I realized early – how important SEO is for online visibility.
But even after ten years of web design, I always struggled to learn more about my clients competitors. Without direct access to their visitor stats, how could I tell if my websites were out-performing the competitors websites for all the possible search positions?
There was no way for me to know if our competitors were having success with keywords we hadn’t considered, because we weren’t tracking those phrases!
That is, until recently.
Several months ago – I discovered one of the best SEO reporting tools available on the Internet! And now, after a complete review of everything the competitors are doing, Spyfu Recon Files have helped me take my SEO game to the next level!
Why Are SpyFu Recon Files so Unique?
This an extremely powerful keyword research tool that gives you precious insights on your competition.
This unique tool provides you with intelligent information – not only about your website, but also about your competitor’s websites, and their SEO efforts.
You can easily monitor competitors SEO campaigns, including all the keywords they are ranking for in the organic searches at the moment. The data are presented using a simple and clear graphs, charts and tables, allowing you to study differences over time.
SpyFu Recon Files is unique because it is extremely easy to use.
The report breaks up data into a few sections: Opportunity, SEO Value and Competition.
Each section provides important pieces of information regarding your competitor website’s strengths and weaknesses, and also highlighting those opportunities you could benefit.
SpyFu Recon Files is for any business doing marketing online, and it is of a tremendous importance for agencies and marketing departments. Spyfu saves plenty of highly-specialized staff time, ensures the work is completed consistently each month, and allows you to better quantify the value of your SEO investments in your website.
Sometimes matching website metrics with numbers could be a daunting task, but not with SpyFu Recon Files.
I use this tool, in combination with Google Analytics, to quantify the value of our SEO investments.
On the same page, you can visualize how the Organic Search Results clicks have increased over time and an general estimate of their dollar value. You gain deep insight about your traffic by comparing SpyFu Reports against the actual Google Analytics Data over many months!
SpyFu allows you to study this info by comparing the total number of clicks with the amount of money you would have had to pay for them if you have bought that same traffic through Google Adwords. Just calculating this data by yourself would take several hours, and in the busy world of a marketing agency, these important details are overlooked and often never get completed.
I am very happy to use SpyFu Recon Files for this task, and ensure it gets done while I use those hours doing something more important, like creating new content!
All of my clients are extremely happy with the SpyFu reports!
The ease of briefly reviewing the executive summary each month means a lot to my clients because they are busy. Several clients also tell me that the additional 30 to 40 pages of data with inside details about their competitors keywords — is an interesting read – no matter what your technical level is!
In fact, all of us are busy, especially if we run our own businesses.
Web Designers, marketers and business owners from all over the world have declared that Spyfu Recon Files has made future content planning easier, and helped them to view their business and their competitors from another point of view.
This tool gives you more time to discover new breakthrough opportunities. It’s very hard sometimes to catch up with the search engines and to discover the most effective keywords that are used by your competitors. The good news is that SpyFu Recon Files helps you with that.
Many business owners know they need to improve their presence online, but don’t really know how to set it up and run it over time.
One of the best starting points is to identify competitors in your industry who is successfully growing their business through their internet strategies.
This is the most important and useful section of SpyFu for most of us. At one time, it was extremely hard to track your competitors online strategies and successes.
Now I use the traffic share graph for instant insights on the competition, allowing us to see which competitors are the most successful with their organic and paid search marketing.
Another gold mine in this section is the competitor gain/loss graph. This unique tool gives you insights on which competitor is getting more clicks, which is stagnant and which one has decreased in rankings over the last couple of months.
No bluffing from your competition while you banter at a Sport Show you are both attending, you have the real data.
By knowing this information, you will soon be two steps ahead of all your competition!
Now you can make a measurable, specific web marketing plan – with these reports, you can clearly identify and create new content to match and beat the best SEO strategies of your most successful competitors!
SpyFu Recon Files bring a lot of value to the planning table. It allows you to track your competitor’s SEO efforts to help in planning your best keyword strategies for new content that will create better exposure, proven opportunities, new leads and — new customers for your business!
— Doug Lampi (@douglaslampi) July 2, 2012