The Transcript, Part 1 of Many.

MC – I’d like to introduce Brad Greaves of Ignace Airways outpost camps for a quarter century, a bush person, just like myself, flying, cutting wood, doing everything around camp… imagine – he’s blogging!

Totally amazing! So, I’m sure this is going to be very interesting and informative, but I can’t leave without introducing his resource person too, Karen is in the room. So, enjoy it everybody.

Brad – Well that concludes my talk… (laughter)

MC – well I can give you your gift right now…

Ok, I’m going to do my best – I’m not a high-tech person, however I have started blogging and as far as I’m concerned, it’s the number one secret marketing tool that can put your company ahead of somebody elses in this industry.

And I think that if you’re here with an interest in blogging, you’re a step ahead of most in our industry. If you are already blogging, you are miles ahead. And I know there are some who are already blogging (points out three others in the audience of about 25 NOTO members)

What I’m going to do is this is entitled “Blogging As An Effective Marketing Tool“.

I’m not going to talk about the technical aspects of blogging, I’m going to talk about how to make your blogging effective because the biggest hurdle I had in setting up my blog was – what do I put on it.

And I would run out of material. I would have a great idea for one day, and I’d get that up there, but then the next day I’d be sort of scratching my head…

To be honest with you I started blogging about four years ago and my first blog went up, then it was about a month before I put up my next post, then I put another one right away… then it was about three months before the next post. So I thought this is stupid, no-one is reading it, so I deleted the whole blog and started again. Put one post up, put another one up, it was a couple weeks before I put another one, then it could have been several months before I posted the next one because I, I just didn’t have the time… and I thought I didn’t have any ideas…

After a few false starts I tried it again this year with commitment, and you know what, it doesn’t take a lot of time if you think through the process.

So hopefully some of the thinking and some of the process I’ve gone through will help you so when you want to set up your blog, you’ll come up with some ideas, come up with some material, and come up with something that’s going to be effective in marketing your business…