

Referral From A Trusted Source

Word-of-Mouth marketing has always been recognized as The King for building sales. For this reason, all of our web design projects for Tourism Businesses like Fishing Lodges, Resorts, Camps and Outfitters – now include a strong component of Social Media Marketing.

Web Design for Fishing Lodges

Websites are getting easier to run – and we shorten your learning curve.

If you are a Camp Owner or Manager with a traditional static website that your webmaster must update, it’s time to invest in an upgrade.

If you are a Camp Owner with plans to sell your business in the next few years to a decade, it’s time to invest in establishing online real estate that will increase the resale value of your business.

Web Design for Fishing Lodges and Hunting Camps

How to market your blog on Facebook for Tourism Marketing to increase your website traffic and boost your search engine rankings in Google.

Canadian Tourism Internet Marketing

In this short video I demonstrate how tourism operators can get more benefit out of their blogging efforts if they take the time to include a link back to their own website from within the first couple sentences of each new blog post.

Facebook For Tourism Marketing

I logged into Facebook today and I wanted to share a few tips for tourism operators and resort owners who are blogging, and who may be starting to use Facebook for Tourism Marketing.

When I logged in this morning I see a notification here that there has been some new stuff posted to the WalleyeBook Fan Page . This is part of the network of CanadianFishingBook.com websites that pull in blog posts from fishing lodges in Canada. It search engine optimizes the content, and then re-distributes it across a range of social media websites in our network.

As you can see, people who ‘like’ WalleyeBook on Facebook, they get a notification right in their news feed when they login when ever there is a new update on walleyeBook.

Facebook For Tourism Marketing

Now here’s what I wanted to share with you:

When you make a post to your blog, be sure to hyperlink one of the keyword phrases in the first couple sentences and link back to your own blog. That way, each time you do a blog post and it is syndicated across the CanadianFishingBook.com network of social medial sites, you get links back to your website with the keywords you want from a whole bunch of different places.

And it’s great to get links back to your website right from Facebook For Tourism Marketing – that’s a very big powerhouse.

Here is an example of how your information is syndicated out and how people see it in a number of different places where they would never have seen it before.

And – some important search engine optimization tips on how to link back to your own website to give yourself traffic and search engine optimization juice!

Facebook For Tourism Marketing

Passive Destination Marketing or Proactive Social Marketing?

In this example I show how the CanadianFishingBook.com Social Media Network helps a Canadian Fishing Lodge Owner get published across the internet. By carefully syndicating your RSS feed, our network can provide instant traffic to your website and help you establish top search engine rankings by giving lodge owners a way to directly control their off-site linking strategies. Facebook For Tourism Marketing

What is this course about?

This is a technical course – with a personal guide.

Together we create a blog and the entire marketing system that makes it work.

Who is this course for?

I’ve designed this course for Tourism Business operators, but this same marketing strategy will work for any different subject or product.

Are you a web designer?

This course itself can become a step-by-step guide that adds a new product line to your business.

Customize Your Options

www.tourismmarketingvideos.com

Recent Updates

Recent changes to the CanadianFishingBook.com project have really made an impact!

Overall, the network of five themed fishing blogs and the Fishing Lodge Directory have seen a 47% increase in traffic!  Individual Lodge Owners may login and view detailed stats on the performance of your listing:

New Strategies

Social Media is evolving every day, and CanadianFishingBook.com is keeping pace!

Our New Twitter Strategies are gaining over 60 new followers each day!  Working in concert, our five themed Twitter accounts are providing a new and fast-growing source of traffic – directly to the member listings!

Better Conversions

 The following three changes have boosted our eBook Download Rate by over 200%!

• Traffic from Web 2.0 Tourism Marketing strategies converts better
• Recent updates to the blog layouts improve response rates
• Recent updates to the eBook Squeeze page and sign up sequence provide more perceived value and clearer directions.

Introducing…

A new Twitter Marketing Experiment designed to promote Canadian Fishing Lodges.

Twitter has been getting a great deal of attention within the Marketing Circles so I’ve been researching the Twitter methodology of the most successful Twitter accounts online, and using their strategies for Tourism Marketing, specifically, for fishing and hunting trips.

Growth of Twitter

The exponential growth in the uptake of Twitter is partly because Twitter works so well with texting to and from a mobile phone.

Mobile phones now outnumber land-line subscriptions four to one – and represents a fundamental change in the way people are accessing the Internet.

WHO

WHAT

If fishing in Canada interests you, then so would these Twitter accounts! Because all that these Twitter accounts talk about is fishing! Fishing News, Fishing stuff on eBay and real Fishing Reports from actual, real, Fishing Lodges in Canada!

I’d love to hear your feedback — good or bad!

Twitter has become one of my top referring traffic sources, and I’m excited to send new, targeted traffic – directly to your websites and blogs!!

Join The Experiment

Contact Me for all the details!