How to use Optispider to get a “google spider view” of your website or blog. Watch this Review and Tutorial of easy and free SEO tool called Optispider.

Hello, thanks for tuning in.

I want to quickly share with you an SEO tool that I’ve been using for years, that you can now get for free.

This tool that I’m going to demonstrate to day is called Optispider, and later I’ll do a small screen recording of Optilink to show you how that works.

Optispider is really powerful and I pulled up some information on a site that I’ve been doing a little bit SEO work and organizing with.

I pulled up the software a little earlier and ran it on my website.

This is really easy to use, you open up the software, input your email address in the setup are to make the software work properly.

Enter Your Domain And Hit Start

And I entered this – up to 50 pages to spider, then I hit start – that’s it. After a few minutes the information starts to come in.

I really like to look at the information on links. It goes to every single page of my website and reads all the links on that page. So if I click on ‘target’ here and start looking through this big long list of all the links from within all the pages of my site – I can start to see a pattern in that many different pages are all linking to one page with the exact same link text all the way along.

As I go through I can start to see patterns of how the links on my site are using keywords and when I find something like this – this is an example of where I want to put a ‘nofollow’ attribute on that hyperlink so that the search engines don’t see this – so that I don’t waste precious link juice by pointing google to pages that are irrelevant to the search engines. They are relevant for marketing, but not for the search engines.

The next thing I like to look at is the link-counts – the number of onsite and the number of outbound links, the number of inbound links to each page. This shows that I have a lot of onsite links to this page, but I need some more inbound links to this page…

As I go through this whole list, I can start to see which one is likely doing well in the search engines just by the links that are running in and out of that page.

Another great piece of information is to see the titles and details on all the pages that were just crawled.

Compare – this lets me determine how close my site-wide reputation matches my sitewide topic. The more they match, the better tightly focused my site is and the better it will rank for the keywords that I’m most tightly focused on.

When I click on Compare this shows me the posts that are right dead-on, great matches for each other, which ones could use a little tweeking, and which posts, by their title and tags, could be altered a little bit to focus more on the proper site-wide reputation

Even if you are not a webmaster, picking up a copy of Optispider and running it on your different websites can give you a Goolges eye view and see how the search engines are really viewing your website.

This gives me some clear ideas about what I can do next to improve the focus of this website and get the exact targeted traffic that I want for it.

That’s it for this first Tourism Marketing Screenr cast – Tips where you can market your own website – this is for the do-it-yourselfer.

Thanks for tuning in,

Doug Lampi

What is this course about?

This is a technical course – with a personal guide.

Together we create a blog and the entire marketing system that makes it work.

Who is this course for?

I’ve designed this course for Tourism Business operators, but this same marketing strategy will work for any different subject or product.

Are you a web designer?

This course itself can become a step-by-step guide that adds a new product line to your business.

Customize Your Options

www.tourismmarketingvideos.com

What is Google Wave?

Was that an eMail? Was that an instant message? Is that a Blog? Or is it a team document production tool?

It is all of those things – and much more. Created by the developers of Google Maps, Waves WILL provide a fundamental change in the way communications are organized – in your very near future.

Will The Web Ever Stop Changing?

eMail was invented some 40 years ago, and remains the most common means of communicating online. That’s a fantastic product life-span, but we have all experienced the limitations and difficulties of a long conversation via email, especially when new people are added to the conversation. Instant Message services and Twitter have become a Killer App because of the new way you can communicate – but soon, we will forget about Gmail, Google Docs and we will ALL be speaking about Waves.

Ideal For Working With Organizations

Finally, we will all have a central place where a Board of Directors can all be kept abreast of the development stages of a project – without ballooning the project costs in endless meetings and time-consuming email trails.

]]> http://www.queticointernetmarketing.com/google-wave-will-be-a-tsunami/feed/ 1 http://www.queticointernetmarketing.com/48-with-the-windchill/ http://www.queticointernetmarketing.com/48-with-the-windchill/#comments Wed, 14 Jan 2009 14:49:47 +0000 Doug http://www.queticointernetmarketing.com/?p=551

Today is insanely cold.

It’s easy to put together and publish a 90 second video clip. On any subject.

Watch for more Video Posts that show you how to DO Video Posts for your Tourism Business!

See what this video looks like on YouTube, Metacafe, Google, DailyMotion and Blip.tv

Many of my clients manage their own tourism web site using
the Dynamic Site Builder.

Dynamic Site Builder is easy enough for a Mom & Pa Business owner to manage without the need for a webmaster, but it’s also robust enough for the most internet-savvy webmasters who need a fully fledged eCommerce site.

Looking for a new website solution that empowers you and saves thousands of dollars?

Watch the short video tutorial:

How To Create A Website In Under 5 Minutes.

These days, you may not need help to design your own web page. Great software makes web page creation a simple process to set up own web page. With complete instructions on how to create a website – you’ll be selecting a theme and make your own web in just a few minutes!

You don’t need any experience in knowing how to build a website.  All you need is the desire to say ‘I want to make a website’ and this web page building software can show you the easiest way to make a web page.

If you have ever wondered how to make my own web, or get my own web page, then Dynamic Site Builder with give you all the tools and instruction to create your own websites that earn income.

The Tourism Keys Seminar in Thunder Bay last week resulted in an explosion of research, here at Quetico Internet Marketing.

The comprehensive view of utilizing all the various forms of media opened a full set of doors, all at once. Producing your content in the form of Video, photos, audio, pdf and text can provide your visitors with your information in the form they prefer. This strategy is literally Super-Powered by using RSS feeds in both directions!

But other forms of media exist where data and information are pooled and accessed by millions.

The Marketing Keys Tourism Marketing Seminar also explained the astonishing leverage that the connectivity in social networks can provide to help get your message out. For example, if your business has a Business Page Listing in Facebook, people can join as a ‘Fan’ of your business. If they comment on your Wall, all of their friends are notified about this comment – and your word can spread far and wide, very quickly.

(profilactic.com provides a central service collecting over 120 social networking websites.)

After some research, I found a WordPress plugin that will update your Facebook account via RSS feed whenever you post to your blog… excellent… that saves me one step of updating my content in to many places. After I set this up, I’ll test and see if my Facebook Notification RSS Feed includes these updates – so I can pull the Facebook RSS feed and link to myself three levels deep, automatically.

%%awsomnews%%

Then Marketing Keys introduced yet another bombshell. A form of media that takes the entire world into scope, in every detail. Maps. Particularly Google Maps.

Todd Lucier, the creator and presenter of the Tourism Keys Seminars, introduced us to the simple, but detailed, process of adding your business data to the Google Maps database. But further, Todd demonstrated how travel providers can utilize these maps to create detailed trip guides, such as canoe routes. Travel routes can be mapped and points of interest can be flagged. Each map entry can be tagged with descriptions, images, audio, video, podcasts, links to further resources… you name it!

Todd showed us an amazing virtual canoe trip in Algonquin Park using Google Maps RIGHT ON HIS OWN WEBSITE! Using a simple embed code, Todd demonstrated how you can add your own custom Google Map to your blog or website – in a few simple steps.

Follow-up Research into Google Maps resulted in some completely unexpected discoveries.

By following the Google Maps embed code backwards, searching for RSS related information, I uncovered a deeper layer to the internet. I have found myself another step closer to accessing the ROOT of the largest databases in the world. I feel like I’ve exposed a part of “the machine” where only Heavy Mechanics work – it’s called GOOGLE DEVELOPERS API’s.

If an RSS feed lets me pull the last 20 posts from a news source, the Developers API’s will let me write a query that lets me pull every post that was ever made… If my picasa RSS feed pulls the last 20 images, the API feed query can pull ALL the images, all the YouTube Videos and on and on.

I figure that, if I’m just learning about it, someone else already knows AND they already have applications built around it… and yes, after some searching I’ve found some powerful examples of how people have pulled API’s from several sources to create very useful Niche services!

Next – I’ll share the list of WordPress Plugins that I have collected to pull images from picasa, videos from youtube, niche-specific social bookmarking activity, news from Google, weather from environment Canada, events from Google Calendar, podcasts from iTunes, and Social Feeds from multiple sources – all this content comes to your site automatically!

Everything you need to provide amazing content FROM everything Web 2.0 and become interconnected INTO everything Web 2.0 – and at the same time, utilizing every one of the various sources of Media and connection between people.

Thank you Fednor, for bringing Todd to us.

Todd Lucier is a dynamic speaker who is teaching cutting edge internet marketing strategies to Tourism Outfitters and other forward-thinking Businesses from Thunder Bay, North of Superior and Atikokan.

Tourism Marketing Seminar

My brief notes on the Tourism Keys Seminar cannot share the passion that Todd feels about the potential for creating meaningful business contacts through a full range of online spaces that can instantly provide exposure to established audiences who share a common interest.  I hope this wee video clip gives you an idea of the information we received on the first day… this clip is only 30 seconds long – and Todd kept the information flowing that fast for hours!!  I can’t wait for day two! 

In this video clip, Todd Lucier is explaining how you can be found in the search engines through various forms of media.  Take your content and re-produce it in all the various media forms.  Include RSS feeds and email notification options for you visitors.  Todd points out a nice mix of Web 2.0 sites that make it easy to promote yourself.

Todd quotes – 2/3 of people ONLY use the internet to shop for travel.  He suggests that 2/3 of your marketing budget be spent doing online marketing.

Take a Tourism Marketing Workshop From Home

Join Tourismmarketingvideos.com for access to over THIRTY HOURS of Tutorials, Seminars and Workshops that cover all aspects of Tourism Marketing – Including: Blogging as an Effective Marketing Tool, by Brad Greaves of Ignace Outposts!

My List of Web 2.0 Sites contains over 200 Categorized Websites and already growing!

There is such an explosion of New Web 2.0 Sites - there’s no way I can find and list them all.  In fact, I’ve likely started out with a List that is missing some of the biggest and most powerful Web 2.0 Sites.  That’s where you come in. 

You are welcome to submit new entries for review by adding a comment to the appropriate Category.  If you submission is accepted, the moderated comment will be posted, with credit to you, and the new entry will be added to the master database for the next round of site and PDF updates. 

I welcome your participation!