This morning over coffee, I read the Hubspot Report The Essential Guide To Internet Marketing.
I highly recommend that your read this report with a pad of paper near by so you can write down the ideas and questions that are sure to flow!
Read it here: The Essential Guide To Internet Marketing
This is a fantastic resource that should serve as a baseline for everyone who owns a tourism business. After reading through with gusto – this one passage stood out to me: I read it several times…
A great way to start blogging is to think about the 10 most common questions you get asked by prospective new customers.
In my ten years experience as a web designer I have repeatedly found the same question appearing time and again… after all the technology is put in place, the same question comes up with every blog and with every internet marketing initiative:
What Should I Blog About?
This tip from Hubspot can help your business. “…think about the 10 most common questions you get asked?”
Take the time to think deeply about the questions that people ask you at the Sport Show Booth. What do you talk about, over and over, to these face-to-face trip shoppers? What part of the experience are they asking you about?
Free Writing That Will Rock Your World
Learn the easiest way to write content for your website, blog or Facebook page: Ed Dale provides a 13 minute guide on how to create content for any type of business. This concept of free writing for The Challenge will blow you away.
Easy Free Writing For Your Tourism Blog
Sit with your staff and come up with a list of the 10 most common questions you get asked by prospective new customers. Take some paper and write one question at the top of each page. Fill the page with point form answers. Do this for each of the ten questions the group came up with.
Set the questions and point-form answers aside for a day or two and reflect on the fact that you now have content for ten different monthly blog posts! After a few days then take one of the questions and point-form answers, set the timer for ten minutes, and write the first draft of your full answer to the question.
Ed Dale says “Be sure to set the timer. This is critical that you do this.”
Set the timer for ten minutes, and write your draft of the answer without any editing. Wing it, free-form it – just get the answers on paper, non-stop, the full time the ten minute timer is ticking. Don’t edit, don’t punctuate, don’t even stop to spell check. Just get your thoughts out – as though you were talking to someone face to face.
After the ten minutes are up, close your draft and leave it until the next day before you edit. Now, in just a few days, in just a few short sessions, you have crafted something unique and awesome, that helps answer one of the top questions that your clients ask you!
Finally, take this edit of the ‘question and answer’ blog post you have created, and work with your web team to implement all of the steps recommended in the Hubspot Essential Guide To Internet Marketing!
Be certain your web team can do everything from implementing your keyword strategy to leveraging social media to promote content online, all the way through to analyzing and refining your strategies.
If you are searching for a fishing lodge web designer, we can help guide you through every essential step you should be taking to effectively market your tourism business on the web, whether you’re a canoe outfitting company, a drive-to American plan lodge, a resort, or a remote fly in fishing business, to name a few.