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The Missing Key To Social Media ROI

Doug — Fri, 17 Jun 2011 00:20:55 +0000

One of my passions is Social Media ROI. I read everything I can about how to measure the return on investment for social media marketing, and have an important message about getting the right type of traffic to your website.

2011 Travel & Tourism Conference

Brooke Hovey
Nick Goggans
Lionel Menchaca
Jim Eustace

I recently read a report on a public relations symposium about Making the Case for Real ROI in Social Marketing, hosted by some very distinguished people.

The panel, hosted by the 2011 Travel & Tourism Conference, driven by audience comments, turned almost immediately to Social Media ROI and determining best practices in showing business value from a social media program.

So I went and researched these people and got to know them and their ideas a bit better.

I was very partial to the decisive comment by Dave Evans: To get at ROI, you've got to measure one of two things: increased revenue or reduced expenses given a specific dollar investment.

David Evans

Presence On Social Media? Or a Strategy For Social Media.

Having a presence on Facebook is a lot different than actually getting some results out of it into your business.

Having engagement on your Facebook page is a lot different than getting sales in the cash register.

Planning For Social Media ROI Success

There certainly is a clear plan to measure return on investment for your social media campaigns. This plan connects all the points of contact between your business and your customer, it identifies a step-by-step relationship process, and it can give you numbers on how many people convert from one process to the next as you deepen the engagement and the relationship with your prospective customer.

Everyone knows the basic measurements of:

number of fans on Facebook and
number of visits to your website

...but you need to really know your customer very well in order to identify all of the stages and points of contact between your business and the customer - through the decision-making process as they get ready to buy your product.

When you are clear about how you gain new customers through real world interactions you can take those real world social, real world human interpersonal, real world transactional relationships - and you can identify why people want your product and offer some of those benefits on your Facebook page.

Know Your Customer Well

When you know you customer well and you know the buying sequence of

the person finds your business and

they make the buying decision and

they go through purchase the product and then

the experience the product and

perhaps they're finished with the product and

they may decide to purchase again

You can go through that whole process and find out which points of contact match up with the strengths of each social media tool.

Some social media platforms are best for developing a new relationship and some other services are better for moving the relationship into a buying phase, while others are best for building customer loyalty after the purchase.

The Missing Key to Social Media ROI

Everything I read about ROI seems to miss a key piece of information:

An actual plan with specifics.

Below, I offer what I’ve learned while struggling to answer these very Social Media ROI questions from my tourism clients over the past ten years.

As a preface, I speak in context of researching and working with tourism businesses over the last decade, and more recently with other entertainment businesses whose clientele comes back on a cyclic basis. The repeat customers are very important and the business wants to maintain a relationship with their potential client to encourage them to return to their establishment on a regular basis.

From a marketing standpoint or a business sales standpoint there is a four step cycle in the relationship. In these steps, the customer is:

making the decision as to where they're going for the entertainment or for their trip

they are experiencing the trip for the night of entertainment

and then they are done the trip/event, back home thinking and talking about the event

review and planning for a similar trip or similar evening of entertainment

Pre Trip

And in this engagement cycle there is the pre-trip planning where your Twitter account is very important for building trust during the decision-making process time, gathering attention and providing a mobile friendly sign-up form that grants access to something interesting.

A quick actionable landing page that I can use on my cell phone this is the pre-trip planning phase using Twitter and Facebook to get to the word out.

Business Review Websites are very important in Pre-Trip Planing phase of the customers search. In order to maximize your Social Media ROI, make plans to be proactive with your listings on Trip Advisor, Google Places, travel.yahoo.com and other Business Review Websites for your industry.

During The Event

Once the event is under way and the customer is visiting your venue or they are taking a trip with you, the event itself causes a whole bunch of extra content and engagement possibilities.

Customers can publish social updates with Four Square and Yelp, check in with Facebook Places and Google Places.

The event is an opportunity for your business itself to take photographs of the event in action and these photographs and videos can become extremely valuable content - there for you to collect during the event, trip, or experience that your customer is having with your product or service.

Post Event Social Media Marketing

Turning Social Media Activity Into A Long Term Business Asset

After the event, all the social media activity that occurred is now valuable real estate for your business! All that is required is that you go round and collect it up, and pick it up, take copies of links to it, gather links to the new content this social media activity has created, and recapture it by making a blog post about it. Use the social media activity as the content for the blog post!

Capture Social Media Activity

Use those pictures to create a photo gallery. Use the photo gallery of images to create a video and put the video on YouTube with nice introductions and different calls to action right with in the video itself.

Use the video and the photo gallery of pictures to populate a blog post that tell stories about what happened during that time and highlights the good social media real estate comments and testimonials that actually happened.

Publicize Your Timely Blog Post

Get the word out about the new blog post! The new blog post that features your video, links to the photo gallery, links to the Facebook page and it tells the story of what happened. Publicize this blog post on all of your social media - like Facebook and Twitter, your YouTube friends and subscribers, your e-mail list - and any other audiences send an update and get the word out about the new blog post.

Post Event Follow-up

Leverage your Social Media ROI. The tale-end of the cycle is to follow up with your guests and provide them a place to go and leave their testimonial about the event.
A testimonials are very valuable - even if they are challenging testimonials, they can be very valuable. Even of those testimonials that are negative even can turn into a very trust building experience for the next person who comes along if the negative review is handled correctly.

ROI On 'The Content Cycle'

When considering a way to measure the Social Media ROI of this whole process we must consider that each campaign is custom fitted to your specific business.

If you are an entertainment club like a cabaret, and you have people coming back or going to the other club every week, then your measurements of return on investments, your Social Media ROI, and the strategies you use with your design, your conversion plans and your engagement plans - are organized differently than the strategies used by a fishing trip venue who provides week long fishing trip once each year, providing different focus of measuring the success of your Social Media ROI.

In order to really measure your return on investment, you've got to have your entire customer relationship sequence identified to determine which social media tool is best adapted to aid in each step in the sequence.

Every contact point also has to have a split test form so you can see which of the two forms are converting better at that point in the relationship development

It's not enough just have Google analytics,YouTube insights, and Facebook insights - you have to split tester landing pages with at least two different variables you have to quantify every different contact point at your customer makes your business.

Within your marketing plan, throughout the Content Cycle, as you consider the longer-term strategy of publishing all your content in a search-engine-friendly way, so the content is unique and interesting, gets social activity - so that is going to have lasting standings in the search engines and continue to bring you in an audience that is targeted to your business over a long period of time

With a written strategy broken down into content-cycle costs, expanded into an annual plan and even a five-year plan for content development, you are in a position to measure your Social Media ROI over time.

Often, an integrated and full-scale marketing program takes months to implement and unveil, and can be a very costly upfront investment

The return on investment has to be measured in terms of 5 to 7 years.

I can understand, and personally identify with - the business owners desire to have results of the big ones like Facebook.

Everybody wants to be an overnight Internet success because those case studies get so much more attention.

It’s natural to want return on investment *immediately* and it's easy to lose sight of the big overall picture of how the content generation cycle slowly builds real estate that is of lasting value on your website.

And in terms of being a conduit for customer service management, social media needs to be streamlined with the contact area of your website in order to reduce the amount of staff-time that needed.

Organized correctly, social media will encourage your guests to do some of your marketing work for you and, at the same time, creating an endless resource of stories, that you can use to for long-term content investments on your website.

In Review

I believe return on investment is a very clear and very quantifiable measurement in a well planned social media strategy. However, as you see, there are a lot of different variables to check, questions to answer and strategies to prepare in order to get all of your ducks in order, and so the technology works in sequence to provides the results that you need.

Building great content and attract customers with fantastic testimonials and really valuable content - with stories of your guests. Put this together with landing pages that have split testing and tracking so that you can adjust, change, modify and improve any individual part of the system.

Only then can you have the long-term big-picture perspective to understand where social media works in, and how you can use it to leverage any part of the customer relations sequence in your current business.

With this integrated customer-buying-cycle perspective of using Social Media, you can identify each step in the customer relationship, which social media tool helps best with each step, and use split testing in each point in the purchasing process to begin measuring ROI in a meaningful way.

Dictated with Dragon Dictation App, Sent from my iPhone, edited in WordPress.

Doug Lampi

The Missing Key To Social Media ROI

The Science Of Website Redesign

Doug — Tue, 31 May 2011 14:32:25 +0000

Website Grader and The Website Redesign Kit

Website Grader

I returned to http://www.websitegrader.com to check out a new WordPress site I recently redesigned for a client.

I was also delighted to see a new feature called Blog Grader http://blog.grader.com

Raising The Bar For Internet Success

The Internet is growing at an amazing rate and evolving at an increasing speed. It has become very hard to keep up with the changes — and the shear volume of content being produced these days is making it very hard to stand out on the Internet and be noticed.

Making a website successful involves a redesign using the WordPress Publishing Platform nowadays, as WordPress includes a lot of small components all put together in the right way. Much like a racing car – there’s a lot of preparation that goes into website redesign. Therefore, I like to be sure that I am not missing any of the components when I’m putting together a new website or redesigning and improving a current website, so I use outside services to scan my work and to see how it ranks and compares against the other content on the Internet.

This morning I went to websitegrader.com and I entered the address of a new website that I’ve recently redesigned for a client and I wanted to double check to be sure that I had all of the components that meet specifications and that all the components were in place. I found we got a great score, and at the same time, I noticed two new things while I was there: first I noticed blog.grader.com, and, I noticed a link to a website redesign kit webinar on how to improve your website Grader score.

Website Redesign Different From Blog Redesign?

: Blog Grader

So I went and checked out blog.grader.com and put the same website address in because the new website also has a blog with it – and I found I got a pretty good score there too. I certainly have to figure out and see how things stack up against other blogs – because my clients score beat the score that I got for my own business website! That was interesting to learn!

It is very interesting to find such drastic difference between your websitegrader score and your blog.grader score – even if your website is also a blog!

After checking out the scores for a few additional websites, I clicked on the link that leads to answers on how to improve your website score and it led me to this webinar announcement for “The Science of Website Redesign”.

I’ve been a big and growing fan of everything that Hubspot is doing for helping any business that has a website and finds that their web presence is an important, or a critical part of their marketing these days.

Great Idea For A Blog Post

I registered for the webinar straight away, and I got to thinking ‘hey this would a good blog post’!

I took a screenshot of websitegrader.com, and I took a screenshot of blog.grader.com and took a screen shot of the announcement for the webinar on The Science Of Website Redesign – and I thought this would be great to send out to all my clients and invite them to come along to this webinar as well.

It’s on June 9 is just next week. I thought this webinar by Hubspot on Website Redesign would be a great announcement do a blog post and get this information out, so I took screenshots, I resized them and got them already. The the difficulty set in…

Blogger’s Blog – Content Logjam

I started typing my thoughts into a wordprocessor and… I found myself… going… very slowly… at creating my blog post.

My thoughts were racing way far ahead passed my fingers – and I can type fairly well. I had lots to say, but I found typing was too slow and I was having a hard time getting my thoughts ‘onto paper’, you might say.

Creating Blog Content The Conversational Way

Then I thought well you know I’m just going to go and get my iPhone and put on this Dragon dictation device and I’m going to speak out my blog post to my phone and have my words converted to text and then I’ll e-mail that text myself I’ll edit it a little bit and then format the text nicely into the blog post add those three screenshot pictures and links to the good resources and format this to this speech to be my blog post.

And now, in just minutes, I’ve completed all the content I need for this blog post!

The pictures were easy to grab and the links and resources I think will be really helpful for my readership!

In addition, I hope that the quick example here of an easy way to make a blog post will also be helpful for my clients who now have a blog, but don’t seem to get post published!

A blog post that is easy to create and a post that is helpful for your readers – that’s going to attract new people to learn more about your business.

I would like to hear some examples of other people who find this Dragon Dictation method of creating content. Share your example of how it is helpful, easy or useful to your business.

Back To The Reason For Writing This Blog Post To Begin With!!

‘Website Redesign Kit’ Webinar

The Science of Website Redesign

This is your invitation to join me in attending this webinar:

The Science Of Website Redesign – Webinar Snippet:

The Internet has made apparent that a business’ website is an increasingly important asset, and many companies are now embarking on website redesign projects to “improve” their websites. However, in order to really get the most out of a website redesign, companies need to construct their website in the context of a greater Internet marketing strategy.

During this webinar you will learn:

* The Wrong and Right Reasons for a Redesign
* The 3 Keys to a Successful Website
* What Metrics Drive Website Redesign
* Common Pitfalls to Avoid

Who should attend?
Marketing professionals and business owners doing or thinking about doing a web site redesign, or generally optimizing their website and developing an Internet marketing strategy. No technical experience required.

Webinar Details:

http://www.hubspot.com/website-redesign-kit/

Date/Time: Thursday, June 9 at 2pm ET (local time)

Duration: 60min

Presenter: Mike Volpe, CMO at HubSpot

I really like the statement about redesigning your website in the context of a greater Internet marketing strategy. This greater strategy ties together and coordinates your WordPress website with your social media, your email list and with your offline marketing strategies to make your website a growing asset for your business with better lead generation, higher customer conversion and longer customer retention.

It would be great to hear your success stories about Dragon Dictation Application – I hope you attend this webinar with me, and, I look forward to chatting about how WordPress might meet all the requirements described in the upcoming ‘website redesign kit’ webinar!

WordPress Is More Than A Blog For Tourism Marketing

Doug — Fri, 13 May 2011 02:10:53 +0000

More Businesses Choose WordPress For Tourism Marketing

In it’s early days, WordPress was almost exclusively used for Blogging. Over years of continual development, WordPress is released as a publishing platform, not as a blogging platform. More and more small businesses like fishing lodges, outfitters and hunting camp owners are benefiting from the unmatched SEO and Social Media integration provided by WordPress For Tourism Marketing.

Wikipedia reports that, in 2009, WordPress won the best Open Source CMS Award, and in 2010, WordPress has won the Hall of Fame CMS category.

Web Technology Surveys reports that WordPress is used by 14.0% of all the websites they surveyed, that is a content management system (CMS) market share of 54.6%.

Social Media and WordPress For Tourism Marketing

Social Media works seamlessly with WordPress For Tourism Marketing. Why is this important? Because Social Media has created a changed consumer-scape for all business sectors, not just travel and tourism.

National Tourism Week Social Media Seminar

“Visit Bucks County has been embracing the revolutionary changes that have impacted the tourism and hospitality industry by speaking directly and interacting with the people that fuel our economy,” said Jerry Lepping, executive director of Visit Bucks County. “Hosting this seminar during National Travel & Tourism Week was the perfect time to encourage the importance of this transition as well as the impact travel has on our economy.”

Watch This Slide Show – Interesting Social Media Data For Business

Rural Tourism Marketing Recommends

The Wharton Internet Marketing Blog sums up the benefits of WordPress for Tourism Marketing: At a recent workshop, Joanne Steele from Rural Tourism Marketing recommended that business owners make sure their websites are built using WordPress.

Using WordPress As A Content Management System (CMS)

Evoke Design writes “As WordPress has developed into version 3, it is slowly becoming a top choice for CMS solutions for designers and developers. It provides great flexibility and it’s easy to work with. This means that WordPress has moved on a long way from being heavily biased on a personal blogging system.”

9 Great Reasons to Use WordPress as a CMS

Today, WordPress is released as a publishing platform, not as blogging software – which means it’s even better to use as a CMS. In this article WordPress Ninja explains why WordPress is such a good choice to use as a CMS.

WordPress For Tourism Marketing

WordPress Search Engine Optimization Plugin

Doug — Wed, 15 Dec 2010 17:41:47 +0000

This sleek WordPress SEO Plugin is like having a real-time WordPress Search Engine Optimization expert looking over your shoulder!

Watch The Video

How to be a WordPress SEO Pro!

http://budurl.com/wpseopro

Search Engine Friendly Blogging Made Easy!

WordPress Search Engine Optimization Plugin

Wordpress Search Engine Optimization

Live WordPress Search Engine Optimization tips for your WordPress Blog.

WordPress search engine optimization taken to the next level with exact tips and specific recommendations and instant feedback with a numerical score to help you easily maximize the search engine friendliness of your content – before you post.

SEOprocessor provides clear suggestions for every component needed for ideal on-the-page search engine optimization – my clients are so skilled at optimizing website for search engines that it might put me out of a job!

This wordpress plugin will help to speed up the process of creating content and makes it fun and easy for website owners to make their wordpress posts search engine friendly!

Stop re-reading your own articles – wondering if you have optimized them “well enough.”

Have the confidence to ignore the constant offers from search engine marketing firms.

The SEOProcessor plugin will provide specific numbers to tell you if you are in the correct range for your SEO goals.

WordPress Search Engine Optimization Plugin

It is my goal with this post, to take over a top ten position in Google for searches on… you guessed it, WordPress Search Engine Optimization. First, I’m completing all of the requirements by saving and updating and re-saving drafts of this post. Each time I save the draft, I get a new SEO Score from SEOPressor.

Presently I have a score of 76.67 and, while I have a keyword density of 2.41%, I do not have enough instances of my target keyword phrase for SEOPressor to take care of the automatic underlining, bolding, italics. In addition, I need an H3 tag around my phrase, and I need the phrase to be in the last sentence of the page…. and… here is my final score…

Wordpress SEO Plugin

WordPress Search Engine Optimization Plugin Video

Add this powerful plugin to your wordpress blog or website – and start enjoying the ease and power of SEOPressor in your very next post – It’s like have looking over the shoulder of a WordPress Search Engine Optimization Specialist!

There are 75 million results when I search google for WordPress Search Engine Optimization Plugin – My gambit to gain a top 10 placement for this term pits me against teams of programmers with access to most costly WordPress Search Engine Optimization resources.

The Challenge 2010 – The Path I Walk

Doug — Thu, 22 Jul 2010 22:49:41 +0000

How I used Market Samurai from Challenge 2010 to select a domain, and the first things I did to prepare to gather an audience.

Starting with a self-hosted WordPress website, I created a few posts, then I created an account at Twitter and Youtube – with a username as close to my domain name as possible.

I registered a profile with Slideshare and registered my blog with Blogcatalog – where my site will be reviewed by a human before being listed.

Then I registered my site with Feedburner. Many people use iGoogle, and using feedburner makes it easy to get your information out to a lot of places more easily.

The next piece of marketing material I put together was a Fan Page on Facebook. Following that, I imported the RSS Feed from my WordPress blog into the Notes section of my Business Page on Facebook.

The last thing I did was to create an account on Friendfeed, and pulled together the RSS feeds from all of the different Social Media accounts I had just created.

Now, when ever I do a post, an entire network of social media services are updated.

One thing I like to be sure to do, is include a link back to my own website within the first 150 words of the post. This way all of the services that syndicate my content will automatically provide links back to me – with my ideal keywords… which I had found using Market Samurai.

Watch for my next report on Challenge 2010 as the event unfolds!

Many thanks to Ed Dale and associates at http://www.challenge.co

you guys rock!

How to find Great Keywords for your Blog Post

Doug — Wed, 06 May 2009 17:34:29 +0000

Get the traffic you want.

In this Blog Coaching Video we take a draft post in our wordpress blog and search out some great keywords to make sure this post will get the traffic we are seeking.

How to use Google Keyword Tool

We start with searching Google for our primary keyword phrase. We select a few of the top ranking websites to study and I show some little-known tips on how to use the Google Keyword Tool to spy on your competitors best keyword phrases.

WordPress SEO Tactics

After chosing a few of the highest-volume, related keyword phrases that match the content of our draft post, I show a drop-dead simple WordPress SEO tactic that works in coordination with your Tag Pages to consisently produce long-lasting Top Rankings in Google.

Putting by Blog where my Mouth is.

Doug — Fri, 17 Apr 2009 13:30:51 +0000

You’re new to Blogging, are you?

First, you have to figure out how all this new technology works, and at the same time, come up with something to say?

And how does Facebook work for a Tourism business?
And what is Twitter?

And now you are told you need an RSS Feed??

But Wait! It’s NOT Rocket Science.

Imagine this example: The Internal Cumbustion Engine. Each of us can bring up pictures of the pistons working within your car’s engine… and how the piston rods turn a shaft to create drive that goes through the transmission and to the tires that push against the road to move the car.

The automobile is a complicated machine – but we all have a general mental picture of that entire chain of events. In fact, this knowledge is required, and much more, *before* a licensed driver gets behind the wheel.

Simple As Driving A Car

Building a car is a big job that requires expensive, custom machines and a large network of suppliers and partners. Learning to drive a car requires basic road knowledge, car handling, professional Drivers Training – and some time practicing.

But now, we simply grab the keys, jump in the car and navigate traffic without giving it much thought… because the car has been built, and the complexities of driving have become so familiar, they are routine.

If you are new to Blogging, be easy on yourself.

Soon, all this Blogging and Social Media jargon will be second nature, and as simple as driving a car.

Blog And Website In One

Self-hosted WordPress lets you keep your website and blog together in one website, it’s easy to upgrade, and is flexible enough to be a ‘Smart Car’, or ‘The Car Of Your Dreams’!

So Much To Learn

During a recent series of Blog Coaching Sessions with a fishing lodge owner, we spent an hour setting up a Facebook Fan Page, an hour setting up a new Twitter Account, an hour setting up a new YouTube account and two hours consulting and setting up a blog at WordPress.com.

After this whirlwind tour, my client emailed

“I’m more confused now than I was before!”

I remember feeling this way the first time I drove in busy city traffic. To make matters worse, I was in a large truck I had never driven before – and taking street directions from two backseat drivers. There was so much information to take in all at once, that I felt exausted by the time we got to our destination.

I learned a lot about city driving that day, but it took many more sessions before I began to be comfortable. And blogging may feel that way in the beginning too – just remember how easy this will be in the future!

Show Me, Don’t Tell Me

ONE: We all learn easier by watching, and then copying.

TWO: It’s easier to watch a video, than to read the same information.

All of my 1 hour Blog Coaching Sessions are followed up by a short 5 minute review video that re-caps the points we covered in that session. Because each Coaching Session is individually taught at each clients’ present level, and my clients vary widely in their web experience, the follow-up videos have covered almost then entire spectrum of blogging course subjects:

How to blog,

How to set up a Social Media Campaign,

How to use auto-responders

and much more.

In a short period, the Blog Coaching video tutorials have started to make a nice collection.

However, each Coaching video has been created within the clients website, and is a personal communication from me to them – and so I can’t share all these great tutorials!

My Canadian Fishing Blogs

Introducing: Places to create new videos!!

http://blog.northernpikebook.com and http://blog.walleyebook.com

These two blogs, and a few others, are being overhauled. They are being utalized as the stage where I am shooting new training videos and reproducing the highlights from the best Blog Coaching Sessions!

But more than that - I’m also setting up the very same blogging strategies that I recommend for my Tourism Clients who own Drive to and Fly in Fishing Lodges.

I’m putting my Blog where my Mouth is – While these blogs are not trying to get people to book a fishing trip at my Lodge, these blogs ARE following the same marketing strategies that I recommend to you.

Blog Marketing Strategies for Tourism business that anyone can apply – recorded in brief, Five Minute Video Tutorials!

Watch for Membership Details coming soon!

Cheers!

Blog, Facebook and Twitter Coaching

Doug — Thu, 02 Apr 2009 20:23:35 +0000

I don’t build websites for clients as often these days. Instead, I set up WordPress environments and I serve as a Blog Coach to my clients. Together, we go through the process of building and managing their website and Social Marketing strategies.

Blogging is really easy. More than 70,000 new blogs are created every day. But the ‘Why’ and ‘How’ of blogging that will make you successful- that takes a bit of explaining, thought and pre-planning.

Introducing – The Blog Coach

Running a website is entirely different today. WordPress, Facebook and Twitter open up endless opportunities to join into conversations and build relationships. In fact, your company and brand gain credibility and powerful word-of-mouth advertising with an established presence on Facebook or Twitter.

Recently, I’ve been assisting several travel business through the process of moving from a static tourism marketing website, to running their own blog and Social Media Marketing Strategies. These new websites break apart the content in the old, static tourism marketing website – and provide two separate sections of content.

Two Sections of Content?

Yes. Two different sections of content. The two sections look much the same, but each section provides content in a different way, with different objectives.

First, product and service details and sales messages are re-organized to be contained within the ‘Pages’ section of the new website, while the second section of content, the experiences and benefits of the product, are contained within the ‘blog posts’ section of the new website.

Pages Content

The Pages section contains your sales copy with a Call To Action – i.e. contact us. This is where you list features in bullet form, rates, contitions and other details needed for a potential buyer. Each ‘Page’ of your website must be an individual sales message with a measurable call-to-action.

Take 15 minutes to learn more about the Three Keys of Webpage Basics by TourismKeys.ca ( I watch this video every few months.

Measure it. Split Test it. Adjust it.

Over time, it’s important to review the effectiveness of your Headlines, Photography and Call To Action. Recently I’ve been learning about Google Website Optimizer – watch for Case Study Results in the future.

Blog Post Content

People want to read stories – not sales messages. Your blog content should be full of ‘fishing stories’, articles, testimonials, answers to common guest questions, funny tails and other stories about the fun experiences of your guests.

And almost no sales messages.

Each blog post can be a new reason to connect with a person who has similar interests. Every Blog Post is the start of a story, or the start of a conversation. If people are commenting on your posts – you are on the right track.

Making The Most Of Your Blog

Use the power of RSS Feeds to get your message out – automatically. What is an RSS Feed?

Your RSS Feed can also update your Facebook Fan Page, your Twitter Profile and other Social Media services at the same time – just by posting to your Blog!

My Website Gets Last Attention

Doug — Sun, 30 Nov 2008 06:08:19 +0000

Like the mechanic who is to busy to fix his own car, my business website is often the last one to get TLC.

However, there are many times when I’m experimenting with new technologies – and my own website is the best place to test things out.

New Client Needs

Blogging is gaining it’s foothold in Tourism Marketing. But many websites are built on legacy systems that don’t include a blog with an RSS feed.

As a temporary solution, many tourism businesses are using free blog services like wordpress.com or blogger.com.

This solution is only temporary, because the powerful and easy-to-use free blogging platforms split your visitors away from your main business website.

Recently, I’ve been implementing solutions to this problem.

The new websites I’m creating for tourism business across Northwestern Ontario, now include a traditional website structure, *and* a blog, within one content management system.

While I’m going through the process of re-creating and upgrading WhitefishBayCamp.com and a new website for Ogoki Frontier, I’m piggy-backing many of the same technology upgrades to up own business website – QueticoInternetMarketing.com

GOT RSS?

If you don’t know what RSS is, your website doesn’t have it.
It’s almost like being without email. You need it.