Everyone in Northern Ontario hears about the growing changes in the way Tourism Operators now market their services – how the Internet in becoming the number one way that travelers are shopping for their trips. These days, the website makes a big difference in how trip locations are selected.
Almost all the Tourism Operators in Northwestern Ontario have professional looking websites, now in the summer of 2006. And many businesses take the time to collect email addresses and send out regular newsletters. Some operators are blogging – and a few are paying for Google Ads to gather specific traffic.
In fact, the typical tourism operator has become one of the most Web-Savvy class of business operators in Northwestern Ontario.
Far ahead of the average local retail business or the average manufacturing plant, our Tourism Operators know how to read website visitor stats and track website conversion rates, they know a thing or two about Search Engine Placements and perhaps even take the time to build more links to their website.
But the changes are not complete for the Tourism Industry. And it has to change. Forces in the market are demanding it.
Tourism Marketing as you know it – is about to FLIP.
