Some of the most important things to spend money on…
First – Social Media Marketing
Second - Your Blog and email Newsletter
Third - Pay per click – fast response, but watch costs carefully
Forth - Link Generation – Niche portal listings.
If you have 15 minutes each week to invest into your marketing – BE SURE TO BLOG! Connect with your customers, use your keywords, and link back to your products in each post… be sure to have a small yes on that webpage (email newsletter..)
Say you have 15 minutes per DAY to invest in your site…
Monday
niche market opportunity finder. Wordtracker – enter your search phrase and find out more about how people are searching.
Tuesday
go to Google, Yahoo, MSN, type in your phrases to see where you are placing search engines. Watch for Microsoft Office products online – MSN will be selling contextual ads to display to people who use the free Microsoft products, and may present a great opportunity to reach people in a new way.
Wednesday
spend time looking at one webpage on your site – look for keywords on your page. Double check the meta tags, links, page text, alt tags, bold text etc – be sure this page is targeted around the keywords you are targeting. Use View Source. Use the Edit, search function to double check for your keywords. You can also find tools to help you check your metatags, links etc. www.submitexpress.com/analyzer/ is very helpful to see a full analysis of any page on your site. Send these reports to your webmaster with specific instructions on which tags and keywords to change.
Thursday
write a newsletter story – a recipe or story of what is going on… write content on Thursdays and keep it, you will use all of it.
Friday
go to tourism keys blog, sign up for the RSS feed – keep an eye on the cutting edge strategies we are posting. If there is to much to do all at once, go into the blog with a question – search the page with the Find function in your browser to search the page for the keywords that relate to your question….
Perhaps you can make a habit of requesting links.
Saturday
lets take pictures. Share some smiling faces with flickr.com filmloop.com and/or your gallery- use your keywords! Name your image with your keywords, use your keywords in the alt tag and in the text around your image, all of these factors help. People want to know something about the picture – use place names, animal names, names of the activities in the picture.
Sunday
time to kick back! Spend time with friends and family!
