A new blog is like a sailboat in the open waters – if you want to get anywhere, you have to unfurl the sails.
As a sail catches the wind, your web strategies aim to catch visitors, or traffic.
And, just as the angle, or presentation of the sail to the wind gives speed to the boat, it is the presentation of your Brand that will direct your visitors to take action – and give momentum to your internet marketing results.
It’s all about Traffic and Conversions – but how do you get there?
If you set sail from Newfoundland, you already know that you must pass Nova Scotia and New York, and a lot of other places, before you can get to Jacksonville, Florida.
But the path from here to there in the ‘Internet Marketing World’ may be unclear – and the path may appear very different, depending on which expert you speak with.
However, all the marketing strategies you may hear, seem to have three common themes;
The First Common Theme – Search Engines
Search Engine Optimization is built-in with WordPress; and completed as you post to your blog.
If you set up with the correct WordPress Plugins, you can forget about SEO – just write for your readers, not the search engines. Your WordPress setup takes care of the technical SEO details.
Tag for the search engines
In other words, SEO is pretty much automatic. Pick just one or two phrases from your list of ideal keyword phrases and then write your content for your readers.
Simply tag your posts – and you’ve completed your work for the search engines.
The Second Common Theme – Social Media
A boomerang only comes back if you throw it.
The Social Bookmarking and Social Networking Sites CAN have a tremendous impact on your business.
Get familiar with Facebook, Twitter, StumbleUpon, Digg – they each take a little practice – start with a small list of friends – be selective. Make mistakes on a small scale.
Remember: There is no need to provide any more information about yourself than what is already available on the Contact Us page of your website. You can adjust your privacy levels to suit your comfort. Start today.
The MAIN Common Marketing Theme
Building Subscribers. It’s about providing great content on a specific topic – and getting the word out that you provide it.
If you are technical, or a business owner, you may be interested in reviewing my simple strategy of Syndicating your RSS Feed to create the Echo Effect of Social Bookmarking.
