Private Reviews Of SpyFu Recon Files Reports

Hello and thanks for tuning in to my first video podcast about using SpyFu Recon Files to produce Search Engine Optimization Reports and plan strategies with my clients.

I am Doug Lampi from Quetico Internet Marketing, a web design company and SEO Firm in Canada. I started using the Internet, then called bulletin boards, back on the Commodore Pet in 1982, and now I’m on Youtube, Facebook, Twitter and others!

The Youtube Cosmic Panda update just happened so have no idea how to set this up – so bear with me as I change my YouTube channel around.

Video Series On Using SpyFu Recon Files

I have started a video series to share my experiences working with a new tool that I just signed up – Spyfu Recon Files for search engine optimization.

SpyFu Recon looks very powerful and has knocked my socks off!

I want to make Private SEO Video Reports for my clients, so I upgraded to the business version of Screenr.com. Now I can create private videos to personally review the SEO Reports with each of my clients.

I will share the data with everyone in my client group so everybody benefits from all of the data to collect.

A Deeper Look Into Keywords and Competitors

I’m taking a deeper look with Spy Fu Classic to find out details of the organic keywords positions that everybody holds, organized into spreadsheets. I’m collecting all on organic keywords for each of my clients and creating videos for them to review successes and opportunities.

In addition, I’m going to create blog report videos for other people who are running business website.

Maybe you are in the same position as me – you’re working on building your community and followers on Social Media.

We will get more successful together!

Thanks again for watching I will continue these videos as I’m learning more about SpyFu Classic and SpyFu Recon Files.

Do SpyFu Recon Files Reports Help?

Search Engine Optimization Reports created with SpyFu Recon – Private video reports for each client so you can understand what the reports – and comparative data so you can see how your numbers compare to others in your industry. Highlight the financial value of organic traffic and keywords with SpyFu Recon Files.

All Canada Show - An Online Marketing Leader

A quick message to give you a heads up about the new
“Marketing Tourism With Social Media” report
that I have just released!

A social media marketing Business Plan with numbers you can measure.

http://www.marketingtourismwithsocialmedia.com

My report is written in the form of a business plan that reflects a Seasonal Tourism business as they examine and re-define their Marketing strategies to make better use of people’s existing friendship networks on the huge Social Media sites like Facebook.

Whether you’re already on Facebook with a Business Page, or wondering whether it’s worth it, this report will give you hard numbers to inform your business mind.

I must admit, the numbers are pretty compelling, the marketing potential is amazing!

I’m happy to share this report with you:

http://www.marketingtourismwithsocialmedia.com

Marketing Tourism With Social Media

P.S. Special Pre-Release Webinars !

With all the work and research going into preparing for our Social Media Webinars, we’ve been discovering more jewels in the ever-expanding universe of the Internet.

Learn More About Twitter By Studying Your Klout

Amplification – Odds that your content will be acted upon.

Network – Influence level of your engaged audience.

True Reach – Size of your engaged audience.

Klout Score – Measurement of your overall online influence.

Doug Lampi is an Explorer
You actively engage in the social web, constantly trying out new ways to interact and network. You’re exploring the ecosystem and making it work for you. Your level of activity and engagement shows that you “get it”, we predict you’ll be moving up.

Improving Your Klout

You may ask me – now that you know your Klout Score – how do you plan to improve your Klout?

My personal plan on how to improve the Klout Score of my Twitter account is simple. I only plan to add one new activity to the strategies that are currently set up with my YouTube Channel, Blog notifications tweeted by Feedburner and my business page on Facebook: Each morning, after I wake up, and before I get out of bed, I browse my twitter feed on my ipod and I retweet interesting bits of information.

That’s it.

Oh …and I will also include Klout Screenshots when we do the annual benchmarking of the online visibility for our new and existing web design and seo and social media clients.

How Do You Improve The Klout Score of Your Twitter Account?

Comment below and let us know –
What are some different ways to improve your Klout?

Web Design For Fishing Lodges

Fishing Lodge Web Design

We are a Canadian Company focused on providing Internet Marketing for Tourism and Travel Businesses in Canada, specifically – web design for Fishing Lodges. We cater to the annual cycle of small, seasonal lodges who service between 500 and 1000 guest per year.

Web Design and Business Development

We regard each piece of online real estate we build for you, as an asset established for your business. But, like a car without a driver, web properties are not much use without web marketing strategies.

Successful Website or Successful Business?

In my town, tourism businesses were the first to establish websites. In the early days of Web Design for Fishing Lodges, a tourism business site was considered successful if they ranked well in the search engines. These days, the tourism business themselves are successful if they are well represented in the Social Media arena.

Social Media Traffic vs Search Traffic

It’s important to understand the significant difference between traffic from the search engines and traffic from Social Media sources. Once you do, it will transform the focus of your marketing.

Search traffic comes to your website with interest, perhaps, but generally without any prior relationship to your business. Of course I’m not talking about people who search for your business name – those people know you, or have been exposed to you by word of mouth, print etc. By search traffic, I draw attention to the audience of new people who find you through the search engines – and I want to compare them to the audience of new people who may find you through Social Media Channels.

People who find you through organic search, or worse, through paid Google Ads, are starting a relationship with you from a cold start.

On the other hand, if people find you through Social Media, it is because one of their friends or family mentioned you online. When traffic lands on your site from a social media source, odds are much better that this person was referred to you through online word-of-mouth.

Referral From A Trusted Source

Word-of-Mouth marketing has always been recognized as The King for building sales. For this reason, all of our web design projects for Tourism Businesses like Fishing Lodges, Resorts, Camps and Outfitters – now include a strong component of Social Media Marketing.

Web Design for Fishing Lodges

Websites are getting easier to run – and we shorten your learning curve.

If you are a Camp Owner or Manager with a traditional static website that your webmaster must update, it’s time to invest in an upgrade.

If you are a Camp Owner with plans to sell your business in the next few years to a decade, it’s time to invest in establishing online real estate that will increase the resale value of your business.

Web Design for Fishing Lodges and Hunting Camps

You’re new to Blogging, are you?

First, you have to figure out how all this new technology works, and at the same time, come up with something to say?

And how does Facebook work for a Tourism business?
And what is Twitter?

And now you are told you need an RSS Feed??

But Wait! It’s NOT Rocket Science.

Imagine this example: The Internal Cumbustion Engine.  Each of us can bring up pictures of the pistons working within your car’s engine… and how the piston rods turn a shaft to create drive that goes through the transmission and to the tires that push against the road to move the car.

The automobile is a complicated machine – but we all have a general mental picture of that entire chain of events.  In fact, this knowledge is required, and much more, *before* a licensed driver gets behind the wheel.

Simple As Driving A Car

Building a car is a big job that requires expensive, custom machines and a large network of suppliers and partners.  Learning to drive a car requires basic road knowledge, car handling, professional Drivers Training – and some time practicing.

But now, we simply grab the keys, jump in the car and navigate traffic without giving it much thought… because the car has been built, and the complexities of driving have become so familiar, they are routine.

If you are new to Blogging, be easy on yourself.

Soon, all this Blogging and Social Media jargon will be second nature, and as simple as driving a car.

Blog And Website In One

Self-hosted WordPress lets you keep your website and blog together in one website, it’s easy to upgrade, and is flexible enough to be a ‘Smart Car’, or ‘The Car Of Your Dreams’!

So Much To Learn

During a recent series of Blog Coaching Sessions with a fishing lodge owner, we spent an hour setting up a Facebook Fan Page, an hour setting up a new Twitter Account, an hour setting up a new YouTube account and two hours consulting and setting up a blog at WordPress.com.

After this whirlwind tour, my client emailed

“I’m more confused now than I was before!”

I remember feeling this way the first time I drove in busy city traffic.  To make matters worse, I was in a large truck I had never driven before – and taking street directions from two backseat drivers. There was so much information to take in all at once, that I felt exausted by the time we got to our destination.

I learned a lot about city driving that day, but it took many more sessions before I began to be comfortable.  And blogging may feel that way in the beginning too – just remember how easy this will be in the future!

Show Me, Don’t Tell Me

ONE: We all learn easier by watching, and then copying.

TWO: It’s easier to watch a video, than to read the same information.

All of my 1 hour Blog Coaching Sessions are followed up by a short 5 minute review video that re-caps the points we covered in that session.  Because each Coaching Session is individually taught at each clients’ present level, and my clients vary widely in their web experience, the follow-up videos have covered almost then entire spectrum of  blogging course subjects:

How to blog,

How to set up a Social Media Campaign,

How to use auto-responders

and much more.

In a short period, the Blog Coaching video tutorials have started to make a nice collection.

However, each Coaching video has been created within the clients website, and is a personal communication from me to them – and so I can’t share all these great tutorials!

My Canadian Fishing Blogs

Introducing: Places to create new videos!!

http://blog.northernpikebook.com and http://blog.walleyebook.com

These two blogs, and a few others, are being overhauled.  They are being utalized as the stage where I am shooting new training videos and reproducing the highlights from the best Blog Coaching Sessions!

But more than that - I’m also setting up the very same blogging strategies that I recommend for my Tourism Clients who own Drive to and Fly in Fishing Lodges.

I’m putting my Blog where my Mouth is – While these blogs are not trying to get people to book a fishing trip at my Lodge, these blogs ARE following the same marketing strategies that I recommend to you.

Blog Marketing Strategies for Tourism business that anyone can apply – recorded in brief, Five Minute Video Tutorials!

Watch for Membership Details coming soon!

Cheers!

Today is insanely cold.

It’s easy to put together and publish a 90 second video clip. On any subject.

Watch for more Video Posts that show you how to DO Video Posts for your Tourism Business!

See what this video looks like on YouTube, Metacafe, Google, DailyMotion and Blip.tv

Another of my most enjoyable work in December, the Annual Newsletter by my longest-standing client: Kashabowie Outposts.

Staff Reports

For the Finest in Remote Fly in Fishing and Hunting, read all the fishing stories and details from Moose hunting trips from the perspective of the experienced Kashabowie Outposts hunting guides and float plane pilots!

Guest Pictures

From the Biggest Trophy fish of 2008 to the Best Picture Contest winning picture – and a whole lot of great fishing trip pictures, this year’s newsletter features more guest photography that really makes it easy to linger your way through the 2008-09 newletter!

Online Version

Check out Kashabowie Outposts
2008/09 Fly in Fishing and Hunting Newletter!

Social Media

• Subscribe to Kashabowie Outposts on Feedburner,
• view their Facebook Fan Page,
• watch Fly in Fishing Videos on YouTube
• and follow Kashabowie Outposts on Twitter!

Travel and Tourism is all about relationships.

It’s the relationship between you and your customer that keeps them coming back to your Lodge or Camp year after year.

A relationship is simply how you relate to someone, one-another, or the world around you. And no-one can create your relationships for you – nor can they manage your relationships as well as you can.

Marketing is about establishing relationships with potential clients.  Traditionally, Fishing Lodges from Northwestern Ontario would

1. attend sport shows,
2. market their website,
3. send beautiful brochures and
4. follow-up with phone calls

to close the sale and book the trip.

None of that has changed.

Except that online Social Media services have recently helped the Internet become much more useful as a Relationship Management Tool.

Because you are the person who has the relationship with your clients, then your business will benefit most if you learn how useful these Social Media sites are for starting, building and maintaining a relationship with current guests and prospective clientelle. In short – it’s time to take the first step. It’s Time To Get Blogging.

There’s To Much To Learn

Don’t worry.  The Internet is easier today.  If you can send an email with an attachment, you have all the Internet skills you need.  If you have a Facebook account, YouTube or Flickr – then you are already a pro!

I Need Someone To Teach Me

Introducing Fishi.ca - a blogging space created FOR Fishing Lodges that includes professional videos that SHOW you everything you need to know to get Blogging today.  For Free.

Try it today!  Fishi.ca