Part Four of Many: Blogging as an Effective Marketing Tool
Why Would You Want To Blog? For me,
- it’s a very inexpensive, but
- very effective way to stay in touch with my guests,
- to market my business, and
- to establish my Brand.
Does everybody understand what a Brand is?
That word gets tossed around all the time. We heard it a little bit this morning with the OTMPCWXYZ guys, but what a Brand is, is essentially, a perception people have of your business.
So, they see your name, they think of something… You can have a good Brand that is a result of you doing a lot of good work, or you can have a bad Brand because you threw something lousy out once.
You Brand is important, it’s what people think about as your business – that’s the simplest way to put it.
You want to keep your company brand out front. That’s how yourself in front of me and in front of Marg…
Tourism Keys Workshops
I don’t know if any of you have taken the Tourism Keys Workshops; a fella by the name of Todd (Lucier) does those.
He calls blogging his Number One Tool for Internet Marketing.
And he gives a few reasons, I’ll just tell you:
- It’s very simple, anybody can do it
- It’s very quick – it takes three minutes or less to put a post up, and I’ll talk about how I do that
- It’s very easy to distribute the content. You can put text up, you can put images up, you can put videos up and you can put audio up.
- Very simple and very easy to get it all up on your blog.
- It’s very very subscriber friendly
- And it’s very adaptable, you can change it as you go. If you don’t like something, it’s gone, you can change it.
- It keeps your business front and center with your guests.
Next: Why Do People Read Blogs?
