Part Six of Many – Blogging as an Effective Marketing Tool
Who doesn’t want to see himself on the internet?
I guest comes out – they give you pictures right out of their digital camera, you put them on your computer, you find one or two good ones… put them on the blog – before he gets home! He can go on there and see himself.
You know what he’s going to do? He’s going to call Uncle Joe, he’s going to call his coleagues at work, he’s going to call his kids, he’s going to call everybody that he knows, saying “check out this website”. And guess who’s it is? It’s mine. And on my blog is a link back to my business website. Everybody wants to see themselves, so, it’s a breeze and they do it.
And another reason – I didn’t post it on here (the slide show) – but I’ll guarentee you, a big reason people read blogs, is, it’s a diversion. Sometimes if I’ve got nothing to do, I’ll go on and I’ll read a blog and just find something new – just something to do…
People read blogs at work.
And the reason they do that, they need a diversion. They have a 2 second break, “Ok, let’s see what’s happening in Ignace…”
One of my guests is the CEO of the largest compressed gas manufacturers in North America, it’s called Air Gas. And he told me that he reads my blog before he starts his work day every single day. He goes into work, and he say’s his secretary knows not to put anything on his desk until he’s checked out my blog. Not bad!
And, because of that, he actually booked a second trip this year, because he was up in June and started checking my blog. By the end of July he was so anxious to come fishing again, that he called and booked a trip for August!
So, you know, it does really work.
Next: Ten Tips for Effective Blogging in Tourism Marketing
