Blogging As An Effective Marketing Tool. A Presentation made by Brad Greaves, owner of Ignace Outposts Fly in Fishing. http://www.ignaceoutposts.com.

A timeless non-technical review of blogging for tourism marketing – Presented at the NOTO Conference in 2008

Blogging As An Effective Marketing Tool – Pt 1

http://www.youtube.com/watch?v=mgD5rH6Unc4

00:52 The Number One Secret Marketing Tool
01:39 What To Blog? A Few False Starts
02:50 Does everyone know what a Blog is?
03:23 Talk to Doug
04:08 The Internet Is Changing
06:06 Blogging, blog, blogger
06:37 Why would you want to blog?
06:54 What is your Brand?
07:37 Tourism Keys Workshops by Todd Lucier
08:35 Why do people read blogs?
11:27 Ten Tips To Effective Blogging
12:03 Post Regularly – Plan Ahead
14:13 Is this important to you?
14:42 The WORST thing to put on your blog!
15:06 Polish the piece before you publish
17:00 How To Come Up With The Ideas
19:31 I prefer to be in an airplane

Blogging As An Effective Marketing Tool – Pt 2

http://www.youtube.com/watch?v=ZW8ouVtLT5M

00:00 Part Two – Continued – Write down your ideas
01:04 People Get The Nobel Prize For Research!
01:58 Quick List of Blogging Ideas
04:41 Who is the most important person in your camp?
06:57 Fall Fishing is good in September!
07:20 Father and Son Fishing Trips
07:49 The Untethered Vacation
10:43 Use Short Sentences
11:11 Use Lots of Pictures
11:44 Format your pictures!
13:10 Sorry – Did want to wake you up
13:30 48 Inch Northern Pike Story

Blogging As An Effective Marketing Tool – Pt 3

http://www.youtube.com/watch?v=A5O5el16bkM

00:02 Want your picture on my Blog?
00:18 Time to get the camera out!
01:10 Why you should use photoshop – clone tool
02:03 Videos are very easy – use movie maker
02:50 Keep your videos short
05:10 Do It Your Way
06:15 Questions
06:20 How do you get people to your blog?
07:40 What about comments on your blog?
08:54 How do you schedule your posts?
10:42 What about Traffic Stats – Google Analytics?
11:57 Do you find it harder to blog in the off-season?
17:42 Meet other bloggers

http://www.ignaceoutposts.com – Brad Greaves of Ignace Outposts presents Blogging As An Effective Marketing Tool at the 2008 NOTO Conference.

Presented by
http://www.marketingtourismwithsocialmedia.com

Does everybody know what a blog is?

I will get into a definition of what it is, like I said, I’m not going to get technical on you, but I want to keep it as simple as possible about what a blog is. It is a huge topic. You could probably spend three days just doing a talk on blogs. There’s a lot of technical data involved, search engines and RSS feeds and Keywords and Social Networking and Web 2.0… All these things are associated with blogs. If you want to know any of that stuff, talk to this fella right here. Doug (Lampi), he’s a technical guru – that’s his field, he know’s all about how to make your blog.

I’m also not going to get into any debate with anybody about which is better, wordpress or blogger, and I know there’s another couple other ones out there. I use blogger. I’m familiar with it and it works fine for what I want it to do.

Ok. I’m going to try to make my little conversation so that your blog will become effective, as apposed to just sayin’ “put this widget over here, put that picture over there”… just how to promote some of your stuff

The Internet Is Changing

The Internet Is Changing and most of us have web pages. The web pages started out as a static brochure. They didn’t change very often. So what happened is somebody would go on your website, then they go on your website a month later – it’s the same thing, a month later it’s the same thing, a month later… a year later… it’s the same thing, it’s the same pictures – nothing was changing. It’s like you had the guy your brochure and he just keeps pulling it out of the cupboard and keeps looking at it.

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