The Internet Is Changing

This is Part Three of Many: Blogging as an Effective Marketing Tool

The Internet Is Changing and most of us have web pages.

The web pages started out as a static brochure. They didn’t change very often. So what happened is somebody would go on your website, then they go on your website a month later – it’s the same thing, a month later it’s the same thing, a month later… a year later… it’s the same thing, it’s the same pictures – nothing was changing. It’s like you had the guy your brochure and he just keeps pulling it out of the cupboard and keeps looking at it.

What’s happened with the internet over time is now what is referred to as Web 2.0 which is more interactive. People go on the internet to find new stuff. so they go on to read newspapers – it changes every day, they go on to find stock quotes – it changes in minute by minute. Blogging has become one component of that, where you can change it every day – it takes very little effort, but it gives somebody a reason to come back to your website.

It’s like imagining being able to talk to your guests, every single day, for zero cost. And you’re copying their schedule and it doesn’t interrupt your schedule. You know, why not? That’s what blogging is all about.

If you have questions, just pop up a hand… there’s no bad questions, I may give you a bad answer… but there’s no bad questions. I’ll do my best… If I know the answer, you’ll get it right away, if I don’t know the answer, I’ll take a second, I’ll think of something – I don’t know if it’s true or not but I’ll try anyway.

Definition – What is a Blog?

Essentially it’s a contraction of weB LOG, so you take the ‘B’ and the ‘LOG’ and it’s BLOG. It’s a journal, like a diary that you put out. It’s interactive and it’s available on the internet.

Ok, someone who does the work of ‘blogging’ – is a ‘blogger’. And when you’re a ‘blogger’, your ‘blogging’. That’s the actual doing… so if you hear those terms it all has to do with the fact that the blog is the little diary and blogging is putting it up; blogger is what you are as you do it.

One thing about blogs is that they’re just about always arraigned in chronological order with the newest being first. So you end up with a whole bunch go down the row and as they get older they fall off into an archive, however there’s still readily available. And we do have our blog over here, after you can take a look at it, Karen’s got it up on our computer.

Next: Why Would You Want To Blog?

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