Fishing Lodge Web Design
We are a Canadian Company focused on providing Internet Marketing for Tourism and Travel Businesses in Canada, specifically – web design for Fishing Lodges. We cater to the annual cycle of small, seasonal lodges who service between 500 and 1000 guest per year.
Web Design and Business Development
We regard each piece of online real estate we build for you, as an asset established for your business. But, like a car without a driver, web properties are not much use without web marketing strategies.
Successful Website or Successful Business?
In my town, tourism businesses were the first to establish websites. In the early days of Web Design for Fishing Lodges, a tourism business site was considered successful if they ranked well in the search engines. These days, the tourism business themselves are successful if they are well represented in the Social Media arena.
Social Media Traffic vs Search Traffic
It’s important to understand the significant difference between traffic from the search engines and traffic from Social Media sources. Once you do, it will transform the focus of your marketing.
Search traffic comes to your website with interest, perhaps, but generally without any prior relationship to your business. Of course I’m not talking about people who search for your business name – those people know you, or have been exposed to you by word of mouth, print etc. By search traffic, I draw attention to the audience of new people who find you through the search engines – and I want to compare them to the audience of new people who may find you through Social Media Channels.
People who find you through organic search, or worse, through paid Google Ads, are starting a relationship with you from a cold start.
On the other hand, if people find you through Social Media, it is because one of their friends or family mentioned you online. When traffic lands on your site from a social media source, odds are much better that this person was referred to you through online word-of-mouth.
Referral From A Trusted Source
Word-of-Mouth marketing has always been recognized as The King for building sales. For this reason, all of our web design projects for Tourism Businesses like Fishing Lodges, Resorts, Camps and Outfitters – now include a strong component of Social Media Marketing.
Web Design for Fishing Lodges
Websites are getting easier to run – and we shorten your learning curve.
If you are a Camp Owner or Manager with a traditional static website that your webmaster must update, it’s time to invest in an upgrade.
If you are a Camp Owner with plans to sell your business in the next few years to a decade, it’s time to invest in establishing online real estate that will increase the resale value of your business.