Case Study of upgrading a present wordpress-based website. Woman River Camp site was upgraded to wordpress and had a basic social media presence established about a year ago – but we didn’t have a coordinated strategy to utilize and activate the technology on a regular basis.

 

2010 Benchmark

WordPress Fishing Lodge Website

Woman River Camp website was upgraded to a WordPress backbone using the Thesis Theme about a year ago, but has not hit it’s full marketing potential.

The home page will be simplified, plugins, theme and version of wordpress will be updated and new custom plugins installed and configured.

A session of blog training will help maximize the effectiveness of the photo gallery and blog.

Facebook Insites

The blip in this chart was caused when All Canada Show mentioned Woman River Camp on their page on Facebook! A benchmark of the prior year. Our new focus on Facebook Marketing Strategies will make this chart look very different by this time next year.

Presently, Woman River does not have a custom landing page, and several page customizations have not yet been implemented.

How We Are Using Twitter

We have a custom background on Twitter – now I want to test the various social media sites to be sure all their actions are automatically tweeted out. We are using twitter as a broadcast medium, and not for conversations, as yet.

Marketing Strategies on YouTube

We have a small presence on YouTube, but not yet customized with the website colors and branding.

No marketing or interaction with guest videos have been completed on Youtube.

Our new focus on encouraging guest video-sharing on youtube should have a drastic effect on the numbers by this time next year.

2011 Marketing Plans

Basic updates to the wordpress software, thesis theme software, update and install new plugins, create branded background for YouTube and FBML landing page for page on Facebook…

Focus On Facebook And Social Media

This year we are going to implement specific marketing strategies to engage Woman River’s current guests and encourage them to post their trip photos on the Woman River page on Facebook.  This integrated strategy has an online and an offline component – and will produce measurable weekly results.

Lasting Top Google Rankings

Google Rankings include regular web search results, but they also include Google Places results and YouTube video results.  Our 2011 marketing plans involve a systematic method of establishing strong presence for our best keywords in all these areas.

 

 

 

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